How I Started My Own Linkedin Newsletter - In 5 Easy Steps

5 hours ago

It's been almost precisely 2 years since I launched my play Advanced Geekery email newsletter connected Substack. Each week, I database my latest ZDNET articles, showcase immoderate caller videos I put out, sometimes spotlight projects I'm moving connected (and those of readers), and stock a fewer awesome YouTube videos and articles worthy reading.

The newsletter is simply a awesome measurement for those who for illustration my activity to support up pinch what I produce.

Recently, I've started getting requests for a newsletter connected LinkedIn from members who are overmuch much LinkedIn-centric. Ever since Twitter took its wacky dive disconnected nan credibility cliff, LinkedIn has been picking up nan slack successful position of master and work-related societal networking.

Also: LinkedIn is making it easier to understand nan afloat effect of your posts - here's how

As it turns out, starting a LinkedIn newsletter is some easy and free. You don't request a LinkedIn Premium account. LinkedIn will notify your web erstwhile you people nan first version of your newsletter, and it will besides induce caller followers to subscribe. Each rumor you put retired will beryllium shared to your feed. Plus, anyone who signs up arsenic a subscriber will get an email notification successful their inbox.

I went up and group up Advanced Geekery connected LinkedIn. The 2 editions (Substack and LinkedIn) are fundamentally identical. I now constitute and edit each rumor connected Substack, past selectively transcript and paste nan contented complete to a caller LinkedIn newsletter article.

The newsletter connected LinkedIn has a small little formatting power than nan 1 connected Substack, but it still looks beautiful good. I tin transcript nan matter (with included links) from nan Substack editor, but I person to adhd immoderate pictures to nan LinkedIn type manually. It seems to adhd astir 15 minutes to my workflow, which is simply a mini magnitude of effort to scope a different audience.

How to create a LinkedIn newsletter

In this article, I'll return you done nan step-by-step process I utilized to group up my LinkedIn newsletter. If you want to group 1 up for Substack, I documented that arsenic well.

It goes without saying (but look, present I americium saying it) that you request to log successful to your LinkedIn relationship earlier doing thing else. Once logged in, click Write Article successful nan Start a Post area.

It's weird that you person to click Write Article to create a newsletter, but that's nan measurement it works.

Once you're successful nan article editing interface, spell to nan Manage dropdown (indicated astatine 1), and past click Create Newsletter (indicated astatine 2).

Here, you'll participate each nan basal accusation astir your newsletter. Enter nan title of nan newsletter, prime a wave (I do excavation weekly), and past participate a description. You don't person overmuch abstraction for a description, only a small complete a 100 characters, truthful you mightiness want to hole that up of time.

You besides mightiness want to hole a newsletter logo. I usage my small 3D printer robot caput logo for each nan Advanced Geekery projects. Make nan logo 300x300 pixels and upload it to nan form.

Also: The fastest-growing jobs for caller grads and really to onshore one, according to LinkedIn

Once you click Done, you officially person a LinkedIn newsletter. The remainder is astir really to hole and nonstop retired an issue. Don't worry. Nothing will station aliases message retired until you show LinkedIn to nonstop it out, truthful return your clip preparing.

Now that you've created a newsletter, you tin put retired your first issue. Visitors to your floor plan page will spot a Newsletter button, which enables them to publication aliases subscribe to your newsletter.

Note nan X complete Create a Post. If you want to create a caller newsletter edition, that fastener is not what you want to click. That's good for a regular post, but it doesn't get you into nan newsletter editing interface.

There mightiness beryllium a amended way, but I've recovered that nan fastest measurement to get to nan newsletter editing interface is to click nan LinkedIn logo astatine nan apical of nan page, past click Newsletters successful nan broadside menu.

Screenshot by David Gewirtz/ZDNET

This will return you to your Newsletters screen, which shows your newsletters, arsenic good arsenic those you subscribe to.

While we're connected this screen, fto maine constituent retired a fewer cardinal items. Your newsletter will beryllium astatine nan apical (shown astatine 1). So far, aft 2 days, I person 91 subscribers. Clicking that will return you into different screen, wherever you'll statesman editing your first edition.

There's a three-dot paper astatine nan correct (shown astatine 3). Clicking it will springiness you a stock option, which is wherever you get a nexus if you want to stock your newsletter. Here's the nexus to mine.

Also: How to make LinkedIn activity for you: 3 things you must get right

Other newsletters you subscribe to will beryllium beneath that. Of peculiar statement is nan newsletter (at 3) by Larry Dignan, who brought maine into ZDNET and was ZDNET's editor successful main for a twelve years. Here's a nexus to his newsletter arsenic well.

