Hue’s Cu Lac – Ngu My Thanh Mural Road Transforms Fishing Village Into A New Green Tourism Hub Promoting The Art And Plastic-free Living In Vietnam

Published on October 22, 2025

In cardinal Vietnam’s Hue, successful nan halfway of Ngu My Thanh village, a serene sportfishing colony has go a surviving creation assemblage and icon of sustainable tourism. The precocious opened Cu Lac – Ngu My Thanh mural roadworthy is not only an creation destination but besides a large connection connected minimizing integrative discarded and biology friends travel. The task has quickly emerged arsenic a cornerstone of Hue’s tourism renewal, merging organization pride, biology sensitivity, and creator expression.

A Community’s Journey Toward Sustainable Tourism

The mural roadworthy is portion of nan “Hue – A Plastic Smart City successful Central Vietnam” initiative, funded by nan World Wide Fund for Nature (WWF) successful Norway done WWF-Vietnam. Designed and painted by young artists, local volunteers, and villagers, nan murals bring to life nan regular hit of nan Tam Giang Lagoon fishermen—their boats, markets, and traditions—while delivering powerful messages astir environmental protection, plastic reduction, and sustainable lifestyles.

During nan launch ceremonial connected October 21, task head Hoang Ngoc Tuong Van emphasized that nan inaugural embodies a shared work betwixt residents, authorities, and tourists to protect nan environment. “This roadworthy stands arsenic a span betwixt art, tourism, and sustainability,” she said, noting that it will beryllium preserved and maintained by nan organization arsenic portion of Ngu My Thanh’s identity.

For visitors, stepping on nan mural roadworthy is simply a travel done colour and conscience—a ocular reminder that each enactment of biology attraction contributes to nan protection of Hue’s cultural landscapes and eco-tourism future.

Turning a Fishing Village into a Tourism Landmark

The Ngu My Thanh – Con Toc integrative simplification tourism site, launched successful early 2025, has quickly go a exemplary for community-led eco-tourism. Eight section tourism businesses person committed to minimizing integrative waste successful their regular operations. With support from WWF and section authorities, these businesses received glass h2o bottles, water filtration systems, eco-signage, and waste-sorting bins to create a modular for sustainable hospitality.

For travelers, this intends that visiting Ngu My Thanh is not conscionable astir sightseeing—it’s astir participating successful responsible tourism. Guests tin subordinate eco-friendly boat tours crossed nan Tam Giang Lagoon, bask traditional seafood meals served without plastic, and prosecute pinch section families who stock stories of their sportfishing practice and sustainable practices.

The village’s translator is breathing caller life into nan section system while preserving its earthy environment—a cleanable illustration of how tourism tin empower communities alternatively than disrupt them.

Murals arsenic an Artistic Attraction and Tourism Magnet

The 10 murals on Cu Lac – Ngu My Thanh roadworthy person turned what was erstwhile an mean way into a destination successful itself. The paintings picture life on nan lagoon—fishermen casting nets, mangrove forests swaying successful nan wind, and children playing by nan water’s edge. They besides transportation clear messages: Reduce plastic, protect marine life, and sphere Hue’s beauty for early generations.

For tourists, these murals service arsenic Instagram-worthy backdrops that link ocular creation pinch eco-activism. The inaugural is attracting some home and world travelers, peculiarly those who worth cultural immersion and sustainable recreation experiences.

This art-based tourism exemplary is helping Hue diversify its image—from a humanities royal metropolis known for its imperial monuments to a modern, environmentally conscious tourism hub. The mural roadworthy has already go portion of section eco-tour itineraries, encouraging travelers to walk much clip successful surrounding villages and research nan area’s cultural and ecological richness.

Eco-Education and Tourism Collaboration

The task besides showcases a beardown business betwixt education and tourism. The Hue Tourism College has collaborated pinch local recreation agencies to create eco-tours themed astir plastic reduction and sustainability. These tours return visitors on nan mural road, present them to plastic-free hospitality initiatives, and connection interactive activities specified arsenic recycling workshops and upcycling sessions led by section artisans.

Such collaborations are redefining Hue’s tourism scenery by merging learning experiences pinch travel experiences. Tourists aren’t conscionable passive visitors—they go progressive participants successful nan city’s greenish transformation.

For young locals, these initiatives supply valuable training successful eco-tourism management, customer engagement, and environmental education, helping them build early careers that align pinch Hue’s committedness to sustainability.

Linking Art, Environment, and nan Tourism Economy

The Cu Lac – Ngu My Thanh mural road has proven that creation and tourism tin thrust meaningful biology change. By transforming nationalist spaces into storytelling canvases, nan task promotes eco-conscious behavior while generating economical benefits for nan community.

Visitors drawn by nan murals besides research adjacent attractions specified arsenic nan Tam Giang Lagoon, An Bang sportfishing village, and Thanh Toan Bridge, contributing to nan broader tourism system of Thua Thien-Hue Province. Restaurants, homestays, and circuit operators astir Ngu My Thanh person reported rising liking from eco-tourism agencies and responsible recreation groups, positioning nan area arsenic a leading exemplary for sustainable agrarian tourism.

As Hue continues to grow its greenish initiatives, projects for illustration this reenforce nan city’s image arsenic Vietnam’s “green tourism capital.” From nan mural roadworthy to plastic-free hotels and practice protection projects, Hue is building a blueprint for balancing economic growth, cultural preservation, and environmental sustainability.

A New Chapter for Sustainable Travel successful Vietnam

The occurrence of Ngu My Thanh’s mural roadworthy mirrors a wider activity crossed Vietnam, wherever community-based tourism and eco-art initiatives are reshaping nan visitant experience. As world travelers progressively activity destinations pinch authentic and ethical tourism models, Hue’s innovative attack is attracting world recognition.

The operation of local creativity, grassroots collaboration, and global support from WWF sets a precedent for really mini villages tin make a large effect successful nan world tourism landscape. The task is not only a triumph of biology consciousness but besides a reflection of really tourism tin service arsenic a unit for social alteration and biology preservation.

Art Inspires Action, Tourism Drives Transformation

Cu Lac – Ngu My Thanh mural roadworthy is simply a surviving testament to really art, tourism, and organization engagement tin travel together for 1 cause: redeeming nan planet. A humble opening that aimed to thief destruct integrative discarded has turned into a tourism draw, uniting travelers, artists, and section residents alike to collaborate and build a sustainable future.

Each mural is simply a story—of fishermen who make their surviving by nan ocean, of young artists who envision a cleaner world, and of travelers who time off nary footprints, but inspiration. As Hue continues to lead Vietnam into eco-tourism, nan mural roadworthy is simply a colorful reminder that sustainable recreation isn’t needfully astir wherever we travel—it’s astir really we travel, and what we time off down on nan way.