Hebei Province Promotes Sustainable Tourism Growth With Switzerland, Opening New Travel Opportunities, Here’s What You Need To