How Jikayi Village Is Leading The Way In Sustainable Tourism With Its ‘green Gold’ Philosophy And Cultural Immersion Experiences

Published on October 25, 2025

Nestled successful nan serene mountains of Danba County, Garzê Prefecture, Sichuan Province, China, Jikayi Village has been officially recognized arsenic nan “World’s Best Tourist Village” by nan United Nations World Tourism Organization. Located connected nan breathtaking Qinghai-Xizang Plateau, this picturesque colony blends awe-inspiring earthy beauty pinch a rich | taste heritage, making it a premier destination for eco-tourism and taste exploration.

With its committedness to ecological preservation, sustainable development, and nan vibrant conservation of section traditions, Jikayi Village represents nan perfect exemplary for modern agrarian tourism. As nan world’s attraction progressively shifts toward sustainable tourism practices, Jikayi stands arsenic a beacon of success, demonstrating really a agrarian colony tin harmonize nature, culture, and improvement to create a world-class tourism experience. Offering visitors unparalleled views of nan earthy environment, ancient Tibetan architecture, and authentic taste encounters, Jikayi Village showcases nan profound contented of Eastern philosophy—specifically nan harmony betwixt humans and nature.

Jikayi Village: A Snapshot of Global Recognition

• Tourism designation: United Nations recognized arsenic “Best Tourism Village” connected October 17, 2025.
• Location: Danba County, Garzê Prefecture, Sichuan Province, China.
• Key attractions: Majestic upland views, stunning sea-of-clouds phenomena, sunrise vistas.
• Ecological tourism: Focused connected sustainable practices, including nan “Forest+” initiative.
• Cultural preservation: Home to Jiarong Tibetan and Dongnü cultures, pinch a committedness to preserving intangible taste heritages.
• Economic impact: Over 330,000 visitors, generating 364 cardinal RMB successful tourism gross successful 2025.

Ecological Empowerment and Sustainable Development successful Jikayi Village

Jikayi Village is simply a singular illustration of really tourism tin beryllium a powerful motor for ecological empowerment. Located wrong nan cardinal region of nan Moerduo Mountain Provincial Nature Reserve and adjacent nan world-renowned Habitat of nan Giant Panda, nan colony is positioned astatine nan intersection of earthy preservation and tourism. Here, nan section authorities has embraced an eco-tourism exemplary that places a precocious privilege connected conservation, fostering nan improvement of an world tourism destination that prioritizes nature’s well-being.

Turning Green into Gold

Jikayi’s astir unique accomplishment lies successful its improvement of nan “green economy.” The colony has embraced its earthy situation arsenic a root of wealth, coining nan building “green mountains and clear waters are arsenic valuable arsenic mountains of golden and silver.” In 2025, nan colony attracted complete 330,000 visitors from astir nan world, contributing a staggering 364 cardinal RMB successful tourism revenue. This surge successful visitation underscores nan increasing world appreciation for eco-friendly destinations.

As portion of its eco-conscious tourism model, nan colony has implemented acquisition tourism programs centered astir its unsocial earthy environment. The “Forest+” inaugural has played a pivotal domiciled successful highlighting nan area’s ecological worth while offering visitors enriching experiences that link them pinch nature. These activities person proven to beryllium a important draw, particularly fixed nan village’s proximity to immoderate of China’s astir pristine forests and uncommon wildlife habitats.

A Growing Tourism Phenomenon

The colony has succeeded successful expanding its tourism season, moving beyond nan accepted highest months of outpouring and summer. Through its innovative attack to year-round tourism—offering unsocial experiences specified arsenic outpouring flower-viewing, summertime cooling retreats, autumn beauty pageants, and wintertime sunbathing—the colony now attracts a dependable watercourse of visitors passim nan year. Winter tourism, successful particular, has seen a melodramatic rise, pinch nan proportionality of wintertime visitors expanding from 10% to 22% successful conscionable 3 years.

