Hong Kong Tourism Board Launches New Incentive Playbook With Food And Wine Experiences, Get The Details Here

Published on October 27, 2025

Blending nan well-established Meetings, Incentives, Conferences, and Exhibitions (MICE) offerings of nan Hong Kong Tourism Board (HKTB) pinch nan city’s finest culinary delights, nan committee has taken business tourism to unprecedented levels. Offering culinary delights and vino paired pinch firm events will let nan committee to entice high-yield clientele. This unsocial operation of activity and leisure will pull business tourists. Corporate events integrated pinch culinary delights will heighten nan gastronomic tourism that nan committee has to connection and will further beforehand business tourism to Hong Kong.

Showcasing nan flagship business events of nan metropolis and vibrant culinary offerings, nan committee besides targeted MICE participants astatine nan October 2025 Hong Kong Wine & Dine Festival. In 2023, nan show took spot from October 23-26. This year’s taxable was, “Remix: Best of All Worlds.” This show from nan designated scope of dates, further expanded Hong Kong’s scope to nan world arsenic an integrated business and culinary superpower.

Blending MICE pinch Culinary Experiences
The Hong Kong Wine & Dine Festival is 1 of nan city’s premier yearly events, drafting nutrient lovers and business professionals alike. This year, nan show not only featured top-class culinary offerings but besides integrated typical experiences designed specifically for MICE visitors, adding an breathtaking caller magnitude to nan event. Among nan highlights were exclusive wine-pairing backstage tours led by sommeliers, and an elegant gala meal honoring apical agents successful nan business recreation sector.

For nan HKTB, this arena was much than conscionable an opportunity to observe nutrient and drink—it was a chance to prosecute pinch high-yield business visitors from strategical markets, promoting Hong Kong arsenic an perfect destination for business events and leisure alike. The festival’s attraction connected bringing together gourmet experiences and business events further reinforces nan city’s entreaty arsenic a world epicurean capital, drafting attraction from world travelers who prioritize value nutrient alongside their business itineraries.

The Launch of New Incentive Products
Building connected this momentum, nan HKTB unveiled caller inducement products during nan event, showcasing nan ‘Hong Kong Incentive Playbook 2.0’, a broad guideline designed to promote firm groups and MICE travelers to research Hong Kong’s divers offerings. The Playbook 2.0 features complete 200 caller and unsocial experiences, ranging from fencing workshops and billiard masterclasses to visits to expansive auction houses, iconic movie sets, and accepted Chinese temples. These caller offerings supply an in-depth immersion into Hong Kong’s culture, combining business pinch leisure successful a measurement that nary different metropolis tin match.

At a typical arena held connected October 24 astatine nan Ocean Park Marriott Hotel, nan HKTB presented nan updated Playbook to 300 agents and partners. This motorboat is portion of nan HKTB’s broader strategy to position Hong Kong arsenic nan eventual destination for inducement travel, offering exclusive and divers experiences for business groups. The caller type of nan playbook besides introduced 2 caller themes: Cruise and Empowerment, opening up moreover much possibilities for MICE travelers. The Cruise taxable specifically taps into Hong Kong’s position arsenic a hub for cruise tourism, offering an breathtaking operation of land-based business events and luxurious cruise voyages on Victoria Harbour.

Targeting Short-Haul Markets pinch Tailored Experiences
As portion of its ongoing efforts to boost MICE tourism, nan HKTB besides hosted a familiarization travel from October 22 to 27, bringing 300 agents from 9 cardinal short-haul markets, including China, India, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam, and nan Philippines. These agents had nan opportunity to acquisition Hong Kong’s caller inducement products firsthand, allowing them to understand really nan metropolis tin cater to nan needs of firm groups. For galore of these agents, this travel was besides an opportunity to spot really Hong Kong tin service arsenic a cardinal destination for combining business pinch leisure.

During nan familiarization trip, nan agents were treated to a lavish Cantonese gala meal prepared by 5 maestro chefs, showcasing nan city’s gastronomic offerings. This arena demonstrated really nutrient plays an integral domiciled successful Hong Kong’s tourism strategy, peculiarly for business travelers who worth value eating experiences. The beardown accent connected nutrient and beverage is simply a cardinal trading constituent for attracting firm groups, particularly those from mainland China, wherever nutrient is simply a cardinal portion of socializing and business culture.

Appealing to Different Demographics
Jenna Ma, Executive President of Grand China MICE Holdings Co. Ltd., noted that nutrient plays a peculiarly important domiciled for firm groups coming from mainland China. Many young professionals successful Chinese enterprises are drawn to nan gastronomic experiences offered by events for illustration nan Hong Kong Wine & Dine Festival. “This benignant of opportunity is particularly celebrated among galore young group successful Chinese enterprises,” she said. By incorporating these culinary experiences into MICE events, Hong Kong tin efficaciously pull these business travelers, peculiarly those who spot a precocious worth connected nutrient and dining.

The inclusion of nan upgraded Hong Kong Incentive Playbook 2.0 and nan summation of nan Empowerment taxable are expected to resonate pinch Chinese firm groups, providing them pinch valuable insights into Hong Kong’s rich | tourism resources. This includes an expanded array of venues and events, which will thief Chinese businesses scheme much move and engaging inducement recreation experiences.

The Rise of Cruise Tourism successful Hong Kong
The caller Cruise theme, introduced successful nan Playbook 2.0, reflects nan increasing liking successful cruise tourism, peculiarly among MICE groups. According to Ornnichcha Chomraka, of Bonus Travel successful Thailand, nan timing of nan Hong Kong Wine & Dine Festival aligns perfectly pinch nationalist holidays successful Thailand, making it an charismatic action for Thai nutrient lovers and firm groups. She besides noted a increasing liking successful combining cruise tourism pinch land-based itineraries, allowing business travelers to bask some a two-day Hong Kong enactment and a cruise voyage, adding a caller magnitude to inducement trips.

Cruise tourism is becoming an progressively celebrated prime for MICE travelers who activity a blend of business and leisure. Hong Kong’s Victoria Harbour provides an perfect mounting for combining business events pinch relaxing cruise experiences, allowing firm groups to acquisition nan city’s celebrated skyline and earthy beauty successful a unsocial way.

Hong Kong’s Dual Appeal arsenic a Business and Culinary Destination
The integration of nutrient and vino pinch MICE offerings not only boosts nan entreaty of Hong Kong arsenic a business tourism destination but besides helps to solidify its position arsenic a starring gastronomic hub. This dual entreaty sets Hong Kong isolated from different cities successful nan region, offering an unmatched operation of business facilities, taste experiences, and world-class dining.

By merging MICE tourism pinch culinary events, nan HKTB is creating a unsocial trading proposition for Hong Kong, 1 that will apt pull high-yield visitors who are seeking some master improvement and memorable leisure experiences. This strategical inaugural is expected to summation nan city’s floor plan arsenic a must-visit destination for business travelers, further strengthening its system and tourism industry.

Hong Kong’s Innovative Approach to MICE Tourism

Hong Kong has tailored its innovative synergies successful business events. Integrating first-class eating pinch accepted MICE services has raised standards successful nan industry. As nan HKTB incorporates food, wine, and cruise tourism arsenic portion nan Hong Kong Incentive Playbook 2.0, they activity to position nan metropolis arsenic nan superior destination for high-yield business travelers. As an expanding number of businesses activity to unwind while working, Hong Kong stands fresh to invited firm groups looking for unforgettable, immersive unsocial inducement travel.