Hong Kong And Singapore Lead Asia’s Concert Tourism Boost With New Travel Packages For Music Fans, Here’s All You Need To Know

Published on October 13, 2025

Live Nation Asia, 1 of nan foremost promoters of unrecorded entertainment, has collaborated pinch nan world recreation work provider, Trip.com Group, to create personalized performance tourism packages for nan APAC region. With this partnership, Live Nation Asia and Trip.com Group merge specially designed recreation packages, including flights and hotels, pinch unrecorded intermezo for nan very first time.

Such innovations person been pursued pinch expanding vigour for immoderate time, and nan business Live Nation Asia and Trip.com person sought to create will consequence successful group participating successful multi-dimensional recreation experiences centered astir awesome concerts successful Hong Kong, Macau, Singapore, Thailand, South Korea, and mainland China. This attack will merge nan economical and taste worth of concerts into nan tourism infrastructure of nan region and reinvent destination trading for nan Asia-Pacific region.

Shaping nan Future of Music and Travel pinch Live Nation Asia and Trip.com

The collaboration betwixt nan 2 companies is groundbreaking successful much ways than one. For Trip.com Group, which includes recreation platforms specified arsenic Ctrip, Skyscanner, and Qunar, this marks its first task into nan unrecorded intermezo space. According to James Dick, Live Nation Asia’s Executive Vice President of Partnerships and Media, nan business intends to make concerts an unforgettable portion of a larger recreation experience. “Concert recreation is redefining tourism crossed Asia,” Dick stated. “Together pinch Trip.com, we’re helping fans move concerts into unforgettable trips that style nan civilization of full cities.”

This displacement successful nan tourism assemblage is not conscionable astir enjoying a performance but besides astir enhancing nan full recreation journey. From presale entree to arena tickets to bundled packages offering edifice stays and transportation, this caller activity of performance tourism ensures that fans tin immerse themselves successful nan afloat acquisition of nan destination and nan arena itself.

Meeting nan Growing Demand for Music Tourism

A caller user study conducted by Trip.com Group revealed that astir 66% of Asia-Pacific travelers are consenting to recreation internationally for concerts. This inclination is being predominantly driven by Gen Z and Millennials, who progressively activity retired immersive recreation experiences that spell beyond conscionable attending a concert. Bo Sun, Chief Marketing Officer of Trip.com Group, noted, “Today’s euphony lovers are embracing immersive experiences that widen acold beyond nan performance itself. Through partnerships for illustration this, we are enhancing nan recreation journey, adding worth for fans and unlocking caller taste and economical worth for destinations and nan wider manufacture successful Asia.”

The study findings constituent to a quickly expanding marketplace for euphony tourism, pinch Asia-Pacific being identified arsenic a cardinal hub for this growth. The region, which is location to astir 60% of nan world’s population, has go a cardinal subordinate successful nan world euphony tourism landscape. The operation of vibrant unrecorded euphony scenes, bustling cities, and rich | taste experiences make it an charismatic destination for concertgoers from astir nan world.

An Exclusive Concert Package for TWICE Fans

The first collaborative offering is simply a performance tourism package for fans of nan K-pop group TWICE, who will beryllium performing successful Hong Kong arsenic portion of their This Is For World Tour. Fans purchasing this exclusive package will person presale entree to tickets, arsenic good arsenic edifice packages and proscription options for an all-inclusive performance experience. The event, taking spot astatine nan Kai Tak Stadium successful Hong Kong connected December 6 and 7, is expected to tie thousands of world fans who will use from nan added convenience of bundled recreation services.

In summation to nan TWICE package, akin performance recreation bundles will beryllium offered for fans of BLACKPINK, different hugely celebrated K-pop group. The bundles will see entree to their Deadline World Tour successful Singapore and Hong Kong, offering fans from astir nan region a seamless and enriched recreation acquisition surrounding nan event.

Concert Tourism’s Growing Economic Impact successful Asia

The emergence of performance tourism successful Asia-Pacific is not conscionable a taste phenomenon—it’s a important economical driver. According to caller research, nan world euphony tourism marketplace is projected to scope a worth of US$400.5 cardinal by 2032. This maturation is attributed to nan expanding request for unrecorded euphony experiences, festivals, and destination-based events that harvester recreation pinch entertainment. In particular, Asia-Pacific is seen arsenic a quickly expanding hub for euphony tourism.

The economical effect of euphony tourism has already been felt successful respective APAC countries. For instance, Lady Gaga’s 4 shows astatine nan Singapore National Stadium this twelvemonth generated astir S$150 cardinal (about €100 million) successful tourism revenue. Similarly, Taylor Swift and Coldplay’s six-show runs successful Singapore successful 2024 are estimated to person contributed betwixt S$350 cardinal and S$500 cardinal (€232.6 cardinal to €332.3 million) successful tourism spending, according to The Straits Times. These figures item nan lucrative imaginable of performance tourism successful nan region, not conscionable for nan artists, but for nan surrounding hospitality, transportation, and intermezo sectors arsenic well.

Expanding nan Reach: India and Beyond

As nan performance tourism inclination grows, different regions wrong Asia are besides joining nan movement. In India, nan authorities of Assam precocious launched an charismatic performance tourism policy, which helped unafraid Post Malone’s debut header show successful nan country. This inaugural signals a broader location push to pat into nan increasing liking successful unrecorded euphony tourism, further expanding nan scope of travel-based intermezo experiences successful Asia.

On a world scale, partnerships for illustration nan 1 betwixt Live Nation Spain and World2Meet, a starring subordinate successful nan recreation industry, are besides contributing to nan emergence of performance tourism. This type of collaboration intends to bring much world euphony events to tourists, further solidifying nan domiciled of unrecorded intermezo successful shaping nan early of world tourism.

Concert Tourism—The Future of Travel successful Asia-Pacific

Working pinch Trip.com Group is simply a ones first meaning strategical collaboration pinch nan tourism manufacture successful nan Asia- Pacific region. The business is combining nan excitement of unrecorded intermezo and nan bundled convenience of recreation and tourism arsenic nan first measurement successful adapting really unrecorded euphony and recreation tourism is experienced. The younger generation’s desire for euphony tourism makes euphony and recreation tourism 1 of nan astir increasing industries.

As performance tourism becomes much celebrated and nan adjusted tourism frameworks commencement creating much inter taste exchanges and adds economical worth to nan region, nan Asia region pinch its cities, divers euphony and rich | civilization becomes nan region to lead nan world successful this caller tourism phase.