Kenya: Akwaaba African Travel Market Now Expands Its Reach With First-ever Participation At Magical Kenya Travel Expo

Published on October 8, 2025

The Akwaaba African Travel Market (AfTM) attained a important milestone by participating to nan Magical Kenya Travel Expo (MKTE) successful Nairobi, 1 of nan astir important recreation fairs successful West Africa, which was nan first clip successful complete 21 years for Akwaaba to measurement nan East African region. Originally hailing from West Africa, Akwaaba is 1 of nan fewer exhibitors representing that region and continues to solidify arsenic a awesome influencer for African continent’s business and tourism development.

First Step toward East Africa for Akwaaba

An important arena for nan transcription of West Africa and nan full continent to redirect is for Akwaaba to recreation nan West African region to be conferences from each complete nan globe: In nan lawsuit of nan convention Akwaaba has helped legitimized Western Africa successful nan eyes of nan world. Being coming successful nan Magical Kenya Travel Expo is simply a convention that allows Akwaaba to further deepen nan relationship betwixt nan region and sponsor further improvement successful networking for nan region.

For tourism professionals to stock ideas, innovations, and ideas and to found caller ties, each remainder of Africa is interconnected. All nan more, nan Magical Kenya Travel Expo, for its part, is cleanable for nan African tourism professionals. This is nan first clip Akwaaba has participated successful MKTE and this highlights nan value of nan imaginable of African nations aimed astatine increasing tourism to Africa and wrong nan territory – this is why nan first MKTE has been held astatine nan superior of Kenya, Nairobi.

Cultural Exchange and Brand astatine MKTE

Apart from its profitability, Akwaaba astatine MKTE was besides recognized for nan meaningful taste display. Under nan activity of Deborah Olukayode and Chinazam Ikechi-Uko, nan Akwaaba squad entertained nan assemblage to nan distinctive, multiethnic civilization of Nigeria: Afrobeats, Jollof atom and of people nan Jollof fight. This brought to nan foreground nan rich | civilization of West Africa which Akwaaba represents and much importantly, put Nigeria connected nan radar of continental tourism.

The progressive portion successful MKTE is accordant pinch Akwaaba’s enduring efforts to go nan caller taste link, facilitating unsophisticated tourism and waste and acquisition speech wrong and extracurricular Africa. The discussions connected trade, tourism, and investments that nan arena triggered brought together professionals from Nigeria and nan surrounding countries and strengthened cross-border travel. With each these ongoing, it is expected that Akwaaba, together pinch nan remainder of nan African tourism community, will precocious Africa successful business and taste exchange.

Growth of Akwaaba African Travel Market

Since its inception successful 2004, Akwaaba African Travel Market has been considered nan starring recreation and tourism fare successful West Africa and has served arsenic nan relationship abstraction for tourism boards, airlines, and hotels among others to show their services. The arena besides seeks to observe African tourism while fostering tourism astir nan African continent. With nan transition of time, Akwaaba has been capable to broaden its scope pinch nan behaviour of different awesome activities including nan Africa Travel 100 Awards, nan Jollof Rice War, and nan Medical Tourism Expo.

At MKTE 2025, Akwaaba presented caller accusation successful African tourism, including trends successful nan eco-tourism, taste tourism, and recreation digitization. These areas were of value to galore group successful East Africa, particularly those who are eager to prosecute successful nan improvement of tourism infrastructure, destination promotion, and taste speech activities.

This year’s MKTE had connected show for nan first clip caller products coming from nan tourism sector, intended to amended nan recreation acquisition passim nan continent of Africa. For example, areas successful East Africa, celebrated for safaris, nationalist parks, and wildlife, are now progressively processing eco-friendly tourism products and escapade tourism activities.

Finding Ways to Collaborate connected Regional and International Tourism

The improvement of Akwaaba is simply a reflection of nan increasing inclination for nan remainder of nan continent to merge tourism activities. Digital exertion and caller tourism products are now being invested successful by a number of African countries, which raises nan relevance of Akwaaba successful generating partnerships, augmenting arrivals, and facilitating nan taste and economical relations of nan nations. Guided by nan rule of transverse separator partnerships, Akwaaba is group to thrust moreover much maturation for nan tourism manufacture successful Africa.

The Akwaaba African Travel Market’s maturation into East Africa is simply a beardown awesome of nan expanding request for integrated recreation solutions successful Africa that service location visitors and fortify nan location tourism economy. This is basal for processing tourism networks that alteration African countries to collectively beforehand Africa arsenic a premier world recreation destination.

The Next Steps of African Tourism

The adjacent Aparak African Travel Market will return spot from September 13 16, 2026 successful Lagos, Nigeria. It will proceed to clasp tourism collaboration, business, and taste exchanges. Being nan first toen Market, Akwaaba will proceed to play  a large domiciled successful nan tourism manufacture and worth concatenation of African countries.

The occurrence of nan first Akwaaba astatine MKTE shows nan liking successful African touristic collaboration, destination marketing, and nan mixed circuit itineraries. The expanding liking from African countries successful nan improvement of tourism and location connectivity will unify and fortify nan African tourism manufacture for unhindered maturation successful nan coming years.