How Tourism Australia Is Shaping 2025 Travel Trends: ‘come And Say G’day’

Monday, August 4, 2025

Australia Tourism is preparing for nan adjacent shape of nan ‘Come and Say G’Day’ world campaign. This is nan 2nd loop of nan run and will attraction connected inviting much overseas travelers to nan onshore down under. Familiar characters for illustration Ruby nan Kangaroo will beryllium utilized successful summation to celebrities applicable to nan target markets. This run seeks to beforehand Australia arsenic a must sojourn world destination for travelers of each types and each ages, featuring a assortment of services that align pinch their preferences.

A Unique Approach to Global Promotion

Tourism Australia’s latest effort takes a measurement further successful its trading strategy by introducing internationally recognized personalities, each bringing their ain unsocial entreaty to 5 awesome markets: nan United States, United Kingdom, China, India, and Japan. This run focuses connected tailoring nan connection for section audiences by incorporating personalities who resonate pinch them, including:

• Robert Irwin (USA) – Australian wildlife conservationist and TV personality
• Nigella Lawson (UK) – Renowned nutrient writer and tv chef
• Yosh Yu (China) – Popular actor
• Sara Tendulkar (India) – Entrepreneur and philanthropist
• Abareru-kun (Japan) – Media characteristic and comedian

Alongside these celebrated figures, nan beloved Ruby nan Kangaroo remains astatine nan bosom of nan campaign, symbolizing Australia’s laid-back charm and earthy beauty. With this innovative blend of section stars and iconic Australian imagery, nan run seeks to create a heavy affectional relationship pinch travelers crossed nan globe.

Record-Breaking Tourism Numbers Fuel New Push

Tourism Australia’s latest push comes connected nan heels of awesome maturation successful nan tourism sector. In nan 12 months starring to March 2025, world visitant expenditure deed a record-breaking $52.6 billion. Furthermore, projections propose that world arrivals could scope 10 cardinal by 2026, marking a important milestone for nan Australian tourism industry. The run is portion of a broader strategy to guarantee Australia remains a apical prime for visitors successful an progressively competitory world market.

A Successful Campaign and Continued Growth

The first section of nan ‘Come and Say G’Day’ run has already shown affirmative results. In cardinal markets for illustration nan US, UK, and China, nan run led to a 10% summation successful vacation consideration. Flight searches besides surged by 22%, reflecting increasing liking successful Australia arsenic a vacation destination. These outcomes are a testament to nan effectiveness of nan run successful raising consciousness and inspiring imaginable travelers to scheme their trips to Australia.

Tourism Australia Managing Director, Phillipa Harrison, emphasized nan value of nan run successful keeping Australia astatine nan forefront of world travelers’ minds. ‘With title for nan world tourism dollar greater than ever before, this caller shape of ‘Come and Say G’Day’ will guarantee Australia continues to guidelines retired arsenic a premier vacation destination,’she said.

A Custom-Tailored Approach for Each Market

What makes this run peculiarly breathtaking is its market-specific focus. Tourism Australia is leveraging nan powerfulness of section talent to create bespoke experiences that resonate pinch target audiences successful each of nan cardinal countries. By featuring personalities acquainted to section audiences, nan run builds a consciousness of authenticity and relatability that is cardinal to attracting imaginable visitors.

Each marketplace will witnesser tailored campaigns that item different aspects of Australia’s divers tourism offerings. For instance, successful nan UK, nan run will attraction connected nan country’s culinary delights, pinch Nigella Lawson inviting travelers to acquisition Australia’s exceptional nutrient and portion scene. In China, Yosh Yu’s engagement will stress nan country’s taste experiences, while successful India, Sara Tendulkar will radiance a ray connected Australia’s unsocial blend of escapade and relaxation.

Tourism Australia’s Long-Term Vision

The agelong word imagination down nan ‘Come and Say G’Day’ run is clear: to guarantee sustainable maturation successful nan tourism industry, peculiarly arsenic Australia strives to scope its extremity of 10 cardinal world arrivals by 2026. The authorities is backing these efforts pinch important investment, pinch each dollar spent connected tourism promotion returning $14 successful economical benefits. This has helped prolong complete 700,000 jobs and 360,000 businesses, further cementing tourism arsenic 1 of Australia’s astir captious industries.

The run will rotation retired successful phases, opening successful China successful nan coming weeks, followed by India successful precocious August. The United States, United Kingdom, Japan, and Germany will spot their campaigns motorboat successful September, pinch South Korea rounding retired nan last shape successful November 2025.

What Travelers Can Expect from nan Campaign

For travelers readying to sojourn Australia pursuing nan motorboat of this campaign, location are a wealthiness of opportunities to research nan divers experiences nan state has to offer. Whether you’re drawn to nan scenic beauty of nan Great Barrier Reef, nan taste richness of Sydney, aliases nan laid-back charm of nan Australian outback, this run highlights thing for each type of traveler.

Here are a fewer tips for visitors considering an Australian holiday:

1. Plan Ahead: With record-breaking numbers expected, it’s wise to scheme your travel good successful beforehand to unafraid nan champion deals connected flights and accommodations.
2. Explore Local Culture: Don’t miss retired connected unsocial Australian experiences for illustration indigenous taste tours, coastal hikes, and world-renowned vino regions.
3. Embrace Wildlife: Engage pinch Australia’s unthinkable wildlife, from koalas and kangaroos to nan fascinating marine life successful nan Great Barrier Reef.
4. Tailored Itineraries: The caller run offers personalized recreation itineraries for each market, truthful travelers from nan US, UK, China, India, and Japan tin find activities that align pinch their interests.

Conclusion

Australia’s tourism run ‘Come and Say G’Day’ has single-handedly turned into 1 of nan astir effective advertizing initiatives to beforehand tourism successful Australia. The run moreover engages cardinal section personalities and tailors circumstantial greetings for each awesome target area that Australia hopes to entice. The run combines celebrated Australian visuals pinch section celebrities, which makes nan adjacent shape of nan run moreover much effective successful drafting visitors from each corners of nan globe.