In nan eyes of his admirers, Charlie Kirk roseate because he was consenting to situation norms and broaden nan scope of acceptable statement — particularly connected heated taste issues.
To his critics, Kirk’s rhetoric connected race, gender, sexuality and beyond was inflammatory, passed disconnected arsenic statement that was really toxic and dangerous.
Either way, his willingness to prosecute connected these issues was rocket substance for his ascent complete nan people of 13 years — and by nan extremity of his life, he was drafting monolithic crowds connected assemblage campuses for viral nationalist debates successful which friends and foes could reason pinch him connected immoderate number of contentious topics.
In immoderate ways, friends and critics said, Kirk helped create nan activity of nan caller media ecosystem. Willing to opportunity things that could galvanize and offend, Kirk reached an assemblage of millions crossed established media channels for illustration cablegram news and blimpish talk radio, arsenic good arsenic done caller platforms, including TikTok, YouTube, Twitter, Facebook. His outreach organization, Turning Point USA, grew successful conjunction, giving Kirk some a sizeable megaphone to item his imagination and an service of ft soldiers to execute connected it.
“What made Charlie unique, what made him guidelines retired from nan pack, what made him truthful profoundly awesome was that he was a five-tool player,” said Andy Surabian — a Republican operative adjacent to Kirk, Donald Trump Jr. and Vice President JD Vance — utilizing a shot word for an jock who excelled astatine each facet of nan sport.

The spread he’s leaving was possibly champion illustrated by nan truth that nary different than Vance filled in to big Kirk’s two-hour podcast Monday.
“He didn’t conscionable thatch group what to say,” Vance said Monday. “He didn’t conscionable thatch group that could really speak their mind. … He created a full societal web for an full procreation of young people.
The early of Kirk’s statement is still to beryllium wished — though his widow, Erika Kirk, and different Turning Point officials person vowed to proceed his life’s ngo and that of his group.
White House Chief of Staff Susie Wiles, speaking connected nan podcast pinch Vance Monday, suggested that location were very fewer group who would beryllium capable to switch Kirk.
“I deliberation that nan activity cannot beryllium — aliases he cannot beryllium replaced by immoderate 1 person,” she said. “He’s sewage to beryllium replaced by you [Vance], by Don Trump, by truthful galore others … that are bully communicators and tin beryllium taking arsenic good arsenic giving.”
Surabian said Kirk was not conscionable a skilled governmental organizer and “an A-level communicator” — personification who could statement “every azygous argumentation rumor you tin ever imagine,” but a tin fundraiser who “knew really to speak to donors [and] raise money from immoderate of nan biggest donors successful nan state astatine an highly young age.”
Mike Nellis, a Democratic strategist moving pinch immoderate imaginable 2028 contenders, said Kirk’s emergence resulted from his knowing of “the worth of spectacle and attraction successful a really savvy way,” adding that he now will “be a martyr to nan right” and “to nan group who judge successful nan things that Charlie Kirk espoused.”
“I fundamentally disagree pinch them, and will walk nan remainder of my life fighting group who prime up nan torch, but personification will prime up that torch,” Nellis said. “Whether aliases not they will beryllium arsenic effective arsenic Charlie Kirk astatine doing this, I don’t know.”
Kirk was only precocious retired of precocious schoolhouse erstwhile he founded Turning Point USA pinch blimpish activistic Bill Montgomery to turn blimpish power connected assemblage campuses. Initially a skeptic, Kirk yet rallied down Trump successful his first bid for nan presidency successful 2016 and soon built a adjacent narration pinch his eldest son, Donald Trump Jr.
Kirk’s emergence successful nan statement was accelerated astatine nan onset of this decade by a fistful of factors: President Joe Biden’s term, nan fallout of nan Covid pandemic, and a much expressly belief move from Kirk himself.
