Hong Kong Welcomes Hainan’s Tropical Beauty Through New Tourism Campaign

Published on September 13, 2025

Hainan Free Trade Port has launched a sunny tourism boost successful Hong Kong to punctual everyone astir nan island’s prime of palm-lined coast, taste gems, and lively traditions. The run kicked disconnected connected September 7, 2025, to present some residents and world travellers to nan island’s must-see spots. Organized by nan Hainan Department of Tourism, Culture, Radio, TV, and Sports, nan programme covers everything, from Instagram-worthy beaches to mouth-watering Hainanese noodles, welcoming everyone to acquisition nan warm, welcoming group of Hainan.

The bid of five-day events includes a themed conference, a tourism photograph exhibition, an intangible taste practice exhibition, and a Li brocade manner show. These events not only purpose to boost consciousness of Hainan’s tourism offerings but besides build stronger ties betwixt Hainan and Hong Kong, positioning nan land arsenic a premier destination for world travellers.

Introducing Hainan’s Beauty and Culture to Hong Kong

The “All nan Sun, All nan Fun” convention marked nan motorboat of nan tourism promotion activities, drafting astir 100 attendees from recreation agencies, taste organisations, and tourism boards. This arena served arsenic a cleanable level for promoting Hainan’s lukewarm weather, pristine beaches, and extended tourism resources. Hainan’s business pinch Hong Kong, a world financial and taste hub, reflects nan imaginable for synergistic tourism collaboration, arsenic some regions tin complement each other’s offerings.

One of nan event’s main attractions was nan tourism photograph exhibition, featuring over 80 stunning photographs that beautifully showcased nan island’s top 10 tourism products, specified arsenic its ocean experiences, health tourism, and moreover aerospace activities. The accumulation inspired galore visitors, including Hong Kong section Huang Wenhua, who expressed a beardown desire to sojourn nan land aft seeing these captivating images.

In summation to nan ocular displays, nan arena besides highlighted Hainan’s intangible taste heritage—including accepted Li brocade clothing, which has been crafted for complete 3,000 years. This showcased nan island’s taste richness, merging history pinch modern fashion. Li brocade designs were a standout during nan event, providing a glimpse into nan region’s artisanal craftsmanship and taste narratives, overmuch to nan liking of visitors successful Hong Kong.

Cultural Performances and Fashion Highlight Hainan’s Heritage

The accumulation besides offered an immersive acquisition into Hainan’s taste cultures, featuring traditional performances, ethnic costumes, and local specialties. Visitors were treated to nan beauty of Li brocade clothing, known for its intricate patterns that show stories of nan Li people’s heritage. Tang Qiuchen, an executive astatine Hainan Li Brocade Culture Communication Co. Ltd., explained that nan patterns woven into Li brocade bespeak not conscionable art, but nan island’s history and culture.

The Li brocade manner show created a move nexus betwixt accepted practice and modern manner trends, offering a unsocial fusion of Hainan’s past and present. This arena sparked liking successful some taste enthusiasts and fashion-forward individuals, showing Hainan arsenic a destination wherever rich | taste experiences blend seamlessly pinch nan modern world.

Strengthening Hainan’s Tourism Global Presence

As portion of nan tourism promotion, nan Hainan Department of Tourism, Culture, Radio, TV, and Sports besides awarded Tourism International Promotion Ambassador certificates to six Hong Kong influencers, recognising their domiciled successful spreading consciousness of Hainan’s tourism offerings done societal media. This inaugural not only strengthens Hainan’s online beingness but besides taps into nan growing power of integer platforms to beforehand destinations to younger audiences.

Influencers for illustration Lin Lijun, 1 of nan recipients of nan recognition, expressed excitement astir sharing her individual experiences successful Hainan. Through her societal media channels, she plans to stock nan island’s warmth, gentle oversea breezes, and relaxed lifestyle, inviting her followers to observe nan tropical land for themselves. This ambassador inaugural is expected to heighten Hainan’s world visibility and pull much visitors seeking a serene getaway.

A Promising Future for Hainan’s Tourism

With Hainan’s expanding popularity arsenic a tropical destination, nan region is positioning itself to go a cardinal subordinate successful nan world tourism market. The tourism promotion activities held successful Hong Kong show a strategical attack to trading Hainan’s unsocial offerings to world audiences. By leveraging local culture, innovative fashion, and scenic beauty, Hainan is paving nan measurement for greater tourism success.

Looking ahead, Hainan is group to go an moreover much appealing destination for visitors seeking a blend of culture, nature, and relaxation. This promotional run is conscionable nan opening of what promises to beryllium an breathtaking caller section for Hainan Free Trade Port arsenic it embraces a much dynamic tourism model, engaging pinch global travellers and encouraging taste exchange.

Embracing nan Allure of Hainan

Hainan’s tourism promotion activities successful Hong Kong people an breathtaking milestone for nan island’s tourism sector. By showcasing its vibrant culture, stunning landscapes, and rich | heritage, Hainan is poised to seizure nan attraction of world travellers. As nan tourism manufacture continues to retrieve globally, Hainan’s blend of modern amenities, cultural depth, and tropical charm offers a compelling destination for each types of travellers seeking some escapade and relaxation.

Driven by strategical plans aimed astatine expanding its world footprint, Hainan Free Trade Port is steadily emerging arsenic a premier hub wherever travellers tin immerse themselves successful breathtaking earthy scenery while besides experiencing surviving traditions, positioning it arsenic a can’t-miss stopover successful nan contiguous future.