Hero Group Eyes Uk And Overseas Openings For The Gut Stuff

Credit: The Gut Stuff

Hero Group believes it tin amended The Gut Stuff’s beingness successful nan UK snacks marketplace and will commencement to return nan business overseas aft buying nan fledgling, gut-health brand.

London-based The Gut Stuff, group up successful 2017, sells high-fibre snacks and drinks successful nan UK. Stockists see Tesco and The Co-op.

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Hero, nan Swiss group that is location to brands including Deliciously Ella and Organix, has paid an undisclosed sum for nan business. Sisters Alana and Lisa MacFarlane, The Gut Stuff’s co-founders, will proceed to lead nan business, Hero Group said.

A Hero Group spokesperson said nan company’s “experience successful high-quality snack products” will bolster The Gut Stuff’s maturation prospects. The caller proprietor declined to disclose its caller asset’s existent sales.

“Hero has nan resources to thief nan institution create faster done nan acquisition we person successful nan UK marketplace pinch various players,” nan spokesperson said.

“For nan clip being, we are focusing connected nan UK snacking market, 1 of nan largest successful Europe and we will past research options to grow further. There is tons of room to build distribution successful nan UK market transmission and beyond. This is our focus.”

Speaking to Just Food successful October, Lisa MacFarlane said The Gut Stuff had seen “nearly 100% maturation complete nan past year”. She added: “That maturation is chiefly successful unit and I deliberation that’s a operation of integrated maturation and marque awareness, arsenic good arsenic performing good successful those retailers and getting accrued distribution.”

So far, The Gut Stuff has focused its efforts connected nan UK but nan Hero spokesperson indicated an introduction into an overseas retailer is connected nan horizon.

“We person a motorboat successful a supermarket concatenation outside the UK successful June and Hero is now starting to research different opportunities,” nan spokesperson said.

As good arsenic trading branded nutrient and portion products, The Gut Stuff besides useful pinch companies connected educating their unit connected gut health. Clients person included Accenture and Aegon. The business besides has a media limb that has made TV shows and published books connected gut health.

Hero plans to clasp “the full ecosystem”, nan spokesperson said. “Hero recognised that nan content, community, education and products each activity together arsenic 1 flywheel, and that it’s significantly stronger pinch each its parts intact. That’s ever been our model: build nan marque and nan assemblage first, past fto nan products follow.”

The woody for The Gut Stuff is nan first acquisition Hero Group has made since promoting main business serviceman Christian Schierbaum to nan position of CEO past year.

In 2024, Hero Group acquired UK-based patient nutrient marque Deliciously Ella.

That year, nan institution besides consolidated its jam accumulation successful Spain and offloaded accumulation sites successful Switzerland and Sweden. It besides sold its Nordic gluten-free business to Dr. Schär.

In 2025, Hero Group generated nett income of SFr1.19bn ($1.51bn), down somewhat connected SFr1.2bn a twelvemonth earlier. On an integrated basis, nett income accrued 2.2%.

EBIT jumped 30.3% to SFr71.3m. Net income grew 28.8% to SFr47m.