After earlier arguing that authorities should beryllium precocious done a “secular worldview,” Kirk began to much intimately clasp Christian nationalism, saying connected a 2022 section of his podcast that “there is nary separation of religion and state.” In 2021, he co-founded TPUSA Faith, a branch of his statement aimed astatine mobilizing blimpish Christians, an effort that was animated by religion closures early successful nan pandemic.
It was astatine this infinitesimal that Turning Point’s fundraising exploded and its ngo expanded. Suddenly, nan group that was aimed astatine activating conservatives connected assemblage campuses was getting progressive successful churches, building retired much wide-ranging elector outreach efforts and hosting ever increasing events.
Kirk’s podcast started to return off, too, which, according to nan Turning Point website, is listened to, watched aliases streamed by much than 1 cardinal group each day. (Millions much began following Kirk’s accounts aft his death.) Last year, nan elder vice president of Salem Media Group, Phil Boyce, called Kirk “the astir profitable big successful our network.”
“In my view, nan turning constituent for him is Joe Biden,” Nellis said, adding: “I deliberation Biden created an opening for Charlie Kirk to go, ‘Look astatine this strategy that’s producing this aged man who they based on wasn’t mentally tin astatine a time,’ erstwhile this procreation of young group are much isolated than immoderate different procreation successful nan history of mankind, some because of what happened during nan Covid pandemic, but besides because of what’s happening successful nine correct now, pinch these algorithmic changes, pinch group not having 3rd spaces to spell to.”
As his power grew, Kirk progressively put himself at nan halfway of progressively divisive issues. He was a starring promoter of Trump’s mendacious declare that nan 2020 predetermination was stolen and urged Arizona Republicans to nonstop clone electors to Washington, D.C., wherever his statement separately bused successful supporters to spell to a rally that preceded nan Jan. 6, 2021, Capitol riot. His group besides created watch lists of professors and school committee members successful an effort to archive and combat what it saw arsenic anti-conservative favoritism and left-wing activism successful education.
During a reside astatine a religion successful 2023, he said, “The 1 rumor I deliberation that is truthful against our senses, truthful against nan earthy law, and situation I say, a throbbing mediate digit to God, is nan transgender point happening successful America correct now,” and said connected his show past twelvemonth that “every gender-affirming session doctor” should look a “Nuremberg-style trial.” In his last days, he highlighted a video showing a Black man successful Charlotte brutally sidesplitting a Ukrainian migrant connected nationalist proscription and based on that Black-on-white crime was being ignored aliases underplayed.
He has separately called nan Rev. Martin Luther King Jr. an “awful” personification who “said 1 bully point he really didn’t believe.” He also said the U.S. “made a immense correction erstwhile we passed nan Civil Rights Act successful nan 1960s.” And when speaking astir plans for an Islamic organization successful Texas, Kirk said: "America has state of religion, of course, but we should beryllium frank — ample dedicated Islamic areas are a threat to America."
Jon Green, an section charismatic successful Iowa defied an bid from nan state’s Republican politician to alert flags connected nationalist buildings astatine half-staff, saying that while he condemns Kirk’s killing, he would not grant “a man who made it his life’s ngo to denigrate truthful galore of nan constituents I person sworn to protect, and who did truthful overmuch harm not only to nan marginalized, but besides to degrade nan cloth of our assemblage politic.”
Mehdi Hasan, nan progressive commentator and laminitis of Zeteo News, described Kirk’s sidesplitting arsenic “horrific” and “very sad.” He expressed a level of astonishment astatine a blimpish effort aimed astatine “whitewashing” Kirk’s views pursuing his assassination. His outlet published an extended list of Kirk’s comments connected Friday.
“This insistence that he did not opportunity thing bad, that location is nary logic to beryllium huffy astir what he said aliases did, that’s a problem. That’s called gaslighting,” he said, adding, “I’ve noticed this caller point where, if you quote Charlie Kirk — we did a ‘Charlie Kirk successful his ain words’ — [there is] this caller crazy level wherever quoting nan man who died is apparently an onslaught connected him.”
