Iceland Embraces Humor And Adventure In A New Campaign That Turns The Northern Lights Into A Fun-filled Journey For All Travelers

Published on October 23, 2025

Iceland has go 1 of nan world’s astir sought-after destinations, pinch tourism reaching caller heights successful caller years. The country’s allure has only grown since nan pandemic, pinch 2023 forecasts suggesting that tourism successful Iceland would transcend nan grounds numbers seen earlier nan world wellness crisis. As we move into 2025, liking successful Iceland is still skyrocketing, pinch searches for holidays to nan land up by 92% compared to nan erstwhile year, according to Visit Iceland. The bluish federation has genuinely entered a caller era arsenic a top-tier recreation destination.

A awesome facet down Iceland’s tourism roar is nan world fascination pinch nan Northern Lights, 1 of nature’s astir mesmerizing phenomena. The marketplace for Northern Lights tourism is expected to proceed expanding, pinch projections indicating nan manufacture will turn from $27.3 cardinal successful 2024 to astir $49 cardinal by 2030. In consequence to this increasing interest, Visit Iceland has rolled retired an breathtaking caller run that shines a ray connected this captivating earthy wonder, infusing it pinch joke and charm.

The run introduces a fictional nine called A.U.R.O.R.A.S., which stands for nan Alliance of Ultra Reliable Observers Ready for Aurora Spotting. The club, led by a comical and quirky character, serves arsenic nan centerpiece of a mockumentary-style movie designed to guideline imaginable travelers done nan process of becoming “aurora-ready.” With playful humor, nan movie debunks communal myths surrounding nan Northern Lights—like nan misconception that they tin beryllium “switched off”—while besides offering practical, tongue-in-cheek tips for spotting nan aurora borealis successful nan wild.

Filmed crossed Iceland’s stunning wintertime landscapes, nan run showcases nan island’s earthy beauty successful each its glory. From picturesque waterfalls and majestic horses to serene boats floating complete stiff waters, nan visuals connection a magical preview of what awaits visitors. The movie celebrates nan Northern Lights not conscionable for their beauty, but besides for nan consciousness of wonderment and excitement they elicit. This run goes beyond simply highlighting Iceland’s scenery; it besides embodies nan country’s unsocial spirit—playful, approachable, and warm.

Directed by an Icelandic-born filmmaker based successful nan UK, nan mockumentary-style video offers a fresh, quirky position connected nan Northern Lights. Available to watch connected some YouTube and nan Visit Iceland website, nan run is easy accessible to a world assemblage and provides an entertaining measurement to study much astir nan island’s astir iconic earthy phenomenon.

In summation to nan film, Visit Iceland has added a fun, interactive constituent to nan run pinch nan motorboat of an “aurora readiness” quiz. Available connected nan Visit Iceland website, nan quiz invites imaginable travelers to trial their knowledge of nan Northern Lights for a chance to triumph a travel for 2 to Iceland. But beware: this quiz isn’t for nan faint of heart. It challenges moreover nan astir ardent aurora enthusiasts pinch tricky questions designed to trial your knowing of nan phenomenon. One peculiarly tricky mobility asks:

“The aurora borealis is?”

• In nan ocean
• In nan sky
• Inside america all

Though nan quiz whitethorn not beryllium easy, Visit Iceland encourages participants to return nan plunge, reminding them that patience, dedication, and nan correct cogwheel (such arsenic thermal underwear) are each basal to go a existent aurora expert. Those who complete nan quiz will not only summation bragging authorities but whitethorn besides unafraid a chance to witnesser nan Northern Lights firsthand during a travel to Iceland.

Moreover, for those genuinely dedicated to nan creation of aurora hunting, Visit Iceland offers nan opportunity to go an charismatic A.U.R.O.R.A.S. member. This tongue-in-cheek certification offers a nosy measurement for travelers to clasp their domiciled arsenic Northern Lights enthusiasts, adding different furniture of enjoyment to their Icelandic adventure.

Whether you’re readying a sojourn to pursuit nan aurora aliases simply want to research Iceland’s bonzer landscapes and culture, this run offers a lighthearted and engaging preamble to everything nan state has to offer. From nan playful movie to nan aurora readiness quiz, Visit Iceland’s caller run invites travelers to dive into nan magic of nan Northern Lights pinch a consciousness of joke and adventure. Don’t miss retired connected nan chance to acquisition Iceland’s unsocial blend of earthy beauty and fun-loving charm.