Jakarta Showcasing Culinary, Romance, And Shopping Appeal At Dubai Airport To Attract International Tourists: Here Is What You Need To Know

Published on September 13, 2025

Jakarta, nan bustling superior of Indonesia, is showcasing its vibrant tourism offerings done a strategic campaign astatine Dubai Airport (DXB) International. The run intends to position nan metropolis arsenic a premium municipality destination, tapping into nan immense travel of world visitors, peculiarly from nan Middle East. With Dubai serving arsenic a world hub, Jakarta seeks to entreaty to travellers pinch its unsocial blend of gastronomy, romance, and shopping.

Aiming for Global Recognition

The Jakarta Tourism and Creative Economy Agency’s determination to motorboat its run astatine Dubai International Airport is simply a deliberate effort to beforehand Jakarta connected nan global tourism map. Dubai, recognized for its international connectivity, is nan cleanable level to broadcast Jakarta’s cultural charm to nan world. The airdrome is known for its high traffic, pinch millions of passengers passing done annually.

Promotional campaigns are nether served astatine world airports and truthful promotion of Jakarta and nan promotion of nan ample and increasing world recreation manufacture is very important. The ample integer displays are focused astatine migration and boarding gates and astatine departure and boarding concourses. The full promotion is intended to make judge that nan passengers heading to world destinations are fixed prominence.

Key Messages Highlighted

The run focuses connected 3 main elements that showcase Jakarta’s multifaceted appeal: gastronomy, romance, and shopping. These themes are tailored to seizure nan interests of nan world traveller, catering to different kinds of tourists, from nutrient enthusiasts to families and couples.

Jakarta’s rich | culinary scene, pinch its divers nutrient offerings, is featured prominently successful nan campaign. The metropolis has agelong been recognized arsenic a culinary haven successful Southeast Asia, offering a fusion of accepted and modern flavours. Whether it’s street food aliases fine dining, Jakarta is presented arsenic a must-visit destination for gastronomic tourism.

Romantic interludes person a commanding spot here, arsenic nan historical charm and intimacy of each area of nan metropolis supply an unmatched acquisition for couples arsenic good arsenic families. Guests tin revel successful quiet interludes successful parks, love-themed cafés, and moreover successful immoderate of nan luxury resorts which supply complete seclusion.

Shopping is different item of nan campaign. Jakarta is touted arsenic a retail paradise, boasting an extended array of international brands and local artisan markets. Whether it’s modern shopping malls aliases accepted markets, Jakarta offers thing for each type of shopper.

Why Dubai International Airport?

Dubai was specifically chosen arsenic nan launchpad for Jakarta’s run owed to its strategical position arsenic 1 of nan world’s busiest world airports. The airdrome serves arsenic a gateway to nan Middle East, Asia, Europe, and beyond, making it an perfect location to scope a divers audience.

Head of nan Jakarta Tourism and Creative Economy Agency, Andhika Permata, mentioned that for tourism, Dubai is not conscionable a location pivot. With much than 100 airlines connecting pinch 293 points successful 108 countries, nan metropolis is frequented by a divers world clientele which makes it a cleanable metropolis for Jakarta to marketplace its offerings.

Permata besides highlighted nan value of global branding successful nan tourism industry. Tourists passing done DXB are exposed to world brands. Jakarta intends to beryllium seen arsenic a metropolis that competes pinch nan champion successful nan world.

Effective Advertising Strategy

The promotional video displays nan metropolis of Jakarta pinch clarity and attraction arsenic stated by nan Head of Marketing and Attractions, Sherly Yuliana, who emphasizes connected nan powerfulness of concise messaging. The halfway of nan run centers astir a 10-second video. In different words, video paints nan beauty of Jakarta and astatine nan aforesaid time. The reside is quintessential of charm and yet impactful pinch nan extremity of ensuring afloat engagement. Such dominated minimalistic attack is nan caller hep building ‘less is more.’ Aligned pinch nan caller advertisement cliches, nan city’s reside and entreaty is apt to beryllium much than capable and not overly congested.

Moreover, Jakarta’s tourism squad is strategically utilizing waiting time astatine nan airdrome to prosecute imaginable visitors. With passengers often waiting for flights aliases connections, these integer displays purpose to seizure their attraction during those idle moments. Jakarta’s bold beingness astatine nan airdrome ensures it remains top-of-mind for world travellers.

The Bigger Picture: Boosting International Tourism

This run is portion of a broader inaugural to boost Jakarta’s international tourism and elevate its floor plan arsenic an urban destination. Jakarta’s increasing fame successful nan tourism assemblage reflects a broader inclination of emerging destinations gaining nickname for their unsocial appeal.

Dubai International Airport functions arsenic an imperative fig caput for exercising tourism focused connected high-value profit centres. Dubai has thousands of visitors regular and, owed to nan city’s awesome business and leisure traffic, offers exceptional worth image successful areas for illustration Jakarta.

Looking to nan Future: Jakarta’s Global Vision

The nonsubjective of nan run to summation nan number of Visitors to Jakarta to ascertain that nan promotion succeeding Dubai airdrome serves arsenic a motorboat pad to build enduring synergies crossed nan transverse aviation recreation statement crossed nan world linked to nan recreation & tourism manufacture juxtaposed to nan responsive stakeholders.

Wulandari said that he wants to make Jakarta nan go-to metropolis for world tourists. This run is conscionable 1 of galore initiatives designed to boost nan city’s tourism industry and make it a starring sanction successful world municipality tourism.

Source: Indonesia Expat