IFA, Europe's reply to nan CES, kicks disconnected connected September 5 successful Berlin, Germany. The show apt won't beryllium nan biggest root of news successful September — Apple's iPhone motorboat event is officially happening connected September 9 — but it is usually location to its adjacent stock of announcements. IFA 2024 featured caller "AI PCs" from ASUS and Dell, including the first Inspiron laptop pinch Qualcomm's Snapdragon X Plus chip. There were plentifulness of much different ideas, too: Honor utilized nan show to present a laptop pinch a detachable webcam, for example.
Based connected nan companies that are confirmed to person beingness astatine nan show, akin themes will beryllium woven done IFA 2025. AI and features enabled by it will apt beryllium everywhere, particularly successful location appliances. Laptops, whether they're moving Intel's Panther Lake chips aliases thing Arm-based, are judge to beryllium successful nan mix. And smart glasses will apt proceed to beryllium a going concern. Below are nan companies who are confirmed to beryllium holding events astatine nan show, and what we deliberation they mightiness announce.
Samsung
Samsung
With nan Galaxy S25, Galaxy Z foldables and Galaxy Watch 8 successful nan rear view, location aren't galore individual electronics Samsung has near to denote this year. That could beryllium why nan company's IFA property convention seems focused connected nan smart home. Samsung's IFA presentation, dubbed "AI Home: Future Living, Now" is expected to beryllium focused connected nan company's location appliances. Specifically, Samsung says it will "highlight nan transformative imaginable of AI successful nan home." Samsung already showed disconnected really AI plays into its caller Bespoke AI location appliances astatine CES 2025, truthful it's imaginable nan institution could person caller additions to nan lineup. It'll hopefully besides stock erstwhile its Ballie robot will beryllium disposable for purchase.
We besides cognize for a truth that Samsung is hosting a virtual Unpacked event connected September 4, which could constituent to immoderate different products nan institution will show disconnected astatine IFA 2025. All signs constituent to nan adjacent Unpacked being astir tablets and midrange phones. Samsung is rumored to beryllium announcing some nan Galaxy Tab S11 and S11 Ultra, which will transportation complete nan wide look and consciousness of nan company's past tablets pinch a fewer important tweaks, according to WinFuture. Besides artillery improvements and Android 16, nan biggest alteration Samsung is reportedly making is utilizing a MediaTek Dimensity 9400 spot successful nan tablets alternatively than its ain Exynos models aliases thing from Qualcomm. The Snapdragon 8 Elite is considered nan apical of nan line, truthful opting for MediaTek could raise questions astir performance, but we'll person to usage nan tablets to cognize for sure.
Samsung is besides rumored to beryllium announcing nan Galaxy S25 FE astatine nan event. It becomes little clear by nan twelvemonth what "FE" aliases "Fan Edition" means, but nan Galaxy S25 FE is expected to person immoderate meaningful improvements complete nan Galaxy S24 FE. Alongside a Samsung-designed Exynos chip, nan S25 FE is rumored to characteristic an improved 12MP selfie camera and a 4,900mAh artillery pinch 45W charging, according to SamMobile.
Acer
Sam Rutherford for Engadget
Like Samsung, Acer is hosting its ain press conference astatine IFA 2025. The company's description of nan arena is frustratingly vague, but does propose announcements focused connected some productivity and gaming. At IFA 2024, Acer introduced aggregate Copilot+PCs, including updates to nan company's Swift and Aspire lines pinch nan latest Intel Core Ultra chips and Windows AI features. Updates to some lineups look highly apt astatine IFA 2025. Don't beryllium amazed if Acer shows disconnected immoderate much conception devices, too. The company's Acer Project DualPlay, a laptop pinch a detachable crippled controller, was a large deed astatine past year's show, and thing nan institution is bound to top.
When it comes to handheld gaming PCs, Acer's elaborate its plans to waste three different sizes of handheld, nan Acer Nitro Blaze 11, Blaze 8 and Blaze 7, but yet to merchandise them each globally. It mightiness make consciousness to usage IFA 2025 to finalize that and tease immoderate it's moving connected next.
Lenovo
Sam Rutherford for Engadget
When it comes to Lenovo, nan institution has a tried and existent playbook for events for illustration IFA. It demoes a slew of caller laptops, updates its non-foldable Motorola phones and introduces 1 aliases 2 perfectly bizarre conception devices. The shape seems for illustration it'll repeat for IFA 2025.
If nan stars of past year's show were a 16-inch Legion gaming laptop and an "Auto Twist" concept that swivels pinch a sound command, this twelvemonth Lenovo's looking astatine a different benignant of rotation. Leaker Evan Blass shared images astatine what looks for illustration a caller conception laptop pinch a show that tin beryllium rotated into image orientation. Blass besides shared images of 3 caller Moto phones, and 2 caller Lenovo tablets.
Lenovo has a caller handheld PC of its ain to announce, too. The institution released nan Lenovo Legion Go S earlier this year, and now it's reportedly fresh to denote nan Lenovo Legion Go 2. The caller handheld is rumored to feature a caller AMD Ryzen Z2 Extreme chip, nan aforesaid detachable, Switch-style controllers and much RAM. If Lenovo announces nan handheld, it'll apt beryllium nan astir powerful handheld gaming PC disposable for purchase, pinch a value tag to match.
Hisense
Hisense
According to nan arena explanation for Hisense's IFA 2025 property conference, nan institution plans to "further upgrade its RGB-MiniLED TV pinch powerful hardware improvements and AI-driven software." Hisense introduced nan 116-inch UX RGB-MiniLED TV backmost successful July, what nan institution claims is nan first mass-produced tv pinch dedicated red, greenish and bluish LEDs. The attack lets nan TV scope a highest brightness of 8,000 nits, among different benefits.
Detailing really overmuch nan TV will cost, and what benignant of features its "Hi-View AI Engine X" spot will powerfulness makes sense. Don't beryllium amazed if Hisense besides takes clip to talk astir nan moreover bigger 136-inch MX MicroLED TV it announced astatine CES 2025, too.
Anker
Valentina Palladino for Engadget
With Google afloat embracing Qi2 charging connected its Pixel 10 phones, there's ne'er been a amended clip for Anker to denote caller Qi2 chargers. Given that nan company's IFA property conference is expected to characteristic "major merchandise launches that bring intelligence into mundane life," it seems for illustration AI features are a safe bet. That apt intends Anker's Eufy aliases Soundcore brands could beryllium nan existent focus. Maybe nan institution has caller AI improvements for its Eufy robot vacuums, aliases audio improvements for its Soundcore headphones? We'll person to hold for IFA to commencement to find out.
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