How Lugu Lake And Inner Mongolia Became China’s Most Inspiring Travel Escapes After Iqiyi’s Blooming Journey

Published on November 1, 2025

Lugu Lake successful Yunnan and nan expansive aureate steppe of Inner Mongolia person travel into focus, particularly aft nan merchandise of The Blooming Journey Season 2 connected iQIYI. Lugu Lake is 1 of nan astir picturesque and culturally important lakes successful China. Lakes are a ineffable tract for nan Mosuo people. For centuries, Lugu Lake has been a awesome of nan serene coexistence of group and nature. On nan different hand, nan expansive grasslands and nan nomadic manner of Inner Mongolia person historically portrayed nan tone of bluish China. The reality bid has fixed a boost to tourism for some locations.

A Journey Beyond nan Screen

According to nan Ministry of Culture and Tourism successful China, home tourism for nan twelvemonth 2025 is anticipated to expand, on pinch capturing and deeper recreation motivation. iQIYI’s The Blooming Journey is simply a reflection of this wider ambition and nan fusion of authentic recreation pinch entertainment, which storytelling combines.

In opposition to task-oriented reality shows, this programme centers much connected exploration and affectional nuance. The 2nd play is group pinch 5 celebrated female celebrities and 2 younger ones to travel done China’s varied landscapes successful Inner Mongolia, Guizhou, Chongqing, Quanzhou, Hong Kong, and Macao. Each episode’s storyline deals pinch travel’s expertise to beforehand position and empathy done connection, creativity, and self-discovery.

Cultural tourism has go a linchpin successful nan description of nan country’s home tourism, according to authorities reports. Regionally focused tourism initiatives, specified arsenic Yunnan and its ethnological tourism, and Inner Mongolia pinch its eco-tours to nan grasslands, person besides contributed to nan economical maturation of nan country’s tourism industry. The regions featured successful nan programme align pinch nan increasing nationalist attraction connected tourism anchored successful culture, sustainability, and community.

An Incentive for Actual Travel

Local tourism authorities person observed The Blooming Journey’s affirmative effects. Yunnan tourism authorities declare that this year, during nan National Day holiday, nan number of visitors astatine Lugu Lake was importantly higher compared to nan erstwhile year. The serene “mother lake” is celebrated for its misty mornings, Mosuo culture, and eco-friendly improvement model. Show viewers person go willing successful nan reservoir and nan civilization and would for illustration to participate successful nan sunrise watching ceremonies, and study astir nan Mosuo matrilineal society. They aren’t conscionable looking to sightsee. They are looking to study and participate successful a taste experience.

Inner Mongolia is besides continuing to beryllium a apical home tourism destination wrong nan region. Officials successful complaint of compiling tourism statistic wrong nan region authorities that location is simply a sizeable summation successful visitors astatine nan region’s scenic areas. Visitors are enticed to nan region’s expansive and exotic terrain, including unfastened grasslands, godforsaken oases, and Mongolian taste elements. The Ministry of Tourism’s greenish recreation promotion encourages escapade and acquisition recreation pinch initiatives promoting grassland tourism, on pinch eco-friendly policies.

iQIYI’s Storytelling Legacy successful Tourism and Culture

The occurrence of The Blooming Journey illustrates really iQIYI promotes home recreation and stimulates section economies. The company’s original contented often sparks liking successful various recreation destinations wrong China. The company’s “seasonal IPs” — programs timed to awesome recreation seasons — are particularly successful successful integrating recreation information pinch cinematic storytelling.

According to authorities statistics, nan civilization of media depletion and appreciation of home recreation sparked by specified contented continues to assistance nan betterment of China’s tourism industry. As a result, contented platforms and online recreation communities are now viewed arsenic important players successful fostering section and location tourism. The Blooming Journey is peculiarly noted for its female-centric story, focusing connected women arsenic progressive explorers, leaders, and contemplatives of travel. This communicative is peculiarly resonant pinch younger Chinese women who position recreation arsenic a powerful intends of individual state and self-expression.

Destinations successful Focus

Lugu Lake, Yunnan Province: Lugu Lake is noted for its clear bluish waters and nan Mosou community. It offers eco-friendly lodging, on pinch guided, culturally-rich reservoir tours featuring section songs, dances, and crafts.

Inner Mongolia: This region is known for its expansive grasslands, soil dunes, and wide-open sky. It promotes greenish tourism and practice experiences that see nan Naadam show and nomadic homestays.
Guizhou and Chongqing: These southwestern spots, showcased successful aggregate episodes, connection breathtaking mountainous views and ethnically divers villages, alongside location culinary specialties.

Quanzhou, Hong Kong, and Macao: These cities item nan coastal taste speech of China and nan historical and modern confluence wrong its architecture, arts, and mundane life.

All these highlighted points, and galore others, springiness clues to nan still-forming and evolving self-identified tourism personality of China, 1 that recognizes and embraces authenticity and inclusivity.

The Remaining Travel Ecosystem

China’s Ministry of Culture and Tourism still recognizes sustainable tourism and taste practice preservation arsenic nan modern goals of development. Initiatives of The Blooming Journey are aimed astatine positioning home tourism successful nan quality of learning and connectivity of nan country. The programme brings attraction to lesser-known areas, stimulating nan deconcentration of nan tourism representation of China.

A Journey that Keeps Blooming

The still screening Season 2 of The Blooming Journey spreads its connection of tourism arsenic storytelling astir nan country. These stories build nan ideas of resilience, creativity, and, astir importantly, companionship. The astir meaningful journeys resonate pinch nan earthy and unexplored tone of travel, arsenic successful nan cases of Lugu Lake and Inner Mongolia.

To recreation successful China is an invitation, not conscionable to acquisition various locations, but to admit China’s various networks of lived realities and sequential adventures; to listen, and to spot China arsenic a vibrant, intricate, and multifaceted taste quilt.