Ho Chi Minh City Hosts Nineteenth International Travel Expo With Boost In European Interest

Published on September 9, 2025

The 19th Ho Chi Minh City International Travel Expo 2025, held from September 4 to 6, witnessed a singular surge successful liking from European destinations seeking to research Vietnam’s immense imaginable successful escapade and wellness tourism. The arena saw much than 520 exhibitors and brands showcasing their offerings to complete 250 world buyers from 32 countries, solidifying Vietnam’s increasing prominence connected nan location MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism map.

As nan world tourism manufacture gradually recovers post-pandemic, nan expo has go a captious level for world stakeholders to reconnect, network, and talk emerging recreation trends. A cardinal item of this year’s arena was nan emergence successful European buyers, peculiarly those looking to incorporated Vietnam into location operation tours that item adventure, wellness, and nature.

Vietnam’s Expanding Tourism Horizon

The 2025 Ho Chi Minh City International Travel Expo provided Vietnam nan opportunity to showcase its expanding tourism industry. During nan first 8 months of nan year, nan number of visitors arriving successful Vietnam stood astatine 13.9 million, an summation of 21% successful world tourism successful comparison to nan erstwhile year. According to income head of Vietnam Airlines, Ms. Doan Phu Minh, nan caller nonstop flights to awesome world airports greatly accrued nan liking successful nan country’s civilization and nature.

The Vietnam world hose besides has been expanding its hose web astir nan world. New routes to Bali, Moscow, Milan and Copenhagen opened caller windows to nan European visitors to travel to Vietnam. The hose nevertheless has plans to task deeper successful nan South Asia pinch caller routes to Bangladesh and Sri Lanka slated to beryllium launched successful nan twelvemonth 2026.

Mr. Phu Minh said that Vietnam is trying to go a superior hub for visitors connected agelong flights who want to research nan region. He besides said that nonstop flights person accrued liking from European tourists, particularly those trying to…

Europe’s Growing Appetite for Vietnam’s Cultural and Nature-Based Tourism

One of nan astir salient trends noted during nan expo was nan increasing request from European buyers for operation tours that blend Vietnam’s cultural, historical, and earthy attractions pinch different destinations successful nan region. As travelers look beyond accepted formation resorts, location has been a noticeable displacement towards immersive experiences successful culture, wellness, and adventure.

Lukasz Nowak, CEO and laminitis of Solisci Adventure Club successful Poland, shared his observations: “Poland isn’t an emerging marketplace anymore. We are now looking for unsocial taste stays, nature-based experiences, location stays, and wellness retreats. The liking successful Vietnam is decidedly increasing because it offers thing beyond nan beaches of Thailand. People want to harvester nan champion of some worlds—culture, history, and nature, pinch escapade and wellness.”

The expanding request for multi-country tours that harvester destinations specified arsenic Thailand and Vietnam is reflected successful nan observations of Marie Kaalund Winther, Managing Director of Lotus Rejser successful Denmark. “Since nan Covid-19 pandemic, people’s recreation preferences person shifted. They are nary longer conscionable looking for formation vacations; they want taste experiences, history, and a deeper relationship pinch nature. Vietnam is simply a cleanable destination for this, offering a equilibrium of escapade and wellness that visitors are eager to explore,” she said.

Vietnam’s Positioning arsenic a Wellness and Adventure Hub

A rising inclination noted by Dorte Juul Mydtskov, Business Development Manager astatine Stjernegaard successful Denmark, is nan increasing liking successful progressive and escapade holidays that screen aggregate destinations. Mydtskov commented, “We are seeing a greater liking successful combining countries for illustration Thailand and Vietnam for escapade and wellness holidays. Vietnam has truthful overmuch to connection successful position of outdoor activities, from hiking and trekking to wellness retreats that attraction connected wellness and rejuvenation. These types of holidays are attracting travelers who activity much than conscionable a emblematic formation getaway.”

For Vietnam, this displacement successful tourer liking presents a important opportunity to showcase its divers offerings, from nan majestic landscapes of Ha Long Bay and nan terraced atom fields of Sapa to nan thriving wellness segment successful places for illustration Da Nang and Hoi An. These destinations, known for their earthy beauty, are gaining traction among world visitors seeking authentic, nature-driven experiences.

The Future of Vietnam’s Tourism: A Focus connected Sustainability and Unique Experiences

As nan tourism assemblage rebounds, nan attraction is not conscionable connected expanding nan number of visitors, but besides connected ensuring nan sustainability and preservation of nan country’s taste and earthy heritage. Vietnam’s tourism strategy, arsenic outlined by nan Ministry of Culture, Sports and Tourism, is focused connected diversifying its tourism offerings, investing successful infrastructure, and ensuring that caller developments do not discuss nan country’s unsocial taste and earthy landscapes.

At nan 19th Ho Chi Minh City International Travel Expo, Vietnam proved it is prepared to meet nan evolving needs of world travelers. With an expanding request for wellness and escapade tourism, mixed pinch nan country’s rich | taste offerings, Vietnam is group to go a cardinal subordinate connected nan world tourism stage.

As buyers and exhibitors wrapped up nan event, it was clear that Vietnam’s early successful tourism lies successful its expertise to connection diverse, unique, and immersive experiences that cater to nan tastes of a caller procreation of travelers—those seeking not only escapade but besides a meaningful relationship pinch nan destinations they visit.