Japan Aims To Regain Hong Kong Tourists With New Offerings At Hong Kong Expo

Published on September 28, 2025

Delegates from Japan are astatine the Hong Kong Holiday and Travel Expo 2025 to support nan region arsenic a cardinal root of inbound tourism to Japan and to grow connected it further. Although location was a alteration successful visitors a fewer months earlier, pounded by rumours astir a disaster, Japan is still very overmuch willing successful trying to regain its mislaid charm pinch nan travellers from Hong Kong.

The expo, which commenced connected September 26, 2025, is simply a awesome world arena that brings together tourism officials, manufacture leaders, and travellers. The Japan National Tourism Organization (JNTO) is participating for nan first time, marking an important measurement successful reconnecting pinch travellers and offering caller ways to acquisition Japan’s taste and culinary treasures.

Rebuilding Trust and Promoting Authentic Travel Experiences

The Japan National Tourism Organization has been proactive successful combating misinformation, peculiarly regarding nan unfounded rumors that negatively affected tourism earlier successful nan year. In response, nan JNTO has focused connected providing meticulous accusation done social media, flyers successful Cantonese, and nonstop engagement pinch nan nationalist astatine nan expo.

The JNTO’s Hong Kong agency head, Maruyama Chiemi, highlighted nan value of showcasing Japan’s divers attractions, which widen beyond its iconic landmarks. This includes introducing visitors to lesser-known destinations, taste experiences, and culinary delights. At nan expo, Japan’s tourism officials are emphasising really nan country’s tourism manufacture continues to flourish pinch a attraction connected sustainability and inclusivity.

Promoting Japan’s Culinary and Cultural Heritage

Among nan standout exhibitors astatine nan arena are representatives from Fukuoka Prefecture and JR Kyushu, who are focusing connected a tourist train experience that highlights location food. Visitors to nan expo tin research this gourmet train journey, offering a unsocial opportunity to sensation section delicacies prepared utilizing fresh, location ingredients.

Fukuoka has agelong been a beloved destination for nutrient lovers, and its tourism officials are keen to showcase not only nan prefecture’s nutrient civilization but besides its scenic beauty and welcoming atmosphere. Yamamoto Daisuke, a Fukuoka prefectural official, noted that nan mostly of Hong Kong visitors are drawn to Japan for its nutrient and hospitality. However, location is besides a beardown desire to promote travellers to research nan country’s different offerings, specified arsenic its cultural landmarks, natural beauty, and historical sites.

Japan’s Continued Appeal Despite Setbacks

Japan’s entreaty arsenic a destination for world travellers remains strong. In 2024, 2.68 cardinal visitors from Hong Kong travelled to Japan, mounting a grounds for nan highest number of visitors from nan region. However, earlier successful 2025, nan number of visitors from Hong Kong fell owed to a viral, unfounded rumour astir a awesome disaster successful Japan. This led to 4 months of declining visitant numbers, but pinch nan commencement of nan Hong Kong Holiday and Travel Expo, Japan’s tourism leaders are optimistic astir reversing nan trend.

The Hong Kong Holiday and Travel Expo serves arsenic a important level for Japan’s tourism manufacture to link pinch imaginable visitors. The arena highlights nan increasing value of cultural exchange and tourism diplomacy, wherever meticulous accusation tin straight power early recreation decisions. Japan is eager to regain its spot arsenic a apical destination for Hong Kong visitors by addressing past concerns while introducing new, breathtaking experiences to meet travellers’ evolving preferences.

A Bright Future for Japanese Tourism successful Hong Kong

The ongoing information of Japan National Tourism Organization astatine nan Hong Kong Holiday and Travel Expo is simply a testament to Japan’s dedication to not only overcoming caller setbacks but besides innovating to connection nan champion recreation experiences for early visitors. By prioritising meticulous communication, taste appreciation, and sustainable recreation practices, Japan is positioning itself arsenic a leader successful nan evolving tourism industry.

Since nan expo allows connection pinch Hong Kong travellers directly, Japan is assured that its culture, history, and nutrient will support attracting millions of visitors from nan region. The opening of nan expo is nan commencement of focusing connected some Japan and Hong Kong’s tourism and making it sustainable and beneficial for both. The Japan-Hong Kong tourism narration will proceed to flourish.