Itb Asia Officially Opens In Singapore, Uniting The World’s Leading Innovators In Travel, Hospitality, And Mice For A Landmark Event In The Industry

Published on October 15, 2025

The 18th version of ITB Asia officially kicked disconnected coming astatine nan Sands Expo and Convention Centre successful Singapore. Running from October 15 to 17, nan arena is organized by Messe Berlin (Asia Pacific) and brings together exhibitors from astir nan world, on pinch complete 1,500 top-tier buyers and manufacture leaders crossed nan Corporate, Leisure, MICE, hospitality, and recreation exertion sectors.

This three-day business-to-business waste and acquisition show is simply a cardinal arena successful nan recreation industry, providing a level that covers each awesome areas of nan sector. Attendees summation valuable insights and actionable strategies to heighten their business operations. In summation to nan exhibition, nan arena features a bid of conferences successful 3 dedicated theatres, fostering opportunities for networking, collaboration, and knowledge exchange.

A Landmark Year for ITB Asia
This twelvemonth marks a important accomplishment for ITB Asia: for nan first time, nan arena spans 5 accumulation halls, an description from nan erstwhile 3 halls, now crossed 2 levels. This marks nan largest accumulation footprint successful nan event’s history, pinch complete 1,500 buyers successful attendance—the highest ever information recorded.

New destinations making their debut see nan City of Monreale (Sicily, Italy), Lithuania Travel, Visit Hungary, nan Government of Tamil Nadu, Da Nang Tourism Promotion Center, nan Kaohsiung City Government, and Visit Alatau, each contributing to nan event’s rich | world diversity.

Introduction of nan Experience & Attractions Highlight Zone
A caller summation this year, nan Experience & Attractions Highlight Zone introduces a move characteristic to nan event, showcasing world and location leaders specified arsenic Resorts World Sentosa (Official Integrated Resort Sponsor), AMA Waterways, Cruise Wonders, Disney Cruise Line, HX Expeditions, Mandai Wildlife Reserve, Merlin Entertainments Group, and Universal Destinations & Experiences. This innovative area brings together destinations, themed attractions, and immersive experiences successful an breathtaking way. The area features captivating taste displays and hands-on interactive exhibits designed to animate and engage, offering attendees a first-hand look astatine nan innovations transforming nan early of world travel.

Official Opening Ceremony
The arena was formally opened by Mr. Alvin Tan, Minister of State for nan Ministry of Trade and Industry & Ministry of National Development, Singapore, who officiated pinch a ribbon-cutting ceremonial accompanied by nan energetic thumps of a accepted lion dance, mounting an upbeat reside for nan event’s proceedings.

“ITB Asia continues to turn from spot to strength, reflecting some nan dynamism of nan world recreation manufacture and nan expanding value of nan Asia-Pacific region. With grounds participation, expanded accumulation space, and an ever much divers practice of destinations and buyers, we are proud to supply a level wherever manufacture leaders tin connect, stock insights, and thrust nan early of recreation forward”, said David Ruetz, Senior Vice President, Messe Berlin.

From near to right: Ms. Katrina Leung (Managing Director and Vice President, Asia Pacific, Messe Berlin), Mr. David Ruetz (Senior Vice President, Messe Berlin), Mr. Alvin Tan (Minister of State, Ministry of Trade and Industry & Ministry of National Development), Mr. Poh Chi Chuan (Executive Director, Exhibitions & Conferences, Singapore Tourism Board) © ITB Asia 2025.

Resorts World Sentosa: Official Integrated Resort Partner of ITB Asia 2025
Situated connected Singapore’s Sentosa Island, Resorts World Sentosa spans 49 hectares and boasts top-tier attractions specified arsenic Universal Studios Singapore, nan Singapore Oceanarium, Dolphin Island, and Adventure Cove Waterpark. As nan Official Integrated Resort Partner, Resorts World Sentosa offers an enhanced networking situation that blends world-class hospitality, iconic attractions, and premium arena spaces, solidifying Singapore’s position arsenic a premier destination for some business and leisure.

Exhibition Highlights: Tourism Organisations Showcase Regional Growth
The 2025 accumulation marks nan astir divers location practice to date, featuring stronger information from Central Asia, a record-breaking beingness from Africa, and an expanding group of Indian authorities tourism boards, alongside a larger Singapore Zone. The exhibitors encompass each segments of nan world recreation sector.

This year, nan arena hosts complete 96 Tourism Organisations and Convention Bureaus, pinch nan biggest summation seen successful Europe, increasing by 67% from nan erstwhile year, followed by Central Asia and Africa, some seeing complete 50% growth, and South Asia pinch a 38% increase.

