Honest Burgers Takes Over Twelve Gbk Sites, Accelerates Uk Growth Strategy

Published on October 1, 2025

Honest Burgers has acquired 12 Gourmet Burger Kitchen (GBK) locations which has helped further their description successful nan UK. This besides accrued their edifice count to complete 50 successful nan UK. They will beryllium capable to screen much of London and nan adjacent areas while besides expanding to nan Midlands, South East, and East Anglia.

Accelerating Growth pinch Strategic Investments

The acquisition marks a pivotal infinitesimal successful Honest Burgers’ strategy, group to ramp up its maturation arsenic portion of its 2030 plan. Backed by caller backing from existing investors and a elder indebtedness package provided by OakNorth, nan marque is gearing up for a play of accelerated description . The backing will besides beryllium utilized to build a state-of-the-art cardinal mentation kitchen, wherever Honest Burgers will proceed to create freshly prepared dishes from scratch.

Honest Burgers’ attraction connected value and exceptional work remains cardinal to nan brand’s ethos. This acquisition offers an opportunity to bring nan iconic Honest acquisition to caller customers crossed a wider geographical area.

Expanding nan Honest Burgers Experience

As portion of this acquisition, each of nan 12 GBK locations will beryllium rebranded arsenic Honest Burgers. Customers tin expect nan brand’s signature menu, including nan original Honest Burger, celebrated rosemary salted chips, and nan celebrated Smashed range. Every caller tract will besides foster section partnerships, including collaborating pinch adjacent breweries, successful statement pinch nan brand’s ongoing committedness to supporting its surrounding communities.

Future Plans and Continued Innovation

Honest Burgers has had an eventful year, marked by nan successful motorboat of its first “Smash + Grab” tract successful Liverpool Street successful precocious 2024 and nan preamble of nan Honest Insiders app successful 2025. The integer rewards app offers exclusive deals to customers, further cementing nan brand’s committedness to innovation.

This acquisition fits wrong a broader strategy to grow and diversify Honest Burgers’ offerings, while besides maintaining its precocious standards for value and service. The marque has a clear imagination to proceed increasing its footprint successful nan UK and beyond, pinch an accent connected providing a unsocial and satisfying eating acquisition to much customers.

Strategic Move for GBK

This acquisition besides aligns pinch nan early goals of nan Boparan Restaurant Group, nan genitor institution of GBK. With a renewed attraction connected expanding transportation services, Boparan has decided to displacement its attraction from beingness locations to delivery-based growth. The waste of these 12 sites to Honest Burgers allows nan institution to ore connected expanding its transportation web crossed nan UK.

The determination to waste these locations was not made lightly. Boparan took sizeable attraction to guarantee that nan marque values and nan committedness to nan squad were preserved successful nan sale. Honest Burgers, pinch its beardown organization ethos and attraction connected quality, was seen arsenic nan perfect purchaser to uphold these values.

A Bright Future Ahead

The maturation of Honest Burgers is expected to proceed successful nan adjacent fewer years. The maturation of this institution is particularly attributed to nan caller customer engagement strategy on pinch nan caller location openings and nan already existing business strategies. The underlying business strategies of nan institution will substance nan expected maturation for nan twelvemonth 2030. The 12 caller locations being opened will widen nan competitory scope of Honest Burgers successful nan casual eating abstraction successful nan UK.

The business is expected to clasp connected to nan casual eating manufacture successful nan UK pinch nan institution accuracy of beardown hospitality, bully nutrient and utilizing value ingredients. Customers and visitors successful nan UK will get a location distant from location experience, arsenic nan caller locations will proceed to supply . The business’s accuracy on pinch precocious customer request is expected to output affirmative results for nan caller locations being opened.