In The Land Of Ice And Fire, Joe Thomas Invites You To Chase The Northern Lights – A Laugh-filled Adventure Awaits With The A.u.r.o.r.a.s Club

Published on October 29, 2025

By: Paramita Sarkar

Iceland has unveiled a playful caller run to observe nan awe-inspiring Northern Lights, pinch comedian Joe Thomas astatine nan forefront. Launched connected October 22, 2025, nan mockumentary movie highlights nan fictional “A.U.R.O.R.A.S.” club, a quirky group of passionate Northern Lights enthusiasts led by Thomas, that intends to amended travelers astir nan champion conditions for spotting nan aurora borealis successful Iceland. The film, which is disposable for streaming connected visiticeland.com/the-auroras, besides offers a chance to triumph a travel for 2 to Iceland this winter, making it a must-watch for recreation lovers.

What Is nan A.U.R.O.R.A.S Club?

The A.U.R.O.R.A.S (Alliance of Ultra Reliable Observers Ready for Aurora Spotting) is simply a humorous creation astatine nan bosom of nan campaign. Led by Nigel, portrayed by Joe Thomas, nan club’s sole intent is to thief visitors go “aurora ready.” The club’s members, including Nigel’s detail-obsessed co-founder Helga and Doug, an accidental personnel who joined aft missing retired connected a whale-watching tour, guideline fans successful their quest to spot nan Northern Lights. Their antics, arsenic they humorously bust myths for illustration “you can’t move nan Northern Lights disconnected pinch a switch” and “clouds are BAD,” make for an entertaining and lighthearted travel to Iceland’s stunning earthy beauty.

Where Can You Watch and Join nan A.U.R.O.R.A.S?

The movie tin beryllium viewed connected Visit Iceland’s dedicated website, wherever viewers tin besides return a nosy quiz to gain a spot successful nan exclusive A.U.R.O.R.A.S club. The run offers viewers an opportunity to go portion of nan “elite” nine by taking nan trial and receiving charismatic rank certification. This quirky return connected Iceland’s iconic aurora pursuit serves to blend joke pinch nan magic of nature, inviting travelers from crossed nan globe to subordinate successful connected nan fun.

Why Is Iceland nan Ultimate Destination for Northern Lights?

Iceland has agelong been a apical destination for those eager to witnesser nan Northern Lights, and for bully reason. Positioned straight beneath nan auroral oval, Iceland offers 1 of nan champion chances for travelers to spot nan lights successful each their glory. With its agelong wintertime nights, minimal ray pollution, and abundance of earthy beauty, Iceland sits astatine nan saccharine spot for aurora sightings. From September to April, nan state experiences up to 20 hours of acheronian successful midwinter, maximizing nan opportunities to drawback nan elusive phenomenon.

As nan world’s liking successful astrotourism surges, peculiarly pinch accrued star activity bringing nan Northern Lights person to nan UK and US, Iceland is poised to go an moreover much celebrated destination for wintertime travelers. In fact, location has been a 92% surge successful searches for Iceland among UK travelers compared to past year. With easy entree to divers landscapes, including glaciers, achromatic soil beaches, and geothermal spas, Iceland offers much than conscionable nan Northern Lights – it’s a afloat escapade experience.

When Is nan Best Time to See nan Northern Lights successful Iceland?

According to section master Sævar Helgi Bragason, Iceland’s position beneath nan auroral oval makes it an perfect spot to drawback nan Northern Lights. With acheronian skies, peculiarly betwixt September and April, Iceland offers aggregate viewing windows each night, moreover if little clouds appear. The extended hours of acheronian during nan wintertime months, pinch up to 20 hours of nighttime successful midwinter, further summation nan chances of spotting nan auroras.

The mockumentary’s comedic reside helps showcase nan superior activity that goes into preparing for an aurora sighting. As overmuch arsenic nan A.U.R.O.R.A.S nine whitethorn joke around, nan connection is clear: Iceland is 1 of nan champion places successful nan world to spot nan aurora borealis, and it has each nan correct conditions for nan cleanable wintertime getaway.

How Does This Campaign Fit Into Iceland’s Tourism Strategy?

Visit Iceland’s run is much than conscionable a trading gimmick—it reflects nan nation’s tone and down-to-earth charm. Oddný Arnarsdóttir, Head of Visit Iceland, highlighted that nan A.U.R.O.R.A.S run celebrates nan country’s stunning earthy beauty while injecting joke and warmth. Iceland has agelong been known for its unsocial landscapes and welcoming people, and nan playful mockumentary captures some these qualities.

With wintertime accelerated approaching, Iceland is positioning itself arsenic nan eventual destination for astrotourism, wherever travelers tin pursuit nan Northern Lights while besides enjoying nan country’s different wintertime activities. Whether you want to soak successful a geothermal spa, hike past glaciers, aliases research nan fields afloat of chaotic horses, Iceland offers thing for each traveler.

How to Win a Trip to Iceland This Winter

As portion of nan A.U.R.O.R.A.S campaign, Visit Iceland is besides offering a prize for fortunate fans—a travel for 2 to Iceland this winter. To enter, each you person to do is sojourn nan charismatic website, return nan quiz, and gain your A.U.R.O.R.A.S membership. This offers a unsocial chance for travelers to acquisition Iceland’s unthinkable wintertime activities while chasing nan Northern Lights.

Conclusion: A Unique Winter Adventure Awaits

The A.U.R.O.R.A.S run is simply a caller and breathtaking measurement to prosecute pinch Iceland’s wintertime tourism offerings. By combining nan awe of nan Northern Lights pinch nan charm and wit of Joe Thomas and his quirky team, Visit Iceland has created a run that not only entertains but besides educates travelers connected really to champion acquisition 1 of nan world’s astir bonzer earthy wonders. Whether you’re an aurora enthusiast aliases a first-time traveler, Iceland is nan spot to beryllium this winter.