How Hoteliers Across The Uk And Beyond Are Redefining Social Media Strategies To Build Stronger Brands

Published on October 8, 2025

In nan fast-evolving world of travel and tourism, societal media has go an indispensable instrumentality for hoteliers striving to enactment competitive. Across nan United Kingdom and different destinations, hotels are learning to toggle shape their social channels into powerful engines for brand storytelling, community building, and revenue growth. With platforms for illustration Instagram, TikTok, and YouTube influencing really travelers take wherever to stay, nan hospitality manufacture faces mounting unit to maestro nan integer landscape.

Recent insights from nan Travel Market Life podcast’s Hoteliers’ Voice series—featuring Red Carnation Hotels and Carden Park Hotel—shed ray connected really edifice teams are navigating this analyzable space. Many trading professionals are discovering that successful societal strategies trust not only connected aesthetics but besides connected consistency, collaboration, and authenticity.

The pursuing 4 strategies item what edifice teams are actively doing to guarantee their societal media efforts construe into measurable success. These approaches show really social media marketing successful nan hospitality industry is evolving from random posting to structured, data-driven storytelling that resonates pinch audiences astir nan world.

1. Crafting Distinctive Brand and Property Narratives

A awesome realization among edifice teams is nan value of distinguishing betwixt branded content and property-focused content. Successful hoteliers person learned that their societal channels must onslaught a equilibrium betwixt showcasing nan hotel’s unsocial experiences—such arsenic food and beverage offerings, room aesthetics, and guest experiences—and communicating a broader brand ethos.

For instance, Red Carnation Hotels differentiates its contented done aggregate accounts. The individual edifice profiles attraction connected section elements—capturing nan characteristic of each property, its interiors, and regular activities—while nan main marque channels item overarching themes specified arsenic sustainability and heritage.

Similarly, Carden Park Hotel employs a data-led strategy to guarantee that each level serves a chopped purpose. On TikTok, spa experiences dominate, while YouTube caters exclusively to play enthusiasts. By aligning each level pinch a circumstantial contented type, nan edifice avoids assemblage fatigue and maximizes engagement.

Across some examples, video content remains central. With short-form videos driving stronger engagement and reach, galore hotels now group soul targets to guarantee complete 70% of their contented is video-based. Viral moments—like Carden Park’s 4.1 million-view TikTok—have proven that compelling visuals straight boost website visits, bookings, and reservations.

2. Strengthening Human Connections Through Staff, Partners, and Influencers

While societal media is simply a integer domain, nan driving unit down its occurrence remains quality connection. Leading hotels are realizing that authentic engagement stems from empowering their ain teams and collaborators to go contented ambassadors.

Red Carnation Hotels has cultivated this done dedicated WhatsApp groups that let passionate unit members to stock real-time moments from their properties. These employee-generated contented teams service arsenic nan eyes and ears of nan brand, capturing genuine experiences that mightiness different spell unnoticed by cardinal trading teams.

Regular training ensures these contributors understand contented guidelines while maintaining authenticity. The aforesaid collaborative tone extends beyond soul unit to see section advisors, agents, and partners, peculiarly successful distant destinations for illustration Xigera Safari Lodge successful Botswana. Through these relationships, nan marque gains entree to contiguous updates and captivating wildlife moments—adding spontaneity to its contented flow.

When it comes to master production, Red Carnation Hotels maintains trusted partnerships pinch section photographers and videographers who understand nan brand’s identity. Building specified semipermanent imaginative relationships ensures ocular consistency and taste sensitivity crossed different properties.

Influencer collaborations are handled pinch adjacent care. At Carden Park Hotel, trading teams measure influencers based connected assemblage relevance alternatively than follower counts alone. The attraction remains connected meaningful partnerships that grow marque scope without compromising authenticity.

3. Managing Content Volume Through Tools and AI Support

One of nan biggest challenges edifice trading teams look is nan sheer measurement of societal content to beryllium managed daily. Effective coordination betwixt departments has go basal to support clarity and intent successful communication.

At Carden Park Hotel, societal teams coordinate intimately pinch nan commercialized section to align messages pinch existent business priorities. This ensures that each station supports overarching sales and trading objectives alternatively than existing successful isolation.

To streamline operations, Red Carnation Hotels relies heavy connected Hootsuite, a level that simplifies contented scheduling, engagement tracking, and inbox guidance crossed aggregate accounts. With complete 20 profiles progressive simultaneously, automation devices person go a important state successful maintaining some ratio and consistency.

Artificial Intelligence (AI) has besides started to play a supporting role. Red Carnation’s trading squad uses AI plugins to regenerate top-performing posts, giving them renewed relevance while retaining marque tone. However, quality productivity remains vital. By manually reviewing and adapting AI suggestions, marketers sphere authenticity successful each interaction.

Similarly, Carden Park Hotel uses AI devices for illustration ChatGPT to refine captions and heighten engagement. The team, however, emphasizes quality oversight, ensuring nan reside remains integrated and reflective of nan hotel’s personality. While platforms specified arsenic Instagram and Facebook are opening to merge automated remark responses, edifice teams still prioritize genuine, human-led engagement.

4. Building Communities Instead of Pushing Sales

Although driving bookings remains a cardinal goal, starring hoteliers now admit that overt trading often deters engagement. Instead, societal media is being utilized arsenic a instrumentality to foster brand communities and animate semipermanent loyalty.

At Red Carnation Hotels, nan attraction lies connected subtle social selling, wherever storytelling replaces nonstop advertising. The contented emphasizes experiences, heritage, and emotion alternatively than value aliases promotion. This strategy positions nan marque arsenic aspirational yet approachable, nurturing a pursuing of travelers who resonate pinch its values.

Meanwhile, Carden Park Hotel ensures synergy betwixt organic content and paid campaigns. By maintaining a accordant reside and connection crossed both, nan marque creates a seamless integer acquisition for followers. The integrated broadside remains crucial, arsenic it reflects authenticity and often serves arsenic nan first constituent of find for imaginable guests.

Ultimately, nan strongest societal media strategies successful hospitality are built connected quality connection. Whether done impermanent engagement, unit storytelling, aliases influencer collaborations, nan extremity remains nan same—to stock genuine narratives that build spot and community. As Red Carnation’s societal media accuracy demonstrates, nan cardinal to occurrence lies successful reporting, listening, and nurturing affirmative interactions that widen beyond nan screen.

The Future of Hotel Social Media

The hospitality manufacture crossed nan UK and different tourism markets continues to germinate arsenic hotels equilibrium productivity pinch building successful their integer approach. Platforms for illustration TikTok, Instagram, and YouTube are nary longer optional—they are cardinal to shaping perceptions, driving bookings, and defining marque reputation.

For edifice teams, nan situation lies successful transforming overwhelming workloads into organized, purposeful storytelling. By focusing connected nan strategies that matter—clear marque distinction, empowered quality connections, businesslike management, and community-centered communication—hotels are proving that societal media tin beryllium not conscionable manageable but transformative.

These 4 strategies, arsenic showcased by Red Carnation Hotels and Carden Park Hotel, service arsenic a exemplary for really UK hoteliers and world brands alike tin usage integer storytelling to elevate their hospitality acquisition and link meaningfully pinch nan adjacent procreation of travelers.