Jim Berra Promoted To Chief Commercial Officer At Princess Cruises, Strengthening Leadership For Future Growth

Published on September 13, 2025

Princess Cruises has named Jim Berra nan new Chief Commercial Officer (CCO). The well-known statement wanted an executive who tin proceed building nan marque globally, and Berra, who has spent much than fourteen years astatine nan line, has nan inheritance to do conscionable that. He earlier served arsenic Vice President of nan Vacation Protection brand and arsenic Vice President of Marketing, truthful he understands some income and marque messaging. Now he’ll supervise nan world-wide income and trading teams. Jim will study straight to Gus Antorcha, nan cruise line’s President, indicating beardown assurance successful his imagination for early commercialized strategies.

Jim Berra’s Career and New Role astatine Princess Cruises

Jim Berra’s travel pinch Princess Cruises began successful January 2024 erstwhile he joined arsenic Chief Marketing Officer (CMO). Since then, his strategical imagination and activity person been integral successful driving nan company’s trading campaigns and initiatives. His promotion to Chief Commercial Officer places him astatine nan helm of some nan world income and trading teams, wherever he will proceed to build connected Princess Cruises’ estimation for excellence and invention successful nan cruise industry. In his caller role, Berra will beryllium responsible for enhancing customer engagement, promoting marque growth, and expanding nan company’s scope successful world markets.

Before joining Princess Cruises, Berra had an awesome profession successful nan broader tourism and leisure industries. He came to nan institution from Invited (formerly ClubCorp), nan largest backstage rank nine usability successful nan United States, wherever he served arsenic nan Chief Marketing Officer and Innovation Officer. His erstwhile roles astatine Royal Caribbean International and Carnival Cruise Line allowed him to hone his expertise successful trading and branding, which will beryllium important arsenic he leads nan squad astatine Princess Cruises done nan evolving scenery of nan cruise industry.

Marie Lee Promoted to Chief Marketing Officer (CMO)

In summation to Berra’s promotion, Princess Cruises besides announced nan elevation of Marie Lee to nan position of Chief Marketing Officer (CMO). Lee, who was antecedently nan Vice President of Media & Digital Performance Marketing, has played a cardinal domiciled successful transforming Princess Cruises’ trading strategies and integer outreach. Her promotion to CMO reflects nan company’s nickname of her contributions and her expertise to thrust nan marque forward.

Marie Lee will now activity intimately pinch Jim Berra and will proceed to thrust nan company’s integer strategies, enhancing Princess Cruises’ online beingness and user engagement. Lee’s promotion is portion of a broader strategy by Princess Cruises to bolster its commercialized efforts and guarantee that its trading and income teams are aligned and focused connected early growth. As CMO, Lee will oversee nan wide trading strategy, including nan improvement of campaigns to pull caller customers and deepen relationships pinch existing ones.

The Role of Terry Thornton and Carmen Roig

With nan organisational reshuffling, Terry Thornton, who antecedently held nan domiciled of Chief Commercial Officer, has transitioned to nan position of Senior Vice President (SVP) of Revenue Management. Thornton’s caller domiciled places him astatine nan forefront of gross optimisation strategies for Princess Cruises, ensuring nan institution continues to maximise its financial capacity crossed its world operations. His extended acquisition successful commercialized strategy, on pinch his in-depth knowledge of nan cruise market, makes him an perfect fresh for this position.

VP Sales Carmen Roig will proceed to study to Jim Berra, ensuring that nan income squad aligns pinch nan broader trading and gross goals of nan company. Roig’s expertise successful income operations will beryllium captious successful driving Princess Cruises’ growth, peculiarly arsenic nan institution looks to grow its beingness successful various world markets.

A Strong Leadership Team for Princess Cruises

The reshuffling wrong Princess Cruises signals a caller era of activity for nan company, pinch seasoned professionals stepping into caller roles to thrust its early success. By placing knowledgeable leaders for illustration Berra, Lee, Thornton, and Roig astatine nan helm of cardinal commercialized operations, Princess Cruises is positioning itself to thrive successful nan ever-competitive cruise industry. The promotion of Berra, successful particular, highlights Princess Cruises’ committedness to fostering talent from wrong its ranks and recognising activity potential. His extended inheritance successful trading and branding astatine starring cruise lines provides a coagulated instauration for his caller domiciled arsenic CCO.

Berra’s activity style, coupled pinch nan company’s ongoing committedness to innovation, is expected to bring caller maturation opportunities for Princess Cruises arsenic it adapts to nan changing needs and preferences of modern travellers. With his heavy knowing of nan cruise manufacture and user behaviour, Berra is well-placed to guideline nan company’s commercialized strategies, ensuring that Princess Cruises continues to entreaty to a wide scope of passengers.

Looking Ahead for Princess Cruises

As Princess Cruises moves guardant nether its caller leadership, nan institution is focused connected expanding its marketplace beingness and continuing to supply exceptional experiences for travellers astir nan world. The cruise line’s committedness to sustainability, on pinch its divers fleet of ships, ensures that it remains a apical prime for consumers seeking luxury recreation experiences.

Under nan activity of Berra and Lee, Princess Cruises will apt proceed to germinate its attack to marketing, leveraging integer platforms and caller media channels to prosecute pinch customers. This strategy will beryllium important arsenic nan institution seeks to stay a ascendant unit successful nan cruise manufacture while besides aligning pinch world trends successful recreation and tourism.

Princess Cruises really is stepping up its crippled lately. The caller promotions of leaders for illustration Berra, Lee, Thornton, and Roig show really superior nan cruise statement is astir increasing and improving. With this talented squad now astatine nan helm, nan statement is fresh to sail confidently into nan early and support up pinch what travelers want today.

Image Credit: Princess Cruises