Kerala Tourism Showcases Beaches Backwaters Ayurveda And Destination Weddings At Pata Travel Mart 2025 With Focus On Sustainability And Global Visitors

Published on September 7, 2025

By: Tuhin Sarkar

At nan PATA Travel Mart 2025, Kerala Tourism took halfway shape pinch an exclusive question and reply featuring Sreedhanya Suresh, IAS, nan Additional Director General for Kerala Tourism. With her leadership, Kerala has been astatine nan forefront of promoting its unsocial tourism offerings connected a world scale.

In this insightful conversation, Sreedhanya highlights Kerala’s multifaceted appeal, which ranges from its pristine beaches and tranquil backwaters to its world-renowned Ayurvedic wellness tourism. She besides emphasizes Kerala’s committedness to sustainability, taste heritage, and safety, while explaining really nan authorities caters to divers traveler interests, from luxury wellness seekers to escapade lovers and show enthusiasts.

With a keen attraction connected eco-friendly initiatives and increasing world markets, Sreedhanya discusses Kerala’s evolving position arsenic a starring destination for some leisure and wellness tourism. This question and reply provides a heavy dive into Kerala’s strategy for further bolstering its tourism manufacture and welcoming travelers from astir nan globe.

Kerala Tourism astatine PATA Travel Mart 2025

Kerala Tourism has made a beardown belief astatine nan PATA Travel Mart 2025 successful Bangkok by showcasing its divers attractions, sustainable practices, and increasing world appeal. The state’s position highlighted Kerala’s position arsenic 1 of India’s starring world tourism destinations, renowned for its pristine earthy beauty, rich | culture, and world-class wellness offerings.

Unique Attractions of Kerala

Kerala has consistently branded itself arsenic “God’s Own Country,” a destination that balances earthy landscapes pinch taste depth. At nan event, officials emphasized nan state’s halfway attractions — serene beaches, lush forests, and nan globally unsocial backwaters. These backwaters, exclusive to Kerala, supply an acquisition dissimilar anyplace else, pinch visitors capable to walk an full time aboard accepted houseboats.

The operation of tranquil beaches, verdant elevation stations, and dense forests allows travelers to research everything from wildlife safaris to coastal relaxation successful 1 compact state. This multi-dimensional offering has been 1 of Kerala’s strongest assets successful world tourism promotion.

Wellness Tourism and Ayurveda Collaboration

Kerala has agelong been recognized arsenic nan world superior of Ayurveda, offering authentic treatments and wellness experiences. With Thailand being a beardown wellness hub successful its ain right, Kerala Tourism highlighted opportunities for collaboration betwixt nan 2 regions. Officials expressed optimism astir welcoming Thai delegates and wellness seekers to Kerala for Ayurveda programs.

In addition, Kerala will soon big a Wellness Conclave, expected to pull world participants. Ayurveda packages typically require a minimum enactment of 14 days, ensuring that visitors not only use from holistic treatment but besides person nan chance to research nan taste and earthy treasures of nan region.

Cultural Festivals and Experiences

Festivals stay cardinal to Kerala’s tourism identity. Thrissur Pooram, described arsenic nan world’s largest show of elephants and people, was showcased arsenic a cardinal highlight. Kerala’s taste almanac is rich | pinch rituals, temple festivals, and accepted performances, offering world visitors authentic experiences profoundly rooted successful heritage.

For those seeking diversity, nan authorities provides thing for each liking — beaches for leisure seekers, wildlife reserves for adventurers, festivals for civilization enthusiasts, and Ayurveda for wellness travelers.

Key International Source Markets

Kerala Tourism identified nan United Kingdom arsenic its largest root market, pinch important arrivals besides from nan Middle East — peculiarly Saudi Arabia, Qatar, and nan UAE. Travelers from these regions are drawn not only by leisure attractions but besides by affordable healthcare and specialized Ayurveda treatments disposable successful Kerala.

Visitors from nan United States, Southeast Asia, Africa, and different European countries besides lend powerfully to world arrivals. Winter months successful Europe, erstwhile temperatures driblet sharply, coincide pinch Kerala’s festive season, attracting travelers eager for taste immersion and warm-weather escapes.

Connectivity to Kerala

Despite being a comparatively mini state, Kerala boasts 4 world airports: Kannur, Calicut, Cochin, and Trivandrum. This extended connectivity links nan authorities to awesome hubs crossed nan Middle East and Europe.

On nan home front, each districts isolated from 2 are good connected by rail, ensuring soft recreation wrong nan state. Road connectivity further enhances nan visitant experience, making Kerala an easy accessible destination for some world and home travelers.

MICE and Destination Weddings

The Meetings, Incentives, Conferences, and Exhibitions (MICE) assemblage is simply a increasing privilege for Kerala. A caller MICE conclave successful Kochi focused connected promoting destination weddings, positioning Kerala arsenic a premium location for friendly and nature-friendly ceremonies.

Scenic venues specified arsenic Munnar, Wayanad, Alleppey, and Kochi are progressively celebrated pinch world couples seeking culturally rich | and picturesque backdrops for weddings. Kerala Tourism is actively trading this niche to European, Middle Eastern, and Southeast Asian markets.

Sustainability and Green Tourism Initiatives

Sustainability forms nan backbone of Kerala’s tourism strategy. The “Green Kerala, Clean Kerala” inaugural ensures eco-friendly practices crossed each destinations. Plastic usage is minimized, due discarded guidance is enforced, and barren spaces are transformed into greenish areas done reforestation and landscaping.

Kerala Tourism has besides emphasized information and inclusivity, pinch a attraction connected unafraid recreation for women and families. Clean, green, and safe tourism practices bespeak nan state’s committedness to sustainable maturation while protecting its earthy and taste assets.

At PATA Travel Mart 2025, Kerala presented itself not conscionable arsenic a vacation destination but arsenic a complete experience. With pristine beaches, tranquil backwaters, wellness tourism, taste festivals, destination weddings, and beardown sustainability efforts, Kerala continues to fortify its world tourism brand. Its multi-faceted offerings guarantee that each traveler finds a logic to visit, making Kerala 1 of nan astir divers and appealing destinations successful Asia.