Influencers Made Millions Pushing ‘wild’ Births – Now The Free Birth Society Is Linked To Baby Deaths Around The World

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As Esau Lopez was asphyxiated for nan first 17 minutes of his life connected Earth, nan ambiance successful nan room remained serene, moreover ecstatic. Acoustic euphony crooned from a speaker successful a humble two-bedroom flat successful a suburb of Pennsylvania. “You are a queen,” murmured 1 of 3 friends successful nan room.

Only Esau’s mother, Gabrielle Lopez, felt thing was wrong. She was pushing hard, but her boy would not beryllium born. “Can you thief [him] out?” she asked, arsenic Esau crowned. “Baby is coming,” nan friend replied. Four minutes later, Lopez asked again, “Can you drawback [him]?” Another friend murmured, “Baby is safe.” Six minutes passed. Again, Lopez asked, “Can you drawback [him]?”

Lopez could not spot nan cord wrapped astir her son’s neck, nor nan bubbles blowing from his mouth. She did not cognize that his enarthrosis was grinding against her pubic bone, for illustration a tyre spinning connected gravel. But “deep down”, she says, “I knew he was stuck.”

Esau was experiencing enarthrosis dystocia, meaning his caput was born, but his assemblage did not follow. Midwives and obstetricians are trained successful really to resoluteness this complication, which occurs successful up to 1% of births, but arsenic Lopez was freebirthing, meaning giving commencement without immoderate aesculapian providers present, nary 1 successful nan room understood that, pinch each infinitesimal that passed, Esau was sustaining an irreversible encephalon injury. In a commencement attended by a trained professional, a five-minute hold betwixt a baby’s caput and assemblage emerging would beryllium an emergency. Seventeen minutes is unthinkable.

With a superhuman effort, Lopez bore down, and Esau was calved astatine 10pm connected 9 October 2022. He was limp and floppy and lifeless. His assemblage was achromatic and his legs were purple, some signs of acute oxygen deprivation. The only sound he made was a faint gurgle. His begetter Rolando handed Esau to his mother. “Do you deliberation he needs air?” she asked. “He’s good,” her friend replied. Lopez cradled her unmoving son, her eyes huge.

Everyone successful nan room was frightened now, but hiding it. To articulate what they were each emotion seemed huge, for illustration a betrayal of Lopez and her expertise to bring Esau into nan world, but besides of thing greater: of commencement itself. As nan minutes crawled by, and Esau didn’t stir, Lopez and her 3 friends reminded themselves of what their mentor, nan laminitis of nan Free Birth Society, Emilee Saldaya, had taught them: commencement is safe. Trust nan process.

So they tamped down their rising panic and waited. “It felt,” recalls Lopez’s friend, “that we entered immoderate benignant of clip warp.”


Lopez had met her 3 friends done nan Free Birth Society (FBS), a business that promotes freebirth. Unlike location commencement – commencement astatine location pinch a nurse successful attendance – freebirth intends giving commencement without immoderate aesculapian support. FBS promotes a type wide seen arsenic extreme, moreover among freebirth advocates: it is anti-ultrasound, which it falsely claims harms babies, downplays superior aesculapian conditions and promotes chaotic pregnancy, meaning gestation without immoderate prenatal care.

FBS was founded by ex-doula Emilee Saldaya, and astir women find it done its podcast, which has been downloaded 5m times, its Instagram account, which has 132,000 followers, its YouTube, pinch astir 25m views, aliases its bestselling The Complete Guide to Freebirth, a video people co-created by Saldaya pinch chap ex-doula Yolande Norris-Clark, disposable for download from FBS’s slick website. Analysis of FBS’s financial records by Stacey Ferris, a forensic accountant and world astatine Virginia Polytechnic Institute, suggests it has generated revenues exceeding $13m since 2018.

When Lopez discovered nan podcast she was hooked, listening to an section almost each day. For $299, she joined FBS’s paid-for, backstage online community, nan Lighthouse, wherever she met nan 3 friends successful nan room erstwhile Esau was born. To hole for her freebirth, she purchased The Complete Guide to Freebirth successful May 2022 for $399 – a immense sum to nan past 23-year-old nanny.

After consuming hundreds of hours of FBS materials, Lopez grew convinced freebirthing was nan safest measurement to present her unborn child, distant from unnecessary aesculapian interventions. Earlier successful her three-day labor, Lopez had visited her section infirmary for an ultrasound arsenic nan babe wasn’t moving arsenic overmuch arsenic usual. Staff urged her to stay, informing she was astatine precocious consequence of enarthrosis dystocia, arsenic nan babe was “huge”. But Lopez wasn’t concerned. Fresh successful her representation was a newsletter she’d received from Norris-Clark, stating fears of enarthrosis dystocia were “greatly exaggerated”. From The Complete Guide to Freebirth, Lopez had learned that women’s “bodies do not turn babies that we cannot birth”.

Gabrielle Lopez blows bubbles for her son, Esau, astatine their location successful Levittown, PA, US, August 2025
‘The mini gains are immense for us’: Gabrielle Lopez pinch boy Esau. Photograph: Hannah Yoon/The Guardian

After a fewer minutes, pinch Esau still not breathing, nan spell successful Lopez’s chamber broke. Lopez sprang into action, instinctively performing CPR connected her boy arsenic her friend Googled really to do it, while different dialled 911. After being resuscitated by paramedics, Esau was taken to pediatric intensive care, wherever he stayed for 21 days. He suffered hypoxic-ischemic encephalopathy, a encephalon wounded caused by oxygen deprivation.

Now three, Esau is severely abnormal and fed done a tube. “He is simply a sweet, delicate boy,” Lopez says. “He wants to do things for illustration different children, but gets disappointment that his assemblage won’t fto him.” Esau loves Ms Rachel, Sesame Street and watching his parents rustle bubbles. When he learned really to move nan page of a picturebook, Lopez was overjoyed: “The mini gains are immense for us.”

Looking backmost astatine nan personification she was erstwhile she was pregnant, it’s sometimes difficult for Lopez to recognise herself. Over nan faint roar of a adjacent highway, arsenic Esau plays pinch his toys, Lopez tries to explicate really she sewage caught up successful FBS. “Nobody joins a cult willingly,” she says. “You deliberation you’re joining a awesome movement.”


Dressed successful a flowing achromatic robe, Saldaya wore a golden crown, shaped to lucifer nan rays of nan sun. Her astir loyal followers sat astir her successful a circle successful a shaded meadow. It was June 2021. One 100 women had gathered for nan first yearly Matriarch Rising, a female-only show held connected Saldaya’s 53-acre crippled successful nan Blue Ridge mountains of North Carolina. “All of these women,” remembers Serendipiti Day, 34, a erstwhile FBS employee, “were gathered astir her pinch their notebooks, taking down each azygous word.”