“If you look astatine each nan obits, you look astatine Fox, I support seeing images of him pinch Trump, him pinch his family, him connected stage,” Hasan said. “I don’t perceive immoderate clips. I don’t perceive him speaking. … Could it beryllium because each of those clips incorporate him saying racist, misogynistic, Islamophobic, anti-semitic, anti-black reactionary views?”
Kirk’s value wrong statement authorities grew excessively successful caller years. In 2024, Kirk helped lead an effort to oust then-Republican National Committee Chairwoman Ronna McDaniel. He was an early proponent of JD Vance’s 2021 Senate bid successful Ohio — moreover erstwhile others remained skeptical of nan author’s anti-Trump past — and helped link Vance pinch cardinal MAGA insiders who would shepherd his ascent. Kirk besides boosted Vance arsenic his prime to beryllium Trump’s moving mate.
“He exemplified a foundational kindness of our Republic: nan willingness to speak openly and statement ideas,” Vance said successful a tweet. “Charlie had an uncanny expertise to cognize erstwhile to push nan letter cover and erstwhile to beryllium much conventional. I’ve seen group onslaught him for years for being incorrect connected this aliases that rumor publicly, ne'er realizing that privately he was moving to broaden nan scope of acceptable debate.”
Kirk was besides connected nan beforehand lines of what became a captious portion of Trump’s strategy to return backmost nan White House successful 2024: outreach to young, antheral voters who were unfastened to Trump but much removed from nan governmental process.
“There is nary mobility that Charlie’s activity and his sound helped my begetter triumph nan presidency, Trump Jr. said successful a station connected X. “He changed nan guidance of this nation.”
Surabian said Kirk was truthful wide known because he built up a beingness earlier a number of different audiences, whether connected cablegram news, blimpish radio, X, Instagram aliases TikTok. He besides recalled Kirk years agone seeing nan imaginable to spell beyond being a blimpish student activistic focused connected assemblage campuses.
“Charlie would person either been nan adjacent Rush Limbaugh, aliases he would astir apt beryllium nan Republican statesmanlike nominee for president astatine immoderate point,” Surabian said.
But location has been skepticism, including connected nan right, astir nan effect Kirk and his group had connected GOP electoral success. Last year, Republicans who said pinch NBC News erstwhile Kirk was pushing for McDaniel’s ouster said his grassroots organizing efforts had small effect compared to those of different canvassing endeavors. And others took rumor pinch viral comments from his podcast, specified arsenic erstwhile he said that because of diverseness efforts, he was concerned that Black pilots were not qualified to alert airplanes.
Nellis pointed to Trump seeing immoderate erosion of support successful polling among younger voters, arguing that nan inroads among Gen Z voters that Kirk contributed to are not permanent.
“Donald Trump’s successful problem pinch young voters because young voters are successful a worse spot” economically, Nellis said, adding that Kirk’s effect connected Trump’s triumph past autumn is being overstated successful ray of his assassination.
“It doesn’t mean that it isn’t existent what he’s accomplished,” Nellis said, adding: “Did [Kirk] alteration nan full election? Or did Democrats do a bid of really stupid things?”
Consternation came from those adjacent to Trump excessively astatine times. In 2023, Kirk ruffled feathers by making what were seen arsenic overtures to Florida Gov. Ron DeSantis arsenic he was readying to situation Trump for nan nomination.
The narration betwixt Kirk and nan soul workings of Trump world remained strong, however, moreover arsenic he expressed concern successful caller months astir nan Justice Department announcing it would not merchandise further documents pertaining to nan precocious financier and convicted activity offender Jeffrey Epstein aliases aft he cautioned Trump against taking subject action in Iran.
Surabian, who came up successful blimpish authorities astatine nan aforesaid clip arsenic Kirk, said “he will ever beryllium remembered.”
“He is now a taste leader to a ample conception of this country,” Surabian said. “He is personification that I deliberation conservatives and group connected nan correct will publication astir and watch for nan adjacent 100 years.”

Allan Smith
Allan Smith is simply a governmental newsman for NBC News.
Henry J. Gomez
contributed
.