Identifee, Built By Wells Fargo Alumni, Unifies Productivity Tech For Bankers Into A Single Platform — Catch It At Techcrunch Disrupt 2025

Vram Ismaliyan spent astir 14 years astatine Wells Fargo, trading costs infrastructure strategies to Fortune 500 companies.  Despite being a apical performer successful nan payments division, he felt perpetually bogged down by nan bank’s antiquated technology.

“I spent astatine slightest 5 to 10 hours preparing for customer meetings,” he told TechCrunch. “I had to activity done 10 aliases 15 different systems to stitchery information, make consciousness of it, and past put it into a PowerPoint.”

Like his colleague, Kevin Miyamoto besides struggled pinch Wells Fargo’s tech. Despite managing $900 cardinal successful yearly customer payments, he managed his full portfolio of accounts pinch Excel spreadsheets alternatively of a due CRM.

Frustrated by nan inefficient tech devices astatine Wells Fargo, Ismaliyan and Miyamoto teamed up successful 2021 to build Identifee, a package level designed specifically for commercialized bankers pinch each nan capabilities they wished they had. The institution is simply a Top 20 finalist successful nan Startup Battlefield title astatine TechCrunch Disrupt 2025.

Because they had personally grappled pinch outdated tech astatine 1 of nan nation’s largest banks, Ismaliyan and Miyamoto recognized that nan tech inefficiencies are moreover much terrible astatine smaller financial institutions.

“If you want to propulsion immoderate accusation connected your customer, you mightiness person to log successful to 10 abstracted systems, download nan information that’s each different into Excel, to past commencement to do analysis,” Miyamoto said. “It takes forever.”

Identifee is designed to boost banker productivity by combining nan functionality of multiple, fragmented soul systems into a azygous platform.

The startup’s level is built connected respective modular systems that clients tin acquisition individually aliases arsenic a complete suite. These systems see a CRM, a business intelligence instrumentality for search customer data, and a income enablement module for generating reports and presentations.

“If you’re a organization bank, you could do what Identifee does, but you’d person to get Salesforce, Seismic, Power BI, and Tableau,” Miyamoto said. “Or you could usage our tool, which has each those things, but successful 1 easy platform.”

Some of Identifee’s modules are besides powered by AI. For instance, nan startup’s AI supplier tin thief capable retired petition for proposals (RFPs) forms successful accordance pinch each bank’s compliance and consequence policies.

Ismaliyan and Miyamoto declare Identifee is nan only level built specifically for commercial banks and credit unions, a mixed U.S. marketplace conception estimated to transcend 8,800 institutions.

Identifee has already won nan spot of nan banking sector, signing up complete 170 clients, including awesome names for illustration Silicon Valley Bank, First Fidelity Bank, and Comerica.

The institution has raised astir $5 cardinal successful seed backing from investors including Ocean Azul Partners, 10X Capital, and Gaingels.

When asked why different startups aren’t tackling commercialized banking tech inefficiencies, Miyamoto responded: “There are tons of group acquainted pinch [this problem], but those group don’t commencement companies for illustration Vram and I did.”

If you want to study much astir Identifee from nan institution itself — while besides checking retired dozens of others, proceeding their pitches, and listening to impermanent speakers connected 4 different stages — subordinate america astatine Disrupt, October 27 to 29 successful San Francisco. Learn much here.