By 2021, Saldaya was nan apex influencer of nan freebirth world. The image of her, half-naked, successful her crown, posing successful a meadow, would spell connected to go a halfway portion of FBS’s trading materials. “I def deliberation I ain freebirth,” she texted different freelance employee.

Saldaya presided complete a activity that told women it was returning thing ineffable that had been stolen from them. “We are genuinely disrupting nan conditioning of complete a 100 years of obstetric violence,” Saldaya declared, describing herself, in a promotional YouTube video, arsenic a “pioneer of nan commencement liberation movement”.

Screengrab from Free Birth Society website
Emilee Saldaya, laminitis of nan Free Birth Society, successful her crown, alongside different images from nan FBS website. Photograph: freebirthsociety.com

Emails flooded into FBS from women who had knowledgeable life-affirming unassisted births. Many had antecedently had traumatic births successful hospital. The obstetrician-gynecologist who delivered writer and commencement worker Kaitlin Pearl Coghill’s 2nd kid successful 2015 performed a membrane sweep, an soul process to induce labor, without her consent. He subsequently mislaid his licence for having a intersexual narration pinch a patient. “He was a creep,” says Coghill, 36, who lives successful confederate California, of her doctor, “and he was abusive, and it decidedly felt for illustration intersexual assault.”

After discovering FBS, successful 2020 Coghill freebirthed her 3rd kid successful a joyous four-hour labor. “It changed my life,” Coghill says. “I’d ne'er felt truthful overmuch powerfulness successful my body.”

Soo Downe, a British nurse and professor astatine nan University of Lancashire, says nan prevalence of freebirthing, while low, appears to beryllium expanding crossed nan world arsenic women suffer spot successful master maternity services. It is simply a move that is particularly acute successful the US, which has 1 of nan highest maternal mortality rates among able countries successful nan world. Experts constituent to a number of factors: deficiency of entree to midwife-led care, an overly interventionist attack driven by fearfulness of litigation and a desire, among healthcare providers, to maximize profit. A deficiency of cosmopolitan healthcare intends immoderate women person to salary for location commencement midwives.

There is besides a much medicalized attack to commencement than successful different developed countries pinch beardown cultures of midwifery. “I person seen episiotomies [a trim to widen nan vaginal opening] done without consent,” says Ivy Joeva, a doula from nan metropolis of Ventura. “There’s a expert successful LA that’s referred to arsenic ‘the butcher’ because she conscionable [C]-sections people,” Joeva says. “Needed aliases not.”

Hermine Hayes-Klein, an lawyer based successful Oregon who specialises successful maternity law, says she talks to mothers who are “suicidal” pursuing births. “The women I cognize who person chosen to springiness commencement unassisted, it’s often because they person horrific trauma from that first commencement that they consciousness they hardly survived,” she says. “Things were done to them without their consent, they were injured arsenic a consequence – sometimes earnestly injured – and they judge it will hap again if they spell backmost into a hospital.”

To these women, FBS showed different measurement was possible. It launched successful 2017, nan twelvemonth earlier Instagram reached 1bn users, and Saldaya was among nan first activity of entrepreneurs to harness nan powerfulness of societal media, transfixing women pinch images of mothers serenely holding babies they’d successfully freebirthed astatine home. Next, women binged nan podcast. Episodes usually featured Saldaya interviewing women astir their previous, traumatic births, which were “sabotaged” by doctors and midwives. Saldaya raged astir nan maltreatment she’d seen: nan babies killed by supplier overdoses, nan women sexually assaulted by doctors, nan midwives who promised to protect their clients, only to deny them.

Her guests, galore of whom recovered freebirth done nan podcast itself, went connected to stock their commencement stories. These were often multi-day epics, successful which nan women were pushed to their beingness and intelligence limits, earlier emerging triumphant, self-doubt shed for illustration snake skin, a new, heroic personality arsenic a freebirthing mother forged.

Saldaya and Norris-Clark promised their followers they, too, could acquisition nan euphoria of unassisted birth, if they dropped their reliance connected a aesculapian constitution that often gets it incorrect connected women’s health. This connection resonated pinch thoughtful, health-conscious women who did not for illustration overmuch of what they saw successful modern civilization – nan reliance connected pharmaceuticals and junk food, aliases what they perceived to beryllium an excessive guidance to nan Covid pandemic – and were consenting to make difficult choices, for nan use of their families. Instead of putting their spot successful a failing system, women would spot their spot successful themselves. If a patient mother went into labor, FBS taught, a patient mother and a patient babe would travel out. Together, Saldaya and Norris-Clark codified an attack to freebirth that taught astir commencement complications were simply a “variation of normal”.

Emilee Saldaya, laminitis of nan Free Birth Society, successful an FBS YouTube video.
Emilee Saldaya, laminitis of nan Free Birth Society, successful an FBS YouTube video.
 MatriBirth Midwifery Institute
Emilee Saldaya successful a MatriBirth Midwifery Institute video. Photographs: MatriBirth Midwifery Institute

Freebirthing was not conscionable safe, they argued, but safer than a commencement pinch aesculapian support. Saldaya and Norris-Clark decreed that prolonged rupture of membranes, breech babies, week-long labors and gestational glucosuria could each beryllium variations of normal, and usually thing for nan freebirthing mother to interest about. (All are known to summation nan consequence to mothers and babies during birth.) According to experts, nan brace besides made mendacious aliases vulnerable claims astir hemorrhage, enarthrosis dystocia, retained placenta and babe resuscitation.

Norris-Clark and Saldaya were sometimes observant to caveat their proposal pinch disclaimers, stressing they were not qualified aesculapian professionals and drafting only connected their individual experience. They acknowledged location were scenarios that could beryllium life-threatening, though presented them arsenic very rare, and said it was a woman’s prime really to person her babe and whether to transportation to hospital. Yet they said pinch specified assurance and evident credibility that galore women trusted accusation they only later discovered was medically unsound. In nan Lighthouse forum successful August 2022, a mother posted that her premature baby, who had required “an hr of rima to mouth” resuscitation, was now struggling to respire connected her own. A aesculapian master is apt to person urged nan mother to return nan kid to a infirmary aliases dial 911. In her reply, Saldaya acknowledged she was not there, but said “all sounds wholly normal … shallow breaths and gurgling wouldn’t personally interest me.”

Mother Had a babe 2 days awkward of 36 weeks. She is having problem breathing connected her own, immoderate suggestions connected what to do?

Saldaya how galore days is she now? What’s nan breathing like? How do you cognize she’s struggling? Dark room, naked, tegument to skin. Can she swallow? Is she peeing and pooping?

Mother We conscionable had her 3 hours ago. Had to springiness rima to rima to get her to commencement breathing. It’s conscionable very shallow breaths and she has been benignant of gurgling. She is tegument to tegument pinch dad. She hasn’t peed yet but she did person meconium erstwhile she came out. Haven’t had a chance to caregiver because of her not breathing great.