This has straight translated into higher occupancy rates for nan village’s Bed & Breakfasts, pinch wintertime occupancy remaining supra 30%. Local residents person benefitted from this growth, pinch complete 90% of households successful nan colony engaged successful tourism-related industries. This has led to a translator of nan section economy, wherever villagers person diversified into roles specified arsenic B&B owners, live-streaming influencers, and photographers, each while staying profoundly connected to their taste roots.

Cultural Heritage and Tourism: A Blend of Tradition and Innovation

One of nan cardinal reasons Jikayi Village stands retired arsenic a world tourism destination is its deep-rooted taste heritage. It serves arsenic 1 of nan astir important centers of nan Jiarong Tibetan and Dongnü cultures, some of which person contributed to nan region’s chopped taste landscape. Jikayi Village’s preservation of Tibetan tower-building craftsmanship, people singing traditions, and different intangible taste practices highlights nan village’s domiciled arsenic a surviving depository of Jiarong architecture.

Cultural Immersion and nan “A Day successful nan Life of nan Dongnü Queen” Experience

Jikayi Village is renowned for its unsocial taste programs that let visitors to acquisition accepted customs firsthand. One of nan standout initiatives is nan immersive acquisition “A Day successful nan Life of nan Dongnü Queen,” wherever visitors prosecute successful role-playing activities that halfway astir nan stories and legends of nan Dongnü culture. This innovative attack combines interactive storytelling pinch humanities traditions, offering a uncommon and engaging measurement for visitors to link pinch section heritage.

Additionally, nan colony offers an array of locally crafted goods, including achromatic pottery and Jiarong embroidery, that visitors tin study astir and purchase. These handcrafted products transportation nan authentic qualities of nan plateau’s civilization and person successfully entered home and world markets, adding different furniture of taste enrichment to nan tourism experience.

Ecotourism and Economic Benefits: Jikayi’s Role successful Sustainable Growth

Jikayi Village’s tourism exemplary emphasizes a heavy respect for nan earthy world, pinch initiatives designed to equilibrium economical maturation pinch ecological sustainability. The village’s committedness to this equilibrium is reflected successful its continued growth, some successful position of visitant numbers and nan economical prosperity of its residents.

Economic Impact and Revenue Generation

In 2025, nan village’s tourism assemblage generated 364 cardinal RMB, a clear denotation of nan affirmative effect tourism has had connected nan section economy. This gross supports not only nan livelihoods of nan residents but besides nan village’s ongoing ecological and taste preservation efforts. The occurrence of Jikayi Village illustrates really sustainable tourism practices tin create a virtuous cycle, wherever nan benefits of tourism straight provender backmost into nan conservation and enrichment of section resources and heritage.

Conclusion: Jikayi Village arsenic a Model for Sustainable Tourism

Jikayi Village stands arsenic a sparkling illustration of what is imaginable erstwhile tourism is approached done nan lens of sustainability, taste preservation, and ecological balance. Its innovative tourism programs, committedness to biology protection, and preservation of taste traditions person made it a world tourism leader. Jikayi’s emergence to fame arsenic nan “World’s Best Tourist Village” is simply a testament to nan village’s expertise to harmonize nan ancient contented of Eastern accuracy pinch modern tourism practices, ensuring that early generations tin acquisition nan breathtaking beauty and rich | civilization that specify this singular destination.

Key Takeaways:

• Sustainable development: Jikayi Village’s tourism exemplary balances economical maturation pinch biology conservation.
• Year-round tourism: The colony has successfully extended its tourism play pinch seasonal programs.
• Cultural preservation: The colony is committed to maintaining and promoting its section heritage.
• Economic success: Tourism has brought important revenue, benefiting section residents and nan colony arsenic a whole.

Jikayi Village’s nickname arsenic nan “World’s Best Tourist Village” is not only a reflection of its earthy beauty and taste extent but besides a nickname of its forward-thinking attack to tourism that prioritizes sustainability and ecological responsibility. As world liking successful responsible tourism grows, Jikayi is poised to stay a exemplary for villages and regions worldwide.