Iqiyi Transforms Entertainment Into A Global Tourism Powerhouse With Theme Parks And Merchandise: Everything You Need To Know

Published on September 1, 2025

China’s intermezo elephantine iQIYI, renowned for its divers portfolio of online content, is quickly transforming its integer intermezo power into a caller frontier for nan travel and tourism industry. This evolution, which is astir evident successful its Experience Business, reflects nan company’s successful strategy of expanding beyond nan screen. During its Q2 2025 net call, iQIYI highlighted really it’s capitalizing connected its astir celebrated contented by processing immersive theme parks, collectible products, and unsocial offline attractions. With nan motorboat of iQIYI Land taxable parks and different interactive experiences, iQIYI is merging nan realms of intermezo and tourism, creating destinations wherever fans tin measurement into nan worlds of their favourite shows.

In an era erstwhile accepted tourism is seeking invention and unsocial experiences, iQIYI’s task into creating IP-based attractions provides an breathtaking caller direction. This description taps into China’s quickly increasing experience economy, further strengthening iQIYI’s position arsenic a awesome subordinate successful nan tourism sector. As portion of China’s booming IP derivatives market, which is group to scope RMB202.5 billion (US$28.5 billion) successful 2025, iQIYI is tapping into a rising request for destinations and products that connection much than conscionable entertainment—they supply afloat immersion into celebrated stories, characters, and worlds.

Turning Shows Into Tourism: The Power of Immersive Experiences

One of iQIYI’s astir important steps into nan tourism manufacture is nan creation of its theme parks, branded as iQIYI Land. These parks are group to revolutionize nan measurement visitors acquisition intermezo successful China. Locations successful Yangzhou and Kaifeng are already nether development, pinch further sites planned for early years. By integrating interactive experiences and IP-based attractions, iQIYI intends to create a multi-sensory situation that not only attracts visitors but besides immerses them successful nan stories they’ve enjoyed watching online.

These parks committedness a unsocial operation of entertainment, shopping, and tourism, featuring IP-driven rides, immersive environments, and themed unit outlets. Visitors will beryllium capable to locomotion done show-based environments, interact pinch life-sized characters, and prosecute successful activities related to nan digital content they’ve travel to love. Through these efforts, iQIYI is not only creating tourism destinations but besides promoting fan-based tourism, a quickly increasing conception successful nan global recreation industry.

The taxable parks are besides expected to thrust local tourism and economic growth, overmuch for illustration nan Universal Studios aliases Disneyland parks, by attracting world and home visitors. These parks will connection an wholly caller shape of experiential tourism, wherever visitors tin prosecute pinch nan intermezo they adore successful ways beyond what integer platforms tin provide.

Merchandise and Consumer Products: Expanding nan Tourism Experience

Beyond taxable parks, iQIYI is creating caller ways for fans to return location a portion of their favourite shows done a scope of consumer products. The institution has seamlessly blended its online content pinch tangible goods, offering a assortment of IP-driven merchandise that serves to widen nan recreation acquisition beyond nan visit. For instance, collectible trading cards tied to celebrated shows for illustration Love successful Pavilion and Feud person already generated important revenue, illustrating nan increasing inclination of consumer engagement done IP-based products.

The tourism-related merchandise includes a wide assortment of products—ranging from manner goods, specified arsenic phone cases and model toys, to high-end collectibles. These products are disposable successful some theme parks and online platforms, expanding their scope to visitors some domestically and internationally. This merchandise is not conscionable astir souvenirs; it’s astir turning fans into consumers, offering them a measurement to prosecute much profoundly pinch nan contented they love, whether they’re visiting an iQIYI Land aliases browsing online.

As portion of nan increasing inclination of tourism merchandise, iQIYI’s products align pinch world shifts wherever visitors expect much immersive, tangible connections pinch nan destinations they visit. Fans who prosecute pinch IP-based tourism attractions are apt to want souvenirs that further embed them successful nan experience, and iQIYI’s expanding merchandise statement fills that request effectively.

Offline Experiences: Immersive Theaters and Consumer Engagement

Another cardinal constituent of iQIYI’s tourism-focused strategy lies successful its description of immersive theaters. The institution presently operates complete 50 immersive theaters crossed 30 cities successful China. These venues supply fans pinch unsocial experiences, allowing them to prosecute pinch their favourite shows successful a wholly caller way, bridging nan spread betwixt integer contented and real-world interaction.

By blending cutting-edge technology and interactive features, iQIYI is taking live entertainment to nan adjacent level. For example, visitors mightiness participate successful live-action role-playing aliases interact pinch augmented reality (AR) elements that bring characters from iQIYI originals to life. This operation of integer media pinch beingness spaces creates an wholly caller shape of tourism—experiential tourism—where nan enactment of viewing contented becomes portion of a broader adventure. Fans tin research a world filled pinch characters, themes, and stories, each while physically coming successful nan experience.

This attraction connected immersive experiences is cardinal to nan increasing inclination successful nan travel industry wherever visitors are nary longer satisfied pinch accepted sightseeing. Instead, they activity retired destinations that let them to actively participate and interact, creating deeper affectional connections pinch nan places they visit. iQIYI’s immersive theaters and taxable parks service arsenic premier examples of really nan entertainment and tourism industries are converging, creating caller forms of visitant engagement.

Expanding Fan Engagement into Travel and Tourism

As iQIYI moves further into nan tourism market, it is capitalizing connected nan desire for fans to prosecute pinch their favourite shows and characters successful a much tangible way. The world fan tourism industry is thriving, pinch fans progressively seeking experiences that widen beyond integer media into beingness spaces. iQIYI’s efforts to create physical destinations for its fans are some timely and innovative, tapping into this world displacement successful really group acquisition entertainment.

The integration of offline experiences pinch consumer products opens up a caller gross watercourse for iQIYI, while simultaneously deepening its enslaved pinch its audience. As much group activity interactive and immersive recreation experiences, iQIYI’s business exemplary is an illustration of really intermezo companies tin play a larger domiciled successful nan tourism economy by providing fans pinch afloat realized, immersive worlds.

iQIYI’s Future successful Tourism and Fan Engagement

iQIYI’s experience-based description is redefining nan narration betwixt digital content and nan tourism industry. Through nan creation of iQIYI Land taxable parks, immersive theaters, and an expanding scope of consumer IP products, nan institution is tapping into a fast-growing conception of nan experience economy. As instrumentality tourism continues to rise, iQIYI is well-positioned to beryllium a awesome subordinate successful this space, blending intermezo pinch recreation successful innovative ways.

By creating beingness destinations that immerse visitors successful nan worlds of their favourite integer characters and stories, iQIYI is mounting nan shape for a caller era of experiential tourism—one wherever intermezo and recreation intersect to create lasting, memorable experiences.