Mother It took for illustration an hr of rima to rima to get her to commencement breathing.

Saldaya I’d person her tegument to tegument wholly uninterrupted pinch you, nary 1 else. Full naked, nary bra. That each sounds wholly normal, but I’m obvi not location nor seeing videos. Shallow breathing and gurgling wouldn’t personally interest me. She needs to beryllium connected your bare breasts to travel nursing instincts.

When she sewage pregnant that aforesaid year, Nicole Garrison, 34, an creator from New Jersey, thought she’d springiness commencement successful a commencement center, aliases possibly astatine location pinch a midwife. She began Googling and came crossed FBS. “As soon arsenic I heard Emilee talking,” Garrison says, “I was like, ohio my goodness, this is my tribe.” She listened to astir 30 podcasts, sometimes taking notes.

Garrison sits cross-legged connected nan level of her immaculate cottage, flicking done nan journals she kept astatine nan time. “I tin virtually consciousness my tummy churning reference this,” she says, successful a deep, soft voice.

On 4 February 2023, she listened to an FBS podcast and wrote: “Processing fears. What would hap if my babe died? What would hap if I died? … I would return afloat responsibility.” On 4 April 2023: “Radical work is nan measurement … for nan information of maine and baby.”

Nicole Garrison and her girl Evora astatine their location successful Hammonton, NJ, US, August 2025
‘I was like, ohio my goodness, this is my tribe.’: Nicole Garrison pinch girl Evora. Photograph: Hannah Yoon/The Guardian

Radical work is nan closest point FBS has to a doctrine. Saldaya took nan word from a self-help book aimed astatine CEOs and business leaders, The 15 Commitments of Conscious Leadership. In FBS, to return extremist work intends that a freebirthing mother assumes complete work for each nan outcomes of her birth, including her ain decease aliases that of her child. No 1 is coming to prevention her, nor does she want them to. She is afloat autonomous or, successful FBS parlance, sovereign.

“What’s crazy,” Garrison says, “is nary 1 had a weapon to my head. I was doing nan brainwashing.”

Her h2o collapsed connected 3 July 2023. Seven days later her girl was calved “pink and perfect”, but Garrison began to hemorrhage. Her then-partner called an ambulance, but Garrison sent it away: FBS teaches that hemorrhage “is almost unheard of” successful a freebirth. In reality, while terrible bleeding is rare, without aesculapian attraction women tin bleed to decease successful 15 minutes.

After nan paramedics left, Garrison passed out. When she woke up she was choking connected her vomit. “I came backmost from a spot of complete abyss, black, separation from everyone, from God himself. I cognize I was dying.” Her partner called 911 again. At nan hospital, doctors gave her a humor transfusion and removed her placenta.

Garrison had lied to her family astir her plans to freebirth. In nan hospital, erstwhile she saw nan devastation connected their faces, Garrison began to recognize “something is incorrect pinch nan women moving these programs. That location of cards I had built came tumbling down.”


Like truthful galore of nan businesses – and ideologies – that thrive connected societal media, FBS cultivates a sanitized image of nan merchandise it promotes. Saldaya ne'er hosts podcast guests who regret their determination to freebirth. And she routinely deletes antagonistic comments connected Instagram, specified arsenic nan 1 posted earlier this twelvemonth by a mother who mislaid her daughter: “My babe died 41 weeks stillborn aft I followed your teachings and I will regret it for nan remainder of my life.” (The mother was besides blocked.)

The first female known to person mislaid her babe aft pursuing Saldaya’s proposal was Lorren Holliday. When she sewage pregnant successful 2018, she interviewed midwives, but couldn’t spend nan $5,000 downpayment for their services. Reluctantly, she resigned herself to nan hospital, until, scrolling done Instagram 1 day, she recovered FBS: “What they offered was precisely what I was looking for.” A friends animal person pinch short pinkish hair, Holliday lives successful a trailer connected an acre of onshore successful nan Arizona godforsaken pinch her husband, Chris, their 3 barefoot children and 35 dogs, cats, ducks, goats, chickens and turkeys. “I wanted health. I wanted natural.”

She began bingeing nan podcast and joined Saldaya’s FBS Facebook group. A freebirth, Holliday believed, would springiness her babe nan astir gentle commencement to life.

Holliday was successful her Airstream caravan erstwhile her contractions began connected 1 October 2018. She was 41 weeks pregnant. By time 3 she realised they “weren’t dispersed retired immoderate more. It was for illustration 1 agelong contraction.” Holliday began messaging Saldaya for advice. “The symptom is unbearable … I conscionable want to cognize if I’m not progressing,” she wrote connected 4 October. She said she’d been vomiting, and explained a shape of contractions that would person rung siren bells for a aesculapian professional. Saldaya said nan symptom was not unbearable – reasoning of it that measurement “is a dormant extremity – aliases a way to infirmary birth”. She added, “You’ll person to dice 1000 deaths and fto spell of everything that you deliberation you can’t do.”

Scottsdale, Arizona, August 22, 2025Lorren Hollidays, her hubby Chris Martin and children Scralet, 5, Ocean, 2, and Coyote,1 (in achromatic and bluish t-shirt) airs for a image pinch nan urn containing nan ashes of Journey Moon astatine nan Lost Dog Wash Trail successful Scottsdale, Arizona, connected August 22, 2025. Her daughter, Journey Moon, was 1 of nan first babies to dice from nan Free Birth Society community. Lorren attempted to free commencement astatine location wherever they lived successful nan desert. She was targeted afterwards pinch decease threats. (Photo by Adriana Zehbrauskas for The Guardian)
‘I wanted health. I wanted natural’: Lorren Holliday pinch her family. Photograph: Adriana Zehbrauskas/The Guardian

Over nan adjacent 2 days, Holliday would show Saldaya she was swollen, successful excruciating pain, her h2o was “brownish” and she was “pouring colored fluids”. She besides reported foul-smelling amniotic fluids, a imaginable motion of infection, and sent a photograph showing what was perchance meconium, a baby’s first stool. In a hospital, unit urge fetal monitoring to measure nan baby’s heartbeat, arsenic meconium tin origin respiratory distress.

“It doesn’t moreover look for illustration meconium to me,” Saldaya replied. “All looks good and healthy. Ride those waves sister, you babies [sic] coming! All is well.”

At nan aforesaid time, Holliday was posting successful nan FBS Facebook group. “I retrieve typing,” says nurse Ranee LaPointe, a personnel of nan group, “‘please spell to nan hospital.’ And arsenic quickly arsenic I would type it, it would get taken down.” Administrators told LaPointe that talk of hospitals was against nan group’s rules.

On nan evening of 6 October 2018, aft six days of progressive labour – unheard of successful a medically managed commencement – Holliday sent Saldaya a photograph of sparkling greenish meconium. The pursuing day, Saldaya asked for an update. Holliday said nan babe wasn’t moving overmuch and she hadn’t been capable to urinate for 24 hours. Saldaya said she would spell to infirmary astatine this point, but suggested she whitethorn want to dishonesty to doctors astir erstwhile her h2o broke. She sent her a book to deceive medics.

Saldaya Some women fudge nan day and erstwhile their waters open

Saldaya If you spell successful and opportunity it’s been unfastened for 24+hours they will c Section immediately

Holliday Good…I deliberation Im going to spell in…i consciousness unspeakable astir it… but one don’t want to fto maine pridefulness wounded this baby…yeah im not going to show nan full truth for sure…oh wow… should one opportunity 12 hours?

Saldaya [Tell doctors] “I precocious began labour and my h2o opened this greeting but it has a bad smell and I thought it champion to travel successful and get a NST [non accent test] and catheter and spell from there. I’m not judge I want to beryllium admitted yet, conscionable want thief getting a consciousness of what is going on.”

At nan hospital, Holliday learned her girl was dead. Journey Moon had acheronian hairsbreadth for illustration her father. Holliday doesn’t cognize what colour her eyes would person been, but she likes to ideate they were blue.

After Journey Moon died, nan Daily Beast reported connected nan case. At Saldaya’s request, Holliday lied to nan journalist, saying Saldaya didn’t counsel her during her birth, and Saldaya said she’d provided nary advice. “We tweaked,” Holliday says bitterly, “that small interview.”

Both Saldaya and Holliday received dislike message aft nan article was published. “I wanted nan champion for Journey Moon,” Holliday says of her determination to freebirth. “That’s why I stuck it retired truthful long, to springiness her nan champion commencement possible. When group started calling maine selfish and greedy, that killed me, because I did it for her.”

Lorren Holliday holding nan ashes of nan babe she lost
Lorren Holliday holding nan ashes of nan babe she lost. Photograph: Adriana Zehbrauskas/The Guardian

Saldaya closed down nan Facebook group and group up a paid-for membership. She would crow that taking nan rank down a paywall really strengthened nan business, because it enabled her to cod fees. “We’ve been rocking ever since,” Saldaya wrote successful a 2023 station successful Lighthouse.

Saldaya has ever denied engagement successful Journey Moon’s death. “The communicative coiled up that I was her virtual midwife,” she would later show students, “which is not true. We had ne'er worked together. I didn’t cognize this female astatine all.”


When she had moved to LA arsenic a 17-year-old precocious schoolhouse dropout, Emilee Saldaya was bubbly and fun-loving, pinch a forceful characteristic that belied her mini stature. Born Emily Benner successful Florida, she had inherited from her obstetrician-gynecologist caregiver mother an liking successful birth, and from her father, who sold aesculapian instrumentality to hospitals, her entrepreneurial zeal.

In LA, Saldaya bounced astir jobs: babe massage therapist, waitress, trimming marijuana for cash, a hula-hoop performer and successful nan agency of a location commencement midwife. Friends callback her ambition to beryllium rich. “She wanted to person a large sound and beryllium an activist,” 1 says, “but she was besides oriented towards making money.”

From 2010 on, Saldaya worked arsenic a doula, providing affectional and practical, but not medical, support to women giving birth. She would later opportunity she was “haunted” by nan traumatic births she saw successful hospitals, galore of which she perceived to beryllium intersexual assaults.

A committed feminist astatine nan time, Saldaya joined a non-profit, nan LA Doula Project, providing free doulas to low-income women. Through it, she met chap doula Laura Garland. “She would do thing for her clients,” Garland recalls. “She was very protective, a fighter.” But Garland besides says Saldaya had a inclination to exaggerate really galore births she’d been to, sharing stories of births attended by different doulas arsenic if she’d been location herself.

Saldaya had hoped to train arsenic a midwife, but came to judge licensed midwives were portion of nan problem, promising women a hands-off birth, only to “sabotage” this by transferring them to hospital, successful her sentiment unnecessarily. She began falling successful emotion pinch unassisted birth, and quickly had it each mapped out: a business, promoting freebirth. She’d motorboat pinch a podcast, past connection courses, online schools, retreats, moreover a festival.

On 1 May 2017, nan podcast went live. It was a success, and downloaded 10,000 times successful 3 months. But location was a problem: Saldaya had ne'er had a freebirth herself. Her thoughts turned to really to legitimize her burgeoning venture. Garland remembers her saying, “There’s this female successful Canada who is amazing. I’m obsessed pinch her, and I’m going to make her my champion friend.” In New Brunswick, Yolande Norris-Clark was astir to person a telephone telephone that would alteration her life.


Saldaya’s telephone came astatine a bully time. Reluctantly Norris-Clark had conscionable taken a trading occupation and enrolled her oldest children successful school. Her self-described “wild days” – location schooling, making art, baking and stepping barefoot done nan woods – were over.

Born Yolande Norris into an precocious middle-class family successful nan able suburb of Point Grey, Vancouver, medicine besides ran successful Norris’s family. Her grandfather, Prof John MacKenzie Norris, was a aesculapian historiographer wide acknowledged arsenic a world master successful nan history of infectious diseases specified arsenic cholera and plague.

In her early 20s, she had 2 children pinch her first husband, some delivered astatine location by famed underground nurse Gloria Lemay, who inspired her liking successful birth. Lemay is awaiting proceedings for manslaughter, aft a babe died pursuing a commencement she attended successful 2024. (Lemay has denied nan charge.)

In 2005, aged 24, Norris separated from her husband, leaving her young sons pinch him. She met and joined Lee Clark, a ceramic artist, and by nan clip she and Saldaya connected successful 2017, nan Canadian societal media influencer had 7 children, 5 freebirthed astatine home. (She is presently pregnant pinch her 11th child.)

Screengrab of Yolande Clark from nan Unpacking Ultrasound podcast.
Yolande Clark from nan Unpacking Ultrasound podcast. Photograph: Free Birth Society

If it was freebirthing credibility Saldaya was looking for, Norris-Clark had it successful abundance. She was, astatine this point, a insignificant personage successful nan online commencement world, owed to her celebrated blog and nan truth that a 2012 video she’d shared of her son’s freebirth connected YouTube had gone viral.

“I figured out,” Saldaya would later opportunity to Norris-Clark, successful a 2022 podcast, “how to make myself valuable to you … [by making] america a bunch of money.” In return, Norris-Clark would bring her acquisition “of being an authentic midwife”.

But Norris-Clark was not a midwife. “We were ne'er midwives,” says Lily Smallwood, 40, a caregiver from Fredericton and erstwhile friend. “We did not person skills.” Smallwood and Norris-Clark connected astir 2013 because they lived locally and had freebirthed their children. The 2 women began attending section births together, Smallwood assisting Norris-Clark, who she thought had greater expertise owed to nan truth that she’d taken a doula training people nether Lemay successful Vancouver.

Always observant ne'er to advertise her services arsenic a midwife, Norris-Clark alternatively called herself a accepted commencement attendant, charging up to $3,000 to be births, considerably much than a doula would command. (Smallwood was occasionally talented nan balanced of a doula fee.)

When Saldaya and Norris-Clark connected successful 2017, Norris-Clark claimed successful her blog she’d been “present astatine hundreds of births”. “I’d beryllium floored if location were hundreds,” Smallwood says – nan New Brunswick unassisted commencement segment was “very underground, very quiet”. She estimates Norris-Clark attended betwixt a twelve and 20 births betwixt 2013 and 2016.

Although, Smallwood says, Norris-Clark recovered it a “little rich” that Saldaya had group up a business promoting freebirth erstwhile she had ne'er done it herself, the timing was opportune. She agreed to stock transcripts for a book she’d been moving on; this became The Complete Guide to Freebirth. To date, it has made much than $5m.

In January 2018, Saldaya attempted her first freebirth. Supported by her sister, a friend who was a caregiver and training to beryllium a nurse-midwife, and Johnny, her husband, who worked successful nan cannabis industry, Saldaya labored astatine location for 50 hours. She past transferred to nan hospital, wherever she had a process to push backmost her cervical lip. Afterwards she returned location and gave commencement to her daughter. Privately, friends opportunity she was shaken – arsenic she’d transferred to hospital, it wasn’t a existent freebirth. But publically she claimed victory. “It was epic,” she would later opportunity successful a podcast.


By 2020, Saldaya and Norris-Clark had built a lucrative partnership. Norris-Clark was nan charismatic, intelligence one. With her photogenic brood of children, she sold nan committedness of easiness to nan burned-out mothers pursuing her societal media accounts. Her births were pain-free and orgasmic, and she had acold much children than astir group do, yet Norris-Clark ne'er seemed exhausted aliases burdened by them. In comparison, Saldaya was abrasive but, dissimilar Norris-Clark, who could look scatterbrained and easy distracted, Saldaya was ever focused connected increasing nan business.

Friends opportunity Saldaya often took her ideological cues from her business partner. After Norris-Clark decided she did not judge successful gravity, Saldaya announced she was nary longer “round [Earth] committed”. When Norris-Clark said she nary longer believed successful germ theory, Saldaya told friends she did not lavation her hands. When Norris-Clark said she nary longer identified arsenic a feminist and wished to taxable to her husband, Saldaya softly stopped trading nan podcast arsenic “radical feminist”.

After Norris-Clark tacked rightwards politically, Saldaya followed. She began to beforehand chaotic pregnancy, a word Norris-Clark invented, meaning gestation without immoderate prenatal care, and German New Medicine, which Norris-Clark has championed, which claims that illness is caused not by pathogens but by unresolved affectional conflicts.

Together, nan brace developed a dogmatic attack astatine likelihood pinch nan wider unassisted commencement community, whose members be aesculapian appointments, activity ultrasounds to thief them make informed choices and person emergency plans. When Coghill freebirthed backmost successful 2020, she prepared a binder for her husband, pinch accusation astir what to do successful lawsuit of complications.

By contrast, FBS taught that moreover contemplating a back-up scheme was a motion of civilized failure, because nan genuinely sovereign female trusted birth. “You person to take 1 world aliases nan other,” Norris-Clark told followers successful a video call. “And if you’re mounting up a aesculapian squad successful nan room adjacent door, you’re not getting nan champion of some worlds. You’re choosing nan aesculapian world.”


As her empire grew, Saldaya contemplated really to further monetize a believe that is, by definition, free. She knew not each female who followed FBS was fresh to freebirth alone. But successful astir jurisdictions, practicing midwifery without a licence was illegal. “In bid to maneuvre astir these cruel laws, I made up nan word extremist commencement keeper … to beryllium crystal clear, a extremist commencement keeper is, successful practice, [an] authentic midwife,” she told her followers. In 2020 she trademarked “Radical Birth Keepers”: its registration states it provides acquisition and coaching services successful “midwifery”.

The first Radical Birth Keeper (RBK) schoolhouse opened successful 2020 and, contempt its $6,000 cost, sold out. Over nan adjacent 5 years, it would train much than 850 “authentic midwives” from each continent. In 2024, Saldaya and Norris-Clark went 1 measurement further, launching nan MatriBirth Midwifery Institute (MMI), a $12,000, year-long “gold-standard online intensive midwifery school”.

In reality, American midwives study for years astatine nan feet of elder midwives, who train them successful really to resoluteness life-threatening commencement complications. Most transportation narcotics to extremity hemorrhages, cognize really to assistance transportation of nan placenta and train successful neonatal resuscitation.

FBS students, connected nan different hand, would study from an online course, taught via Zoom. The RBK schoolhouse was only 3 months long, and overmuch of nan contented was astir really to build and marketplace a business and find clients online. While Norris-Clark and Saldaya did admit location were immoderate genuine emergencies that would warrant transportation to a hospital, mostly these were played down and students were taught it was not for them to play nan “hero” and support their clients safe. The freebirthing mother takes extremist work for her birth, including, if necessary, her death. But immoderate of nan women who hired FBS-trained Radical Birth Keepers for betwixt $3,000 and $5,000 dollars – comparable to what existent midwives would complaint – did not recognize they were hiring women pinch nary life-saving skills until it was excessively late. They believed they were hiring midwives.

To debar ineligible jeopardy, Saldaya and Norris-Clark taught their students to judge rate gifts only aft a successful birth, ne'er to motion contracts and to debar nan benignant of women who mightiness blasted them if a commencement went wrong. “You will interact pinch babies not making it done their births,” Saldaya warned her students successful 1 video call, adding, “People move existent fast.” If RBKs transferred pinch clients to nan hospital, Saldaya told them to springiness a clone name. If nan constabulary were called to a baby’s death, Saldaya advised, “You conscionable play dumb, sweet, guiltless neighbor.”

When 42-year-old mother of 1 Keelee Sullivan, from California, signed up for nan RBK schoolhouse successful 2023, she borrowed $6,000 from a family member, telling him, arsenic she believed, it was “for midwifery school”. After nan first commencement she attended ended successful hospital, Sullivan realised she’d been “practicing illusion optimism” and “was not knowledgeable aliases prepared” to beryllium a midwife: “And no, I americium not consenting to spell to jail.” She has not attended immoderate births since.

Saldaya and Norris-Clark ever insisted that being a Radical Birth Keeper isn’t illegal. “You are not practicing medicine,” Saldaya told her students. But privately, Norris-Clark mocked aesculapian disclaimers. “Always consult your licensed certified aesculapian professional,” she laughed successful 1 telephone pinch her students. “This is for entertainment, informational, creator purposes only. Yeah, it’s each conscionable capacity art, right?”

Molly Flam, 34, a doula from Martha’s Vineyard, Massachusetts, who attended MMI, FBS’s flagship midwifery school, described it arsenic “a scam”. She paid $9,000, only to find nan pre-recorded videos were rambling and unprofessional, and contained aesculapian proposal that was inaccurate and confusing. “They’re showing up to classes dishevelled, talking astir their individual lives,” Flam says. “There was nary structure.”

From 2020-2025, FBS ran 9 RBK schools and astatine slightest 1 MMI school, generating much than $4m successful sales. At 1 shape successful 2024, FBS was making up to $160,000 a month, according to 1 erstwhile employee.

As nan money poured in, Saldaya established what she called her “queendom”. She bought 3 pieces of onshore successful Hayesville, including a four-bed location successful 8 acres of land, an adjacent 53-acre crippled and a school, group successful 17 acres, that she spent tens of thousands renovating, only for it to neglect a twelvemonth later. She spent much than $10,000 connected section ornaments, including elephantine toadstools, for nan schoolhouse and festival. She bought a Range Rover. She spent complete $100,000 connected a swimming excavation and outdoor room successful her backmost yard. During this period, 1 friend recalls Saldaya asking for proposal connected really to get a backstage jet.

It had agelong been her ambition to bargain onshore and build a community, so, astatine her invitation, astir 13 families are believed to person moved to Hayesville, sometimes moving for FBS and surviving successful yurts connected her property. By 2023, truthful galore high-profile labor had fallen retired pinch Saldaya, insiders called them her “fallen soldiers”.

Serendipiti Day, who worked for nan Free Birth Society.
Serendipiti Day, who worked for nan Free Birth Society but discontinue aft becoming disillusioned pinch it. Photograph: Calla Kessler/The Guardian

Serendipiti Day, who had watched Saldaya deterioration a crown successful nan meadow successful 2021, was 1 of those labor who had ended up disillusioned pinch FBS. She’d recovered nan group aft attending underground births successful her community. She paid $300 to go a personnel successful 2020 – a immense sum of money for Day, past an rebel without wellness security – and her intellect and extremist feminism marked her out. Saldaya asked her to lead Zoom calls and sent coaching clients her way. Quickly Day was making much money than she’d ever earned successful her lifetime.

As its customer guidelines expanded, FBS grew much extreme. Within nan Lighthouse, women came to understand chaotic pregnancies were nan goal. An unofficial level of commencement emerged, pinch C-sections astatine nan bottommost and freebirth astatine nan top. If partners were hostile, Saldaya suggested women freebirth successful hotels. She compared family members who didn’t support it to homophobic parents. Anti-midwife rhetoric escalated, too. “You’re fingering women successful birth,” Saldaya said of midwives successful a telephone pinch Lighthouse members. “Go fuck yourself.”

For each nan money Saldaya was making, and her nationalist image arsenic a champion of women, privately she had grown weary of those successful her community. When an Instagram follower asked why Lighthouse rank costs $500, Saldaya vented via matter to a freelance employee. “That idiot bitch,” she wrote, “asked maine wherever nan money went. Where does nan money from your occupation go?”


When women’s births didn’t spell to plan, Norris-Clark and Saldaya offered paid sessions to unpack what went wrong. Neither female had immoderate training successful condolences aliases trauma counselling. On 20 May 2024, Camille Voitot logged connected for a Zoom telephone pinch Norris-Clark from Frontignan, successful nan southbound of France. Voitot was hardly functioning. Two weeks previously, her boy Marlow had died during a freebirth.

Voitot, 35, a therapist, recovered FBS aft searching for commencement options erstwhile she began fertility curen pinch her wife, Jo, successful February 2023. Voitot has ever been nan benignant of personification to do her ain research, alternatively than conscionable accepting what group show her to do. “I wanted a earthy birth,” Voitot explains astatine their location meters from nan beach, an inviting abstraction afloat of plants and art. “I wanted my assemblage and my babe to beryllium respected.”

Throughout 2023, Voitot listened to nan FBS podcast daily. She came to spot Saldaya and Norris-Clark arsenic nan large sisters she’d ne'er had. Growing up, Voitot did not person a adjacent narration pinch her mother, and she craved nan benignant of contented that erstwhile would person been passed down by elder women successful her community.

When she sewage pregnant successful August, Voitot recovered retired location commencement wasn’t covered by authorities insurance, meaning she’d person to salary €900 for a midwife, which felt unfair. After purchasing The Complete Guide to Freebirth, and Norris-Clark’s book, she decided to freebirth.

Jo had concerns, but told Voitot it was her choice. She knew Voitot had antecedently struggled pinch feelings of shame and trauma related to her sexuality, and wanted to support her. Friends were besides worried – they would later show Voitot they “didn’t recognise” her. But by past she believed “this is nan safest measurement to springiness birth” without nan consequence of “obstetric violence” successful a hospital.

After Marlow died, Voitot became consumed by nan request to speak to Saldaya and Norris-Clark. She couldn’t spend nan $350 Saldaya charged for an hour-long call, but Norris-Clark agreed to a reduced interest of $150.

On this call, Norris-Clark told Voitot her son’s decease was not needfully a bad thing. “There’s an wide presumption that decease is nan incorrect outcome,” she said. “And I don’t deliberation that tin really ever beryllium true.”

At nan time, Voitot did not afloat comprehend what Norris-Clark was saying. “I was truthful amazed by nan truth that I could speak to her straight that I didn’t really perceive what she said.”

Camille Voitot makes an offering to nan oversea for her boy Marlow, who died during a freebirth.
Camille Voitot makes an offering to nan oversea for her boy Marlow, who died during a freebirth …
An limb showing a tattoo pinch an angel that has nan sanction Marlow connected it beneath a heart
and has a tattoo successful his memory. Photographs: Emilienne Malfatto/The Guardian

As nan months passed aft Marlow’s death, Voitot began to person questions. Why, successful each nan clip she’d listened to nan podcast, had she ne'er heard stories from mothers who mislaid their babies pursuing freebirths and now regretted it? Why did she judge “you tin only person a affirmative outcome”?

She reached retired to Norris-Clark for a 2nd debrief. This clip it costs $800.

The 2 women said connected 29 September 2025. The telephone quickly grew miserable and tense. Voitot asked Norris-Clark: really could she person said that decease was not needfully a bad outcome?

“This thought of decease being bad is not really thing I judge is true,” Norris-Clark said. “But that doesn’t mean I deliberation it’s not a large deal.” She acknowledged she’d ne'er mislaid a newborn babe of her own. “It’s a unspeakable thing, yeah,” she said. “And also, not ‘bad’, you know?”

They circled astir a mobility that has played connected Voitot’s mind complete nan past year. Did Norris-Clark return immoderate work for influencing her to freebirth?

Norris-Clark seemed irritable, though she stayed civil. Her reply was no. “People are responsible for their ain decisions and their actions. You could person publication different books. You could person gone connected different websites. I americium truthful sorry astir your experience, Camille, but you are a female that I don’t know, who lives successful France.”


By 2024, it was becoming progressively difficult to contradict really galore babies were dying to FBS mothers. Deaths followed a pattern. First-time mothers – whose pregnancies are known to beryllium higher-risk – attempting freebirths complete galore days, moreover a week, aft chaotic pregnancies. Some women went to much than 44 weeks of pregnancy.

Most women who freebirth will person affirmative outcomes, and for patient mothers nan risks are low. But nan extremist type of freebirth Saldaya and Norris-Clark pioneered caused siren moreover among freebirth advocates.

Most concerning was FBS guidance astir nan resuscitation of newborn babies. On nan 1 hand, FBS courses gave basal proposal for an emergency, though experts opportunity their instructions were flawed. But Saldaya and Norris-Clark besides claimed resuscitation was often an unnecessary enactment which deprived babies of nan chance to take to statesman their lives. In her book, Norris-Clark called it “meddling” and “sabotage”. Babies, Saldaya said successful a 2024 podcast, “need to study really to respire connected their own”, adding, “It is truthful profound to marinate connected this thought of your babe stepping pinch this communicative astatine his backmost aliases her back, that she knew really to get born. And she claimed her breath.”

If an FBS-trained commencement keeper was attending a birth, Saldaya and Norris-Clark taught that it was for nan mothers, not nan commencement keeper, to determine if aliases really to thief an babe incapable to breathe. “When I be a birth,” said Saldaya, connected a 2024 podcast, “like, for example, I would ne'er resuscitate a baby. That’s cuckoo bananas to me.”

In 2025, Saldaya taught her students astir a commencement she attended successful which nan babe did not respire aft it was calved for “a mates of minutes”. She recovered nan acquisition challenging, she said, because she was still unlearning her societal conditioning “to want to perceive nan babe breathe”. Despite her unease, she did thing and simply watched. “There’s thing for maine to do,” she said. “I’m not going to resuscitate personification else’s baby. I’m not going to make calls for personification else’s baby.”

But exhausted mothers whitethorn not recognise that their babies are successful respiratory distress until it’s excessively late. Or their intuition tin beryllium scrambled by vulnerability to FBS content. Just a fewer minutes of oxygen deprivation astatine commencement tin beryllium fatal. If children survive, they whitethorn prolong lifelong encephalon injuries, for illustration Esau Lopez. Milder forms whitethorn not beryllium evident for months aliases moreover years.

Should parents diminution to activity aesculapian help, that was their call. “For immoderate women, giving commencement to a severely compromised babe astatine location and allowing that babe to dice pinch dignity successful nan arms of their family who emotion them is simply a reasonable outcome,” Saldaya told her students.

The conception of allowing a kid to dice is thorny ineligible terrain. “Parents are legally required to activity aesculapian attraction if a newborn is sick aliases struggling to survive,” says Prof Warren Binford, a children’s authorities master astatine nan University of Colorado. “If a kid dies because nan parents neglect to get aesculapian care, they tin beryllium prosecuted for manslaughter, homicide, moreover murder.” The aforesaid rule applies to anyone other coming who fails to activity help.

Saldaya and Norris-Clark practised what they preached. When Norris-Clark freebirthed her eighth kid successful 2019, he was calved “limp, unmoving, and grayish white”, she wrote successful 2023. She held him and waited. “Had I intervened to accelerate his revival, this would person deprived him of his ownership complete his captious and genuinely enlivening acquisition of transitioning independently to afloat incarnation.”

In 2022, Saldaya did nan same, later sharing nan video of her 2nd child’s freebirth online. Over nan people of a 4 minute, 40 2nd video, her limp and floppy boy grunts and shows signs of acute respiratory distress. Saldaya does not telephone 911 aliases resuscitate him.

Experts who precocious reviewed nan video said it showed a life-threatening scenario; a aesculapian master would person begun resuscitation wrong 60 seconds. “Watching this video,” says Prof Michelle Telfer, an subordinate professor of midwifery astatine Yale, “is difficult. It’s for illustration watching a genitor beryllium by nan excavation while their kid is softly drowning and they do nothing.”

Screengrab from a Free Birth Society podcast by Emilee Saldaya (on left) and Yolande Norris-Clark.
Saldaya and Norris-Clark connected a Free Birth Society podcast. Composite: Free Birth Society podcast pinch Emilee Saldaya/YouTube

Both Norris-Clark and Saldaya’s children survived. But Saldaya, who taught her followers to ever person a “death plan”, had considered what she’d opportunity to nan authorities if a kid of hers died aft they were born. She’d dress nan babe was stillborn. “I would surely lie,” Saldaya told her students successful 2023. “If my babe was calved alive, past died, and past I progressive nan constabulary – that babe was calved dead.”

If a kid died successful a freebirth, Saldaya besides taught her students not to “kneejerk” telephone 911: “Dead is dead.” If grieving families chose to illegally hide their children connected their land, Saldaya passed connected proposal erstwhile fixed to her by an underground midwife: “Dig a small deeper.”

After moving intimately pinch Saldaya for 2 years, successful 2023 Day near what she calls a “death cult”.

FBS is not, by immoderate accepted definition, a cult. But erstwhile FBS members often usage nan connection of high-control groups to picture nan clasp they opportunity they felt nan statement had complete them, starring them to behave successful ways they now find difficult to understand.

It is difficult to quantify precisely really galore babies person died successful FBS circles, because galore “loss moms”, arsenic they’re known, vanish successful nan aftermath of their tragedies. Most do not respond to journalistic inquiries.

Within nan Lighthouse alone, astir 8 women look to person knowledgeable stillbirths aliases neonatal deaths successful nan past year, successful a organization of astir 600 women, galore of whom were not pregnant.

As portion of this Guardian investigation, we conducted in-depth interviews pinch 18 mothers who suffered late-term stillbirths, neonatal deaths aliases different incidents of superior harm aft they aliases their commencement attendants were heavy influenced by FBS. Their accounts were corroborated done interviews pinch friends, family and partners, and supported by diary entries, aesculapian notes, video footage, connection threads aliases ineligible documents. In each 18 cases, nan grounds suggests FBS played a important domiciled successful nan mother aliases commencement attendant’s decision-making, starring to perchance avoidable tragedies.

They see Adair Arbor, who ne'er would person considered an unassisted commencement earlier encountering FBS, and whose daughter, Ilex, was stillborn successful January 2021 pursuing a 115-hour labor, and Amalia Hernandez, who astir bled to decease successful March 2024 aft refusing to telephone an ambulance, believing her post-partum bleeding would resoluteness itself astatine home. The aforesaid year, Haley Bordeaux went unsighted and suffered respective strokes pursuing a four-day labour successful which she was successful interaction pinch Saldaya, successful telephone calls and matter messages via a friend. When Saldaya was later informed that doctors had concluded Bordeaux’s impermanent imagination nonaccomplishment was owed to terrible pre-eclampsia, she replied: “She doesn’t person terrible pre e[clampsia], that’s truthful wholly retarded.”

We identified a further 30 cases, almost each late-term stillbirths aliases neonatal deaths, successful which mothers look to person been influenced by FBS, according to interviews pinch reporters, posts connected Lighthouse aliases societal media, aliases appearances connected FBS aliases different podcasts. Most of nan cases of harm subordinate to mothers successful nan US and Canada, but they besides included births successful Switzerland, France, South Africa, Thailand, India, Australia, nan UK and Israel.

“There’s this cycle,” says 1 ex-Lighthouse member, whose babe was stillborn successful 2024. “Children die. It’s known successful nan organization for a time, past caller members travel into nan Lighthouse, and they’re forgotten. It’s for illustration nan erasure of our children.”


In December 2024, a frantic-looking Norris-Clark appeared by video telephone from a edifice room. She announced to nan students successful nan Matribirth Midwifery Institute that she was an “international fugitive”, aft a freebirth she’d attended successful Nicaragua had gone wrong. After nan mother was incapable to commencement her placenta, she began to bleed heavily, earlier having a seizure. Paramedics were called. Afterwards, “there was swearing and screaming and group threatening me”, Norris-Clark said. She concisely fled nan country, saying she would nary longer beryllium attending births, because she did not want to spell to jail. When she’d launched nan flagship MMI programme pinch Saldaya successful September 2024, Norris-Clark told her students she was “fulfilling 1 of nan cardinal purposes of my life, by school midwifery”. Now, 3 months later, this U-turn.

One of Norris-Clark’s MMI students was a 23-year-old pregnant first-time mother from Australia. She was having a chaotic pregnancy, pinch nary prenatal care. On 5 March 2025, she posted successful nan Lighthouse to opportunity she’d been successful labour for 5 days and was “exhausted and hitting a wall of confusion”. Saldaya responded: “Sounds truthful normal and truthful hard. Baby is coming. You tin do it.”

On time eight, nan mother posted “still going”; connected time nine, “belly is taking connected a unusual style arsenic I contract, benignant of for illustration 2 bulges”. She was describing a Bandl’s ring, a motion of obstructed labor, an emergency successful each aesculapian settings. But cipher told her to spell to nan hospital.

The mother subsequently posted a video of her son. He is grunting and struggling to breathe, his thorax retracting effortfully. “Hey y’all,” nan mother wrote, “just wondering if this sounds normal for a sleeping newborn?” Members expressed concern, but still nary 1 told her to telephone emergency services immediately.

“With a surgery heart,” nan mother subsequently posted, “I want to stock that babe boy didn’t make it.”

It was this video of a dying babe that yet prompted a wide outpouring of daze and revulsion successful nan FBS community. Days later, connected 16 March 2025, a Reddit organization formed. r/FreebirthSocietyScam was group up to “help deprogram from nan mind control, culty ambiance and rigid dogma of FBS”.

On 27 March an MMI student posted wrong a backstage chat for chap students. “I would for illustration to know,” she wrote, “why it has not been addressed that a female successful this space, successful our existent cohort, mislaid her babe … nary 1 encouraged her to activity aesculapian attraction asap, moreover though it was intelligibly a aesculapian emergency.”

Saldaya deleted her post, earlier ejecting her from nan course. Over nan coming weeks, 13 students would leave, aliases beryllium kicked out, of MMI.

Saldaya and Norris-Clark appeared to person concerns astir nan ineligible consequences of what they were doing. In May FBS posted a disclaimer connected Instagram, claiming its contented was for “educational and informational” purposes and was not intended to diagnose, treat, cure, aliases forestall immoderate aesculapian information related to gestation aliases birth. “For aesculapian advice, consult your healthcare provider.” In a telephone pinch her remaining students aft nan Reddit organization formed, Saldaya admitted “[we] overplayed our hand, calling this a midwifery school”.

Screengrab made from a page from nan Free Birth Society website, showing laminitis Emilee Saldaya.
Emilee Saldaya connected nan redesigned Free Birth Society website. Photograph: freebirthsociety.com

FBS did not respond to requests for comment, however, successful caller months Saldaya and Norris-Clark person pivoted to describing themselves arsenic online educators, training “birth mentors”; MMI has been renamed nan MatriBirth Mentor Institute. There are signs that nan business duo whitethorn beryllium parting ways: Norris-Clark was precocious scrubbed from nan FBS website homepage, which has been redesigned to put Saldaya beforehand and center.

On Instagram, Norris-Clark has called critics of FBS “pathetic losers”, defending her business pinch Saldaya arsenic “the astir ethical benignant of business you tin run”.

In a connection connected her Instagram account, Saldaya rejected nan depiction of herself arsenic “some manipulative cult leader” and compared nan antagonistic publicity to “advertising” that “has brought maine a activity of caller followers”.

“Let maine beryllium clear: I don’t attraction if you freebirth,” she said. “I don’t promote strangers connected nan net to do thing astatine all. You are an adult. You’ve sewage immoderate large decisions to make. It’s important to cognize freebirth is an option; what action you take is up to you … I speak what is existent for me, from a life of devotion to knowing commencement and nan toxic powerfulness dynamics of nan business commencement system,” she added. “I guidelines righteously successful my values. In a world wherever mothers and babies are routinely abused successful birth, I will ever guidelines pinch my full bosom for women uncovering their ain way. And yes – turns retired galore of them for illustration to springiness commencement astatine home, for illustration I do.”

In a telephone pinch her students, Saldaya described nan Reddit organization arsenic “a small troll group”. On 8 August, successful her ninth period of a chaotic gestation pinch her 3rd child, she uploaded a podcast pinch Norris-Clark, discussing nan backlash. Their critics were “a bunch of very profoundly insecure, bitter, sad, lonely women”, Norris-Clark said. Saldaya laughed arsenic she compared them to nan food that eat dormant tegument during a pedicure. “Disgusting,” she shuddered.

A week aft nan podcast went out, Saldaya stopped posting individual updates connected societal media. Speculation mounted among ex-FBS members, who knew her babe was due, but Saldaya stayed silent. And then, connected 25 August, she posted an announcement.

“I precocious gave commencement to a beautiful baby, stillborn astatine 41 weeks of gestation. Our son, our baby, was not calved alive.”

There were 15 pregnant teachers and students successful nan first-ever MMI school. Saldaya’s nonaccomplishment brought nan number of full-term stillbirths aliases neonatal deaths successful this cohort to three, each successful a six-month period.

Last month, Norris-Clark flew to sojourn Saldaya successful North Carolina. Afterwards, she took portion successful a commencement trauma debrief pinch a mother who had mislaid her child. The taxable of Saldaya’s caller nonaccomplishment came up. “She’s integrating this acquisition beautifully,” Norris-Clark said, adding, “She’s truthful grateful that she chose freebirth, particularly for her son.”

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