Kempinski Hotels Welcomes Barbara Biffi As Chief Brand Officer

Published on October 25, 2025

Kempinski Hotels, a prestigious sanction successful nan luxury hospitality sector, has precocious appointed Barbara Biffi arsenic its caller Chief Brand Officer. This caller domiciled has been created arsenic portion of nan group’s larger strategy to thrust its marque translator and heighten its beingness successful nan evolving hospitality landscape. Biffi will beryllium responsible for starring nan strategical overhaul of nan marque and its trading ecosystem, taking nan institution done a pivotal translator that will build connected its rich | practice while besides preparing it for early success.

A Pivotal Role successful nan Brand’s Evolution

The assignment of Barbara Biffi is seen arsenic an basal move for Kempinski Hotels arsenic it embarks connected a caller shape of maturation and refinement. With an extended inheritance successful luxury marque strategy, Biffi is expected to play a important domiciled successful reshaping nan group’s marque expression. The task up includes redefining really nan Kempinski marque is communicated crossed each customer touchpoints, ensuring that it resonates profoundly pinch today’s luxury travelers while maintaining nan timeless values that person defined nan marque for decades.

A New Chapter for Kempinski’s Marketing Strategy

Barbara Biffi will not only lead nan translator of Kempinski’s world marque strategy but besides play a cardinal portion successful nan enhancement of nan company’s integer and eCommerce operations. The attraction will beryllium connected creating a seamless, guest-centered acquisition that blends nan accepted luxury acquisition pinch modern integer touchpoints. This translator will beryllium aligned pinch nan group’s commercialized goals, aiming to elevate nan impermanent acquisition and thrust commercialized maturation crossed its divers portfolio of properties.

In her caller role, Biffi will collaborate intimately pinch nan Product & Experience and Commercial teams to guarantee that nan evolving marque strategy supports some Kempinski’s maturation objectives and its dedication to providing outstanding impermanent experiences. Through this partnership, nan institution hopes to fortify its luxury offering and support gait pinch nan evolving needs of world travelers.

Extensive Experience successful Luxury Hospitality

Barbara Biffi brings complete 2 decades of acquisition successful luxury hospitality, marque leadership, and integer strategy to her caller role. Before joining Kempinski Hotels, Biffi held important activity positions astatine respective salient organizations. Most recently, she served arsenic nan Senior Vice President of Global Sales astatine Silversea, an ultra-luxury cruise line, wherever she besides had a erstwhile tenure arsenic Vice President of Brand. Her profession has besides seen her holding elder roles astatine MSC Cruises, a world leader successful nan cruise industry, and her early master travel included a profession astatine Ogilvy, a renowned world advertizing agency based successful New York.

With her heavy knowledge of nan luxury assemblage and proven way grounds successful driving marque innovation, Barbara Biffi is poised to person a important effect connected nan early of Kempinski Hotels, further solidifying its estimation arsenic a leader successful luxury hospitality.

A Background successful Digital Strategy and Brand Innovation

Biffi’s qualifications successful integer translator are peculiarly valuable arsenic Kempinski Hotels looks to heighten its integer presence. Holding a grade successful Statistics and Economics from nan prestigious Università Cattolica del Sacro Cuore, she besides earned an executive certification successful Digital Strategy for Business from Columbia Business School. This unsocial blend of world expertise and applicable acquisition successful integer and marque strategy positions her perfectly to lead Kempinski Hotels done nan adjacent shape of its evolution.

In an manufacture that is progressively shaped by integer advancements, Biffi’s skills successful integer trading and eCommerce will beryllium instrumental successful redefining really guests prosecute pinch nan brand, from first online interactions to their on-site experiences astatine Kempinski properties astir nan world.

Reinvigorating nan Brand Experience

As nan Chief Brand Officer, Barbara Biffi will oversee nan revamping of Kempinski’s marque identity. Her imagination for nan marque will encompass much than conscionable its ocular elements but will widen to nan very bosom of nan impermanent experience. This translator will observe nan edifice group’s heritage while ensuring it aligns pinch nan expectations and desires of nan modern luxury traveler.

Kempinski Hotels is known for its long-standing bequest of exceptional work and unparalleled impermanent experiences. With Biffi astatine nan helm of marque strategy, nan institution is group to support its prestigious position successful nan luxury hospitality sector, ensuring that each impermanent touchpoint reflects nan elegance and excellence nan marque has travel to symbolize.

A Welcoming Vision for nan Future

Barbara Biffi’s assignment is simply a important measurement toward ensuring that Kempinski Hotels remains applicable and competitory successful an ever-changing world hospitality market. Biffi herself expressed her excitement astatine joining nan company, commenting that she looks guardant to collaborating pinch her colleagues to trade a marque personality that celebrates nan company’s storied past while adapting it to meet nan demands of nan future.

Her passion for luxury hospitality is evident, and her imagination for Kempinski is 1 that balances nan rich | history of nan marque pinch nan move improvement required to win successful nan modern recreation landscape. As luxury travelers progressively activity personalized, digitally enhanced experiences, Biffi will guideline Kempinski done this breathtaking transformation, ensuring that nan marque remains synonymous pinch exceptional work and timeless luxury.

Bringing Fresh Perspectives to nan Leadership Team

Barbara Biffi’s presence further enriches nan activity squad astatine Kempinski Hotels, bringing a caller position to nan group’s executive team. With her world acquisition and inheritance successful marque invention and integer strategy, Biffi will lend to nan company’s expertise to navigate nan quickly changing hospitality sector.

Her assignment besides signals Kempinski’s committedness to embracing alteration while staying existent to nan halfway values that person made it a family sanction successful nan world of luxury hotels. This committedness to translator will guarantee that Kempinski Hotels continues to thrive, offering its guests an acquisition that is some luxurious and forward-thinking.

Conclusion: A New Era for Kempinski Hotels

In conclusion, nan assignment of Barbara Biffi arsenic Chief Brand Officer is simply a cardinal milestone successful nan ongoing improvement of Kempinski Hotels. With her immense acquisition successful luxury hospitality, marque strategy, and integer transformation, Biffi is group to play a captious domiciled successful ensuring nan marque remains astatine nan forefront of nan luxury hospitality sector. Under her leadership, nan marque is expected to fortify its marketplace position and present enhanced, guest-centered experiences that resonate pinch modern travelers while maintaining its timeless appeal.

The translator that Barbara Biffi will lead is an breathtaking improvement for Kempinski Hotels, and it signals a bold caller section for nan luxury edifice group. As nan marque adapts to nan future, it will proceed to grant nan practice that has made it an icon successful nan hospitality industry.