Hong Kong Now Welcomes Global Tourism Leaders With Immersive Familiarization Trip For Mice Sector

Published on October 26, 2025

The yearly large-scale familiarization travel for nan MICE manufacture by nan Hong Kong Tourism Board (HKTB) is successful its 4th loop and has extended invitations to complete 80 representatives from 9 regions for a MICE-trade circuit successful a Hong Kong business hosting nan location recreation trade. The programme scheduled till October 27, 2023, comprises a number of engaging activities successful statement pinch Hong Kong’s “Mega Events + Tourism” framework, pinch accent connected nan signature tourism/cultural item of nan city, Hong Kong Wine & Dine Festival.

With nan MICE assemblage successful Hong Kong’s tourism economy, representatives from China, India, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam, and nan Philippines person shown really in-demand this business conception is. This is simply a clear objection of Hong Kong’s position arsenic a MICE metropolis pinch a assortment of business tourism services inclusive of cultural, culinary, and leisure activities.

A Taste of Hong Kong: Wine & Dine Festival

The HKTB familiarization travel aligns pinch nan Hong Kong Wine & Dine Festival, a cardinal arena successful nan city’s tourism calendar. The show serves arsenic a backdrop to beforehand Hong Kong’s divers culinary segment and nan city’s entreaty arsenic a destination for some leisure and business travelers. This year’s arena featured a scope of on-site experiences, including guided tours of section venues, cooking demonstrations by personage chefs, and tastings of good wines and gourmet dishes.

During nan trip, MICE waste and acquisition partners were fixed nan opportunity to research caller and existing tourism resources, including world-class arena venues, eating hotspots, and unsocial taste experiences. These activities are designed to heighten Hong Kong’s floor plan arsenic a apical MICE destination, offering visitors a broad knowing of nan city’s divers attractions and capacity to big high-profile firm and inducement events.

One of nan highlights of nan familiarization travel was nan “Toast to Success: Hong Kong Top Travel Agents Celebration & Gala Dinner” held connected Saturday. This prestigious arena brought together overseas MICE professionals to bask a specially crafted Cantonese gourmet paper paired pinch good wines. The evening highlighted nan increasing entreaty of Hong Kong’s culinary tourism, which is progressively important to MICE visitors, peculiarly nan younger generation.

Expanding nan MICE Offering

The familiarization travel underscored Hong Kong’s committedness to expanding its MICE tourism offerings. Representatives from Thailand, for example, expressed their appreciation for Hong Kong’s extended cruise itineraries, noting that these options complement nan city’s MICE offerings and supply greater elasticity for arena organizers looking to connection a divers scope of experiences. Hong Kong’s expertise to supply specified assortment positions it arsenic a starring MICE destination successful Asia.

Additionally, nan HKTB’s attraction connected enhancing visitant experiences is reflected successful nan caller upgrade to nan “Hong Kong Incentive Playbook,” a broad guideline to nan city’s tourism offerings for nan MICE sector. The updated playbook now includes much than 200 activities, pinch caller themes specified arsenic “Cruise” and “Empowerment,” offering unsocial and immersive experiences for illustration fencing, billiards, movie group exhibitions, and temple tours. These caller additions purpose to further separate Hong Kong arsenic a versatile destination for MICE travel, ensuring that visitors person entree to a wide scope of activities, whether for leisure aliases team-building purposes.

Strengthening Hong Kong’s Position arsenic a MICE Hub

The familiarization travel not only showcases nan city’s infrastructure but besides highlights nan collaborative efforts of some nan nationalist and backstage sectors to position Hong Kong arsenic a premier MICE destination. The continued occurrence of this inaugural is simply a testament to nan effective strategies put successful spot by nan HKTB and its partners. The travel emphasizes Hong Kong’s expertise to cater to nan evolving needs of nan MICE assemblage while remaining focused connected sustainability and responsible tourism practices.

A cardinal attraction of nan HKTB’s strategies is to beforehand sustainable tourism successful Hong Kong, pinch peculiar attraction fixed to ensuring that tourism benefits are shared crossed each regions of nan city. The integration of cultural, recreational, and business-related activities allows for a balanced tourism model, wherever some section communities and visitors use from nan maturation of nan sector. Additionally, nan preamble of self-navigating tours helps administer tourism postulation distant from crowded areas, encouraging visitors to research lesser-known parts of nan metropolis and supporting a much sustainable tourism model.

By continuing to beforehand nan city’s divers tourism assets and expanding its MICE offerings, Hong Kong is well-positioned to support its position arsenic a world-class destination for meetings, conferences, and incentives, while besides nurturing sustainable maturation and inclusivity.

Looking Ahead: The Future of MICE Tourism successful Hong Kong

As nan world tourism scenery continues to evolve, Hong Kong’s expertise to accommodate and innovate wrong nan MICE assemblage will beryllium important to maintaining its competitory edge. The caller familiarization trip, coupled pinch nan upgraded offerings successful nan Hong Kong Incentive Playbook, underscores nan city’s ongoing committedness to attracting high-value firm visitors and expanding its world tourism footprint.