Is The Samsung Frame Pro A Viable Tv Alternative At Home? My Advice After Weeks Of Testing

ZDNET's cardinal takeaways

• The Samsung Frame Pro (65-inch) is connected waste astatine Amazon for $1,597.
• Unlike astir TVs, it looks awesome moreover erstwhile it's turned off.
• Plan connected getting a soundbar for nan astir immersive experience.

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My friend who useful for an world shipping institution said nan breakroom astatine his agency has 3 Samsung Frame TVs hanging connected nan walls. None of them functions arsenic a television. 

"All they do is rhythm done images," he said. "From for illustration classical paintings to institution photos. No streaming shows astatine all, and nan truth is, cipher has a problem pinch that."

Also: We recovered nan 50 champion Black Friday TV deals, and we're search them live

My first thought was: That seems for illustration a colossal discarded of exceptional tv engineering. Yet, his connection is simply a testament to one of nan trading points of Samsung's Frame series. I tested nan 2025 Samsung Frame Pro earlier this twelvemonth to analyse its different attributes, and, for illustration my friend, I was not disappointed.

The "Art TV" concept

For galore years, our surviving rooms person been dominated by black, rectangular voids erstwhile our TVs are turned off. Back successful 2017, Samsung sought to alteration this pinch its "Art TV" conception by introducing its Frame statement of televisions. 

Samsung's design-first attack caters to homeowners who prioritize interior aesthetics arsenic overmuch arsenic earthy technological specs. The Frame bid serves a dual purpose: a high-end TV and arsenic a portion of wall art. 

The Samsung Frame TV Pro sits flush connected a wall, acknowledgment successful portion to nan giving nan One Connect Box wireless connectivity.

Kerry Wan/ZDNET

The Frame Pro, successful particular, has a matte show pinch glare-free exertion that intends to make integer creation look arsenic realistic arsenic a beingness people aliases painting. I tin attest that it pulls that disconnected remarkably well.

Also: Got a Samsung TV? I urge changing these 6 settings for nan champion performance

The Frame Pro's slim fresh makes nan TV flush pinch your wall if decently installed, but it does require a wired powerfulness source; moving its powerfulness cord discreetly tin require solutions for illustration recessed electrical outlets installed straight down nan Frame. 

To get nan astir retired of this TV, you'll want to instal it connected your wall conscionable for illustration you would a Rembrandt. And unless you are assured pinch your DIY capabilities, you mightiness see hiring a contractor for nan cleanest imaginable installation.

What makes this TV a "Pro"?

What sets nan 2025 Samsung Frame Pro isolated from its little costly siblings successful nan Frame lineup is simply a important upgrade successful halfway technology. While modular Frame TVs utilize Samsung's Quantum Dot (QLED) technology, nan Frame Pro boasts a Neo QLED display. 

Neo QLED incorporates mini-LED backlighting, which yields melodramatic contrast, heavy blacks, and brighter, much impactful highlights compared to modular QLED. This translates to a much move and visually stunning picture, particularly pinch HDR content.

Also: I saw nan early of TVs astatine Samsung's South Korea laboratory - and I'm excited for these 3 things

The Frame Pro besides has an updated NQ4 AI Gen3 processor. Samsung's pricey and powerful spot enhances AI-driven upscaling, image optimization, and wide smart features, ensuring contented looks its champion sloppy of nan original resolution. 

But really does it look?

With its costly hardware and nan inclusion of Neo QLED, nan Samsung Frame Pro's image value is, successful a word, superb.

For me, nan astir awesome characteristic mightiness beryllium nan Frame Pro's anti-reflection matte display. Crucial for an "Art TV," it dramatically reduces glare, helping to make nan displayed artwork look realistic. In our workplace pinch overhead ray fixtures, nan matte show virtually eliminated nan conflict pinch glare. Samsung took nan other measurement to guarantee nan Frame Pro is "Pantone validated," guaranteeing exceptional colour accuracy -- particularly for religious creation reproduction.

Adam Breeden/ZDNET

Its Neo QLED exertion allows nan Frame Pro to execute levels of brightness and opposition that were virtually not imaginable pinch earlier Frame models. Bright highlights successful HDR contented detonate disconnected nan surface pinch singular intensity, while acheronian scenes uncover nuanced specifications that often get mislaid connected little tin displays. 

Also: Hisense Canvas vs. Samsung Frame TV: I've seen both, and here's really Hisense wins

Black levels are impressively deep, though successful a wholly darkened room, you mightiness discern a faint hint of blooming astir highly agleam objects connected a axenic achromatic background. All successful all, nan ocular acquisition is genuinely immersive, whether you're watching "Thunderbolts" aliases a vibrant quality documentary connected YouTube TV.

Plan connected getting a soundbar

The Frame Pro's audio capabilities, though amazingly competent for specified a slim device, are nan 1 area wherever discuss is astir noticeable. 

For casual viewing -- for illustration news, talk shows, aliases dialogue-heavy dramas -- nan integrated speakers execute admirably. Dialogue is clear, and nan wide measurement gets sufficiently large without important distortion.

Also: The champion soundbars of 2025: Expert tested and recommended

However, for cinematic movies, action-packed blockbusters, aliases immersive gaming, nan limitations go apparent. The bass consequence lacks nan heavy rumble and effect that a dedicated subwoofer provides. The soundstage, contempt OTS, can't replicate nan expansive, enveloping value of a existent situation sound system. To genuinely complement nan Frame Pro's awesome visuals, investing successful a high-quality soundbar is simply a wise decision.

Adam Breeden/ZDNET

When paired pinch a compatible soundbar, Samsung's proprietary Q-Symphony allows nan TV's soul speakers to activity successful conjunction pinch nan soundbar, alternatively than being disabled. This synergy will create an moreover fuller, richer, and much enveloping soundstage, particularly enhancing your audio acquisition successful position of tallness and spaciousness.

ZDNET's buying advice

Ultimately, nan Samsung Frame Pro brings flagship-level capacity to nan design-conscious tech enthusiast, nan creation lover, aliases anyone who aspires to found a cleanable setup. It occupies a unsocial and compelling niche successful nan tv market, not simply arsenic a TV, but besides arsenic a fusion of precocious exertion and blase design. 

If your privilege is simply a tv that seamlessly integrates into your surviving space, camouflaging arsenic a convincing portion of creation erstwhile not successful use, past nan Frame Pro is an exceptional choice. 

Also: Why I urge nan LG C5 OLED complete pricier TV models - particularly astatine 50% disconnected correct now

If nan value tag is excessively precocious for your budget, see alternatives for illustration nan TCL NXTFrame and Hisense CanvasTV. These connection akin matte screens and creation show features astatine acold little value points. They whitethorn not lucifer Samsung's wide polish aliases Art Store breadth, but they are worthy investigating arsenic budget-friendly options.

Update log

• This communicative was first published connected July 8, 2025, and was updated connected November 26, 2025, pinch a thorough truth cheque and changes to pricing successful accordance to Black Friday.