Jean-baptiste Recher, Cdo Of Accor, Discusses Luxury Hotel Projects And Vision 2030 Impact On Saudi Arabia’s Hospitality Sector

Sunday, July 27, 2025

At nan Future Hospitality Summit (FHS) 2025 successful Saudi Arabia, Jean-Baptiste Recher, nan Chief Development Officer (CDO) of Accor, shared insights into nan company’s eager luxury edifice projects and really they are aligning pinch Saudi Arabia’s Vision 2030. This imagination is transforming nan state into a world hub for luxury travel, and Accor is making important strides successful supporting this translator done a bid of prestigious edifice openings and unsocial recreation experiences.

Exciting Hotel Projects successful Saudi Arabia

Accor, nan world leader successful hospitality, is preparing to unfastened respective high-profile projects successful Saudi Arabia, which are group to style nan early of luxury hospitality successful nan Kingdom. One of nan astir anticipated projects is nan Sopetel Riyadh, which will beryllium nan largest normal halfway successful nan region. Scheduled to unfastened by nan extremity of nan year, this task will solidify Riyadh’s position arsenic a business and tourism hub. “We are incredibly excited to motorboat nan Sopetel Riyadh. This will beryllium a cardinal milestone for america successful nan region,” said Recher.

Another important task is Raf Jeddah, which will characteristic some edifice and branded residences. This project, years successful nan making, will supply a blase blend of luxury accommodation and residential spaces. Recher expressed his enthusiasm for yet bringing this task to life aft years of planning. These projects are portion of Accor’s broader strategy to lend to Saudi Arabia’s Vision 2030, a broad roadmap aimed astatine diversifying nan country’s system and boosting its world tourism appeal.

In summation to these developments, Accor is besides moving intimately pinch nan Saudi authorities connected respective high-profile projects successful nan Red Sea, Dera Gate, and Medina, each portion of nan larger Giga Projects intended to redefine nan country’s tourism landscape. These initiatives are straight aligned pinch Saudi Arabia’s eager goals for sustainable maturation successful nan hospitality sector.

The Vision 2030 Impact connected nan Luxury Sector

Recher emphasized really Saudi Arabia’s Vision 2030 has created galore opportunities for world luxury brands for illustration Accor. The request for high-end hospitality has surged arsenic nan Kingdom attracts much world investors and tourists. “The Vision 2030 has created a singular momentum for luxury brands,” Recher noted, pointing retired really nan Red Sea area has go a focal constituent for luxury hotels, pinch Accor’s flagship brands for illustration Fairmont, SLS, and Raffles helping to anchor nan region arsenic a premier luxury destination.

He explained that Accor’s domiciled successful supporting this imagination includes much than conscionable building hotels; it’s astir collaborating pinch authorities entities to create caller luxury destinations that will tie visitors from astir nan world. Accor’s strategical engagement successful these mega projects is helping style nan early of Saudi Arabia’s hospitality sector, making it 1 of nan fastest-growing markets globally.

Innovative Travel Concepts: Orient Express Train and Boat

One of nan astir breathtaking elements of Accor’s luxury offerings is its unsocial recreation experiences, including nan motorboat of nan Orient Express train and nan innovative Orient Express Boat. The first Orient Express edifice opened successful Rome, marking a important milestone for nan brand. Recher shared that soon after, Accor will statesman offering nan Orient Express train service, walking from Northern Italy to Southern Italy.

However, nan astir groundbreaking task is nan Orient Express Boat. Recher explained that this luxury sailing vessel will connection 54 suites and will beryllium afloat hydrogen-powered, making it a wholly greenish and sustainable replacement to accepted cruise ships. This exclusive offering will let guests to recreation successful unmatched luxury while reducing their biology footprint.

Recher was peculiarly passionate astir nan vessel concept, noting that it’s not conscionable astir providing a luxury experience; it’s astir crafting an unforgettable journey. “The vessel is genuinely a unsocial offering that will let guests to acquisition recreation for illustration ne'er before,” he said.

The Boat Concept and Its Potential successful nan Middle East

While nan vessel conception is simply a world project, Recher was asked astir its imaginable for description into nan Middle East. Although nan superior attraction is connected nan Mediterranean region, nan innovative quality of nan boat, coupled pinch its sustainability features, intends it could perchance beryllium adapted for nan Gulf region successful nan future. “We are ever exploring caller opportunities to present specified unsocial offerings to nan region,” Recher remarked.

The Orient Express boat, alongside different luxury recreation experiences, underscores Accor’s committedness to redefining nan recreation and tourism assemblage successful Saudi Arabia and beyond. The Middle East, pinch its thriving tourism assemblage and expanding request for high-end experiences, could surely beryllium a early location for specified one-of-a-kind recreation experiences.

The Future of Luxury successful Saudi Arabia

Accor’s engagement successful Saudi Arabia’s tourism translator is simply a clear illustration of really world brands are contributing to nan country’s Vision 2030. As Recher stated, “Working connected specified monumental projects, which person ne'er been seen anyplace other successful nan world, is an breathtaking clip for us.” With Saudi Arabia positioning itself arsenic a world tourism leader, Accor’s luxury offerings will play a important domiciled successful creating destinations that entreaty to nan world’s astir discerning travelers.