India, Japan, Thailand, Indonesia: Secondary Destinations Shine This World Tourism Day, Unlocking New Tourism Opportunities

Published on September 26, 2025

On World Tourism Day, integer recreation level Agoda has turned nan spotlight connected secondary destinations successful Asia, pinch peculiar attraction connected India, Japan, Thailand, and Indonesia. These emerging locales are experiencing a important uptick successful searches, a displacement that not only brings caller opportunities for travelers but besides intends to unlock captious economical maturation for section communities.

Agoda’s Data Reveals Strong Growth successful Secondary Destinations

According to Agoda’s data, searches for accommodation successful secondary destinations person accrued by 15% much than accepted tourism hotspots. This maturation is particularly visible successful cardinal Asian markets for illustration India, Japan, Thailand, and Indonesia. With location tourism being actively promoted by nationalist tourism ministries, this inclination has nan imaginable to reshape nan tourism landscape.

Agoda’s Efforts to Promote Secondary Destinations successful Asia

For example, successful Japan, nan government’s ongoing push for location tourism is having a profound impact. The Ministry of Land, Infrastructure, Transport and Tourism is focusing efforts connected promoting Japan’s less-visited cities and areas. This displacement towards promoting location destinations aligns pinch nan country’s efforts to equilibrium tourism distribution, ensuring economical benefits are dispersed crossed nan full nation. In India, nan UDAN programme has been pivotal successful connecting secondary cities done affordable aerial travel, opening doors for home travelers to research less-frequented regions.

Thailand and Indonesia Tap into Secondary Destinations

Thailand’s tourism ministry is besides contributing to nan emergence of secondary destinations. By actively encouraging visitors to sojourn places for illustration Chiang Mai and Sukhothai, which person not traditionally received nan aforesaid attraction arsenic Bangkok, nan Thai authorities is diversifying nan country’s tourism offerings. Indonesia is pursuing suit pinch akin campaigns, targeting destinations specified arsenic Yogyakarta and Surabaya, which connection travelers unsocial taste experiences without nan crowds.

Agoda’s Role successful Supporting Digital Transition for Rural Areas

Agoda is astatine nan forefront of promoting these secondary destinations. The level is helping hotels and accommodations successful agrarian areas modulation to integer platforms, making it easier for travelers to observe them. Through its partnerships pinch Destination Management Organizations, Agoda ensures that these destinations are much visible to a world audience. This integer translator is an basal facet successful nan promotion of secondary cities, boosting tourism and driving section economical development.

Agoda CEO Highlights nan Benefits of Secondary Destinations

Omri Morgenshtern, nan CEO of Agoda, expressed his optimism astir nan increasing fame of these secondary destinations. He highlighted really this inclination presents a unsocial opportunity to bring prosperity to much communities. He emphasized that promoting less-visited regions helps to dispersed nan tourism dollar much widely, benefiting a broader spectrum of section economies.

World Tourism Day Sale to Boost Travel to Secondary Destinations

The World Tourism Day run by Agoda is group to substance this maturation moreover further. From September 24 to October 8, nan level is moving a typical waste offering up to 60% disconnected edifice bookings, on pinch exclusive flash income connected September 27 and October 6, wherever travelers tin entree up to 70% disconnected connected prime bookings. Agoda’s VIP members will besides summation early entree to deals from September 21 to 23. This promotion intends to make recreation to secondary destinations moreover much appealing to visitors seeking unsocial and affordable options.

Sustainable Growth of nan Tourism Industry Through Secondary Destinations

Tourism experts work together that promoting secondary destinations is basal for nan sustainable maturation of nan world tourism industry. By dispersing visitors much evenly crossed various regions, these destinations trim nan strain connected accepted tourer hotspots. Additionally, section communities guidelines to use from nan influx of visitors successful less-visited areas, creating caller economical opportunities.

The Future of Tourism is successful Secondary Destinations

In conclusion, nan emergence of secondary destinations marks a turning constituent successful nan tourism industry. Agoda’s efforts to boost these locations bespeak a broader world inclination toward much responsible and sustainable tourism. As travelers progressively activity retired caller and unsocial experiences, India, Japan, Thailand, and Indonesia are poised to use from this shift, contributing to a much balanced and prosperous world tourism landscape.

As Agoda continues to support nan maturation of secondary destinations, it opens caller doors for some travelers and section communities. This displacement encourages much group to research beyond nan accustomed hotspots, starring to richer recreation experiences and stronger, much divers economies successful nan regions that request it most.