Participating tourism boards and bureaus see nan Azerbaijan Tourism Board, Busan Tourism Organization, Business Events Perth, City of Monreale (Sicily, Italy), Da Nang Tourism Promotion Center, Daejeon Tourism Organization, Department of Tourism, Goa Government, Gangneung City (Korea), Tamil Nadu Government, Ho Chi Minh City Tourism, Hokkaido Tourism Organization, Johor Economic, Tourism and Cultural Office, Kaohsiung City Government, Lithuania Travel, Madhya Pradesh Tourism Board, Malta Tourism Authority, Ministry of Heritage and Tourism, Pattaya Variety, Penang Tourism Board, Philippines Tourism Promotions Board, Phuket Tourist Association, Sapporo Convention Bureau, Sarawak Tourism Board, Seoul Tourism Organization, Shiretoko Nemuro Tourism Federation, Singapore Tourism Board, Taiwan Tourism Administration, Tonga Tourism Authority, Tourism Association of Sarajevo Canton, Tourism Authority of Thailand, Uttar Pradesh Tourism, Visit Alatau, Visit Estonia, Visit Finland, Visit Greater Palm Springs, Visit Hungary, Visit Iceland, Visit Norway, visitBerlin, Zagreb Tourist Board, and more, reflecting nan event’s genuinely world scope.

Conference Programme: Future Forward – Transforming Travel & Tourism successful a Changing World
Running alongside nan exhibition, nan ITB Asia Conference 2025 will characteristic 3 cardinal tracks: nan Knowledge Theatre, MICE Show Asia, and Travel Tech Asia. These tracks will connection 3 days of discussions and insights into nan evolving scenery of MICE, firm travel, leisure tourism, and recreation technology.

The convention schedule includes 4,500 minutes of content, 160 speakers from world leaders specified arsenic Tripadvisor, Frasers Hospitality, Jack Morton Worldwide, and galore others, on pinch complete 100 sessions, giving attendees a broad knowing of nan industry’s early direction.

The 2025 conference, themed “Future Forward: Transforming Travel & Tourism successful a Changing World,” delves into nan latest advancements crossed nan travel, tourism, MICE, and recreation exertion industries successful nan Asia Pacific region. Participants will summation invaluable insights into nan innovative strategies that are shaping nan early of nan industry, while besides exploring cardinal challenges, marketplace prospects, and trends poised to redefine nan recreation landscape.

Keynote Sessions connected Travel Evolution and Trends
The arena kicks disconnected pinch a bid of inspiring keynote addresses, focusing connected nan cutting-edge developments wrong nan travel, tourism, MICE, and recreation exertion sectors successful Asia Pacific. These sessions purpose to foster discussions connected nan innovative approaches that are driving nan manufacture forward.

The first keynote originates astatine 9:00 a.m. connected 15 October, pinch Michael Shoory, Head of APAC Tourism Analysis astatine Tourism Economics, presenting, “What Does nan Future Hold for Travel successful APAC? Navigating Growth successful a Dynamic Global Market.” In his talk, Michael explores expected maturation patterns, shifting root markets, and emerging opportunities passim nan Asia-Pacific region.

At 9:15 a.m., Nick Lim, CEO (Asia) of The Travel Corporation, will return nan shape pinch his position titled, “Charting a New Course for Travel Experiences.” Nick will analyse really Asia tin person its accelerated tourism maturation into sustainable, semipermanent occurrence by focusing connected community-driven, authentic experiences.

Distinguished Conference Partners
This year’s ITB Asia Conference is supported by a prestigious roster of world and location partners, including nan Adventure Travel Trade Association (ATTA), China Business Event Industry Committee, EVINTRA, Global MICE Collaborative, Global Sustainable Tourism Council (GSTC), International Association of Exhibitions & Events (IAEE), Meeting Professionals International (MPI), Singapore Hospitality & Tourism Conference (SHTC), Society for Incentive Travel Excellence (SITE), STR, Tourism Economics, Uncommon Conferences, and nan World Research Travel Organisation. Their expertise and collaboration underscore nan conference’s position arsenic a starring level for world knowledge speech and manufacture cooperation.

Looking Forward to ITB Asia 2026
Building connected a record-breaking debut, ITB Asia continues to group nan modular for nan world recreation waste and acquisition community. Exhibitor rebooking for nan 2026 version of ITB Asia and Early Bird booth registration are now open, marking nan opening of an breathtaking caller chapter.