Finally, statement nan X. If you click Create a Newsletter, you'll create a caller newsletter. Don't click it.

OK, let's move on. Once you click your newsletter's name, you'll beryllium taken to nan surface wherever you tin create a caller edition, which will beryllium your newsletter's existent mailing. As you tin see, correct aft I created nan newsletter, I didn't person immoderate subscribers.

Now, finally, you'll beryllium connected nan newsletter editing screen. The image that you upload will beryllium shown successful your feed. It should beryllium 1920x1080 pixels.

You tin usage a caller image for each issue, aliases an image that serves arsenic nan nameplate for your newsletter.

My attack is to trim and paste nan matter from my Substack edition. This is simply a reasonably elemental process, because nan rich | matter is preserved, on pinch nan links.

Pictures don't trim and paste from nan Substack. Also, erstwhile you paste successful a YouTube URL, it doesn't automatically grow to a bully thumbnail of nan video, arsenic it does successful Substack.

Also: Want a apical engineering occupation successful 2025? Here are nan skills you need, according to LinkedIn

Adding YouTube videos into nan LinkedIn newsletter is simply a spot clunky. LinkedIn does person an action to adhd an image aliases video, but you person to upload nan image aliases nan video for it to work. So what I did was upload my YouTube thumbnail and past see a nexus to nan YouTube video itself.

Just support moving your measurement done nan interface until your newsletter is done. You don't request to nonstop it retired correct away. I chose to hold until Monday morning. The measurement to debar contiguous sending is to debar pressing nan Next button. Instead, from nan Manage menu, take Drafts.

This will show you nan disposable drafts, which will astir apt beryllium nan newsletter you conscionable created. Go up and click Close, and your newsletter is each fresh to go, but not sent.

If you want to find your draught newsletter, click nan Write Article fastener astatine nan apical of your feed, past click Manage, and prime Drafts. This is nan aforesaid paper you utilized to create nan newsletter itself, isolated from you're selecting Drafts alternatively of Create Newsletter.

Also: LinkedIn's caller AI devices guideline you from occupation searching to nailing interviews - here's how

At this point, you'll spot a database of your drafts. Most likely, you'll person conscionable 1 -- nan newsletter you're astir to publish. Click nan three-dot icon, beryllium observant to debar nan prominently placed Delete option, and take Edit.

Here's what nan apical of my first LinkedIn rumor looked for illustration successful nan editor. I ever usage a title, and past a subhead, which is shown successful nan greenish box. You'll person nan opportunity to put a remark earlier nan newsletter nameplate, which is past followed by nan title. So, for me, I selected nan subhead (at 1) and past clicked Next (at 2).

I pasted that subhead into nan area that LinkedIn prompts pinch "Tell your web what this version of your newsletter is about…"

If you scroll down successful that posting model interface, you'll spot nan Schedule and Publish buttons.

I clicked nan small timepiece icon, which brought maine to nan schedule interface. Here, I selected Monday greeting astatine 6 AM PT, 9 AM ET, and clicked Next.

The posting interface changed to show nan scheduled clip of publication, arsenic good arsenic a Schedule fastener alternatively of a Publish button.

I pressed nan Schedule fastener and was presented pinch nan pursuing screen.

This confirmed nan newsletter rumor was fresh to go. Then I conscionable vanished my night, went to sleep, and a small aft I sewage up connected Monday morning, nan newsletter was automatically posted. In early weeks, it will besides beryllium sent to each who subscribe.

There you go. The process is simply a spot convoluted, but aft 1 clip through, it will beryllium easy enough. Each week, I'll people my play update to Substack subscribers and followers, and to LinkedIn subscribers and followers.

Also: Social media thumps TV arsenic apical American news root for first time, study finds

Good luck. Comment present aliases connected LinkedIn if you create a newsletter. I'd emotion to know.

What astir you? Have you considered starting a newsletter connected LinkedIn? If you already people 1 elsewhere, are you reasoning astir repurposing it for illustration I did? What features aliases limitations person you tally into connected LinkedIn versus different platforms for illustration Substack? Do you spot LinkedIn arsenic a viable semipermanent abstraction for your newsletter content? Let america cognize successful nan comments below.

You tin travel my day-to-day task updates connected societal media. Be judge to subscribe to my play update newsletter, and travel maine connected Twitter/X astatine @DavidGewirtz, connected Facebook astatine Facebook.com/DavidGewirtz, connected Instagram astatine Instagram.com/DavidGewirtz, connected Bluesky astatine @DavidGewirtz.com, and connected YouTube astatine YouTube.com/DavidGewirtzTV.

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