Published on September 14, 2025
Iran is taking portion successful a number of salient world tourism fairs successful Iraq, Pakistan, Turkey, Azerbaijan, and Spain arsenic portion of a awesome world tourism initiative. In bid to tie successful overseas tourists, this inaugural intends to showcase Iran’s rich | taste legacy, humanities sites, and assortment of tourism experiences. The Iranian government’s important financial support, which wholly covers nan costs of booth building and accumulation space, is what makes this inaugural unique. The government’s larger scheme to boost Iran’s tourism sector, amended its estimation abroad, and foster enduring world alliances is reflected successful this assistance programme.
The Iranian Government’s Strategic Support Plan
The Iranian authorities has recognised nan tourism assemblage arsenic a captious motor for economical maturation and taste exchange. The government’s tourism trading efforts are supported by a broad scheme that provides financial backing to manufacture stakeholders, ensuring that Iranian tourism companies tin showcase their products and services connected nan world shape without facing nan accustomed financial barriers.
Under nan government’s support programme, each costs related to renting accumulation spaces and constructing booths astatine six awesome world tourism fairs are afloat subsidised. This generous support is expected to proceed done nan outpouring of 2026, enabling Iran to support a beardown beingness astatine cardinal tourism events good into nan adjacent year. The scheme includes nan information of backstage assemblage tourism operators, allowing them to prosecute pinch imaginable world partners, circuit operators, and travellers, each while showcasing Iran’s divers tourism offerings.
This authorities inaugural is particularly important fixed nan challenges faced by nan tourism assemblage successful caller years, including economical sanctions and location instability. By covering nan accumulation costs, nan Iranian authorities ensures that its tourism manufacture remains competitory connected nan world shape while moving to reconstruct nan country’s image arsenic a welcoming, safe, and culturally rich | destination.
Key Upcoming International Tourism Fairs
Iran’s information successful world tourism fairs is strategically dispersed crossed various countries, offering nan opportunity to target different location markets. Some of nan astir notable events are scheduled for nan coming years:
- Iraq Tourism Exhibition, Sulaymaniyah (November 2025): This accumulation will beryllium 1 of nan first opportunities for Iranian tourism operators to straight prosecute pinch Iraq’s increasing recreation and tourism market. Given nan humanities and taste ties betwixt Iran and Iraq, nan adjacent will attraction heavy connected belief tourism, pinch galore Iraqi travellers visiting Iran’s ineffable sites, specified arsenic those successful Mashhad and Qom.
- FITUR Spain, Madrid (February 2026): FITUR is 1 of nan astir important tourism fairs successful Europe, attracting thousands of world visitors. Iran’s information will springiness nan state an opportunity to prosecute pinch European circuit operators, recreation agencies, and media outlets. Spain, being a important subordinate successful nan European tourism industry, is an perfect location to coming Iran’s offerings, from humanities ruins to eco-tourism experiences.
- EMITT Turkey, Istanbul (February 2026): Turkey’s domiciled arsenic a awesome tourism hub successful nan Middle East and Europe makes EMITT a captious arena for Iranian tourism. This adjacent will supply a level for Iranian stakeholders to web pinch Turkish tourism professionals and research collaborative ventures successful nan region. Given nan beardown taste similarities betwixt nan 2 countries, Iran hopes to pull Turkish visitors who whitethorn beryllium willing successful exploring Iran’s rich | history and divers landscapes.
- PTM Pakistan, Karachi (April 2026): Pakistan is an important neighbour and taste state to Iran, and this accumulation will target Pakistani visitors willing successful travelling to Iran. The arena will attraction connected religious, cultural, and escapade tourism, which are celebrated segments among Pakistani travellers. Iran’s humanities sites, specified arsenic Persepolis, and its earthy beauty, including nan Persian Gulf coastline, will beryllium awesome points of attraction.
- AITF Azerbaijan, Baku (April 2026): Azerbaijan’s proximity to Iran and shared humanities roots make it an perfect marketplace for Iranian tourism. This accumulation will emphasise taste tourism, including humanities connections betwixt nan 2 nations, and connection opportunities for practice successful areas for illustration location recreation packages and associated trading efforts.
The Role of International Tourism Fairs successful Marketing
International tourism fairs are considered 1 of nan astir effective ways for countries to beforehand their tourism industries. These events pull a wide array of participants, including circuit operators, recreation agents, authorities officials, and media from crossed nan globe. They supply a move level for countries to show their tourism offerings, pull world visitors, and foster partnerships pinch cardinal manufacture stakeholders.
For Iran, these fairs service respective basal functions:
- Market Access: Iran gains entree to caller markets and imaginable tourer demographics, allowing it to target regions wherever its tourism offerings are not arsenic good known.
- Brand Building: Participation successful prestigious world fairs enhances Iran’s visibility connected nan world stage, presenting nan state arsenic a premier destination for cultural, historical, and nature-based tourism.
- Networking and Partnerships: These exhibitions create opportunities for networking pinch world recreation professionals and establishing valuable partnerships pinch overseas governments, tourism organizations, and backstage assemblage players.
Iran’s Participation successful CITIE 2025, Guangzhou, China
Iran’s first foray into nan world tourism adjacent circuit pursuing nan initiation of nan support programme was its information successful nan Guangzhou International Tourism Exhibition (CITIE 2025) successful China. The arena took spot from September 11 to 13, 2025, and featured a divers scope of Iranian tourism products. Iran’s pavilion highlighted nan country’s celebrated taste practice sites, specified arsenic Persepolis and Isfahan, and its earthy wonders for illustration nan Caspian Sea and nan Alborz Mountains.
The accumulation successful Guangzhou was peculiarly important because of China’s position arsenic a awesome outbound tourism market. By attending CITIE 2025, Iran had nan opportunity to found connections pinch Chinese circuit operators and recreation agencies, arsenic good arsenic to build consciousness of Iran arsenic a recreation destination. Iran’s information was marked by a bid of interactive events, including taste performances and accepted cuisine showcases, designed to springiness visitors a sensation of Iran’s unsocial taste offerings.
Conclusion
By supporting its tourism industry’s information successful world fairs, nan Iranian authorities has shown a beardown committedness to nan country’s semipermanent economical and taste development. With afloat subsidies covering accumulation costs, Iran’s tourism stakeholders tin confidently prosecute pinch cardinal markets by showcasing nan country’s divers tourer attractions and rich | taste heritage. As Iran continues to found itself arsenic a apical recreation destination, these world exhibitions will beryllium basal touchpoints for communicating pinch travelers, circuit operators, and world business partners, bolstering nan industry’s betterment and early success.