Indonesia Launches Saatnya Liburan #diindonesiaaja Campaign Boosts Domestic Travel Growth With Discounts, Local Destinations, And Economic Recovery Support

Published on October 25, 2025

In a self-initiated effort to boost home tourism, peculiarly for nan Christmas and New Year festivities, nan Indonesian Ministry of Tourism has introduced nan “Saatnya Liburan #DiIndonesiaAja” campaign. The run is intended to beforehand section recreation by providing typical recreation packages astatine discounted prices, making tourism destinations much accessible, and supporting nan economical betterment of nan state aft nan pandemic. This nationalist programme is included successful Indonesia’s wide strategy for achieving a extremity of 1.08 cardinal home tourer trips by nan twelvemonth 2025, pinch nan authorities looking to induce much Indonesians to recreation wrong their ain federation during nan vacation season.

The Strategic Vision Behind “Saatnya Liburan #DiIndonesiaAja” Campaign

Ni Made Ayu Marthini, nan Deputy for Marketing astatine nan Ministry of Tourism, announced nan motorboat of nan run connected October 23, 2025, successful Jakarta, outlining its domiciled successful achieving Indonesia’s home tourism goals. “The Saatnya Liburan #DiIndonesiaAja campaign is simply a strategical move to thief america scope nan target of 1.08 cardinal home tourer trips by **2025,” she explained. This run forms portion of a larger #DiIndonesiaAja movement, on pinch nan Proud to Travel successful Indonesia (BBWI) program, some of which purpose to promote Indonesians to observe and bask their country’s divers destinations.

The campaign’s timing is crucial, coming up of nan year-end vacation play erstwhile galore Indonesian families traditionally scheme vacations. The run seeks to boost home recreation not only for holidaymakers but besides to stimulate broader economical activity, peculiarly successful areas that trust heavy connected nan tourism sector.

Stimulating Travel pinch Discounts and Travel Packages

In collaboration pinch aggregate ministries, state-owned enterprises (SOEs), local tourism agencies, and private stakeholders, nan Ministry has rolled retired special recreation offers aimed astatine making home recreation much affordable and attractive. The offers see discounts connected recreation fares, accommodation, and tour packages, each promoted via nan Ministry’s charismatic social media channels.

The Ministry besides plans to actively promote Indonesia’s apical tourer spots, highlighting nan country’s rich | cultural heritage, culinary diversity, and earthy attractions, including beaches, national parks, and mountain resorts. This promotion will return spot crossed various integer platforms, targeting some millennials and families looking to scheme their vacation travel.

Special Travel Stimulus: Making Travel Affordable for All

To incentivize domestic travel, nan Ministry has introduced a assortment of stimulus measures designed to trim costs and summation nan accessibility of transportation. Some cardinal initiatives include:

• 30% discount connected train fares for 1.5 cardinal passengers walking from December 22, 2025, to January 10, 2026.
• 20% discount connected guidelines fares for Pelni oversea transport for 405,000 passengers walking betwixt December 17, 2025, and January 10, 2026.
• Reduced larboard work fees for ASDP ferry transport, benefiting 227,000 passengers and 491,000 vehicles during nan aforesaid period.
• Airfare discounts supported by government-covered Value Added Tax (VAT), fuel surcharge discounts, and lower aviation substance prices, resulting successful 12–14% reduction successful airfares.

These measures will thief make recreation much affordable for Indonesians readying to sojourn their favourite home destinations during nan highest vacation season. The authorities hopes these incentives will make accrued mobility and spending passim nan country, benefiting section businesses and nan tourism sector.

Boosting Local Tourism Through Increased Accessibility

One of nan awesome goals of nan run is to boost tourism successful underrepresented destinations crossed Indonesia, particularly successful smaller cities and rural areas that are often overshadowed by well-known hotspots for illustration Bali aliases Jakarta. By promoting section culture, traditions, and culinary experiences, nan run encourages Indonesians to research hidden gems successful Sumatra, Sulawesi, and different remote islands.

The expanded affordable recreation packages are designed to summation domestic tourism spending successful regional economies, providing captious support to local businesses, including hotels, restaurants, and tour operators. By incentivizing home travelers to research a wider scope of destinations, nan Ministry intends to foster much balanced tourism crossed Indonesia, ensuring that nan economical benefits of recreation scope beyond nan country’s apical tourer hotspots.

Strengthening nan Role of Tourism successful Indonesia’s Economic Recovery

Indonesia’s tourism assemblage has been severely impacted by nan world COVID-19 pandemic, which resulted successful a crisp diminution successful international tourism. The Saatnya Liburan #DiIndonesiaAja run is an basal portion of Indonesia’s betterment strategy, arsenic it encourages local tourism to compensate for nan diminution successful world visitant numbers. The run is designed to drive economical activity, peculiarly successful tourism-dependent regions, and accelerate post-pandemic recovery by expanding tourist mobility and national spending.

The authorities anticipates that accrued holiday travel will boost section economies by creating much jobs successful tourism, hospitality, and service industries, and supporting small businesses that trust connected tourism-related revenue. Additionally, this influx of domestic travelers will promote finance successful tourism infrastructure and destination marketing, ensuring nan semipermanent sustainability and attractiveness of Indonesia arsenic a top recreation destination.

Partnerships pinch Tourism Businesses to Enhance nan Travel Experience

The Ministry has besides called connected tourism businesses, including hotels, airlines, train operators, and tour providers, to subordinate nan inaugural by offering their ain discounts and special deals for travelers. By partnering pinch nan government’s campaign, these businesses will play a important domiciled successful ensuring that holidaymakers bask a seamless and affordable recreation experience during nan vacation season.

Additionally, tourism businesses will use from accrued visibility and customer engagement done nan Ministry’s promotional channels, which will thief them pull much home tourists. These partnerships will not only use tour operators and transportation providers but besides promote cross-industry collaboration, which tin lead to much innovative tourism products and services tailored to Indonesian travelers.

Encouraging Responsible and Sustainable Tourism

The Saatnya Liburan #DiIndonesiaAja run besides aligns pinch Indonesia’s ongoing efforts to beforehand sustainable tourism practices. As nan authorities encourages domestic travel, it besides emphasizes nan value of responsible tourism, pinch a attraction connected minimizing environmental impact and preserving taste heritage. The Ministry has provided guidelines to tourism operators to guarantee they adopt eco-friendly practices, specified arsenic reducing waste, conserving resources, and respecting section traditions.

By emphasizing sustainable tourism, nan authorities intends to foster a tourism culture that balances economical maturation pinch environmental preservation, ensuring that future generations tin proceed to bask Indonesia’s earthy beauty and taste richness.

A Boost to Indonesia’s Tourism and Economy

Saatnya Liburan #DiIndonesiaAja provides nan thrilling anticipation for Indonesians to research nan rich | diverseness and civilization of their ain nation, while contributing to nan country’s economical rebirth. Using reduced recreation promos, strategical collaborations, and focused advertising, nan Ministry of Tourism intends to create much home tourism, beforehand section economies, and build semipermanent sustainable maturation for Indonesia’s tourism industry.

As nan vacation play nears, it is expected that nan run will boost precocious mobility and expenditure levels, which will use some visitors and entrepreneurs astir nan nation. By promoting responsible recreation and ecotourism, nan run ensures Indonesia’s position arsenic a starring destination for recreation among Indonesians and foreigners alike for nan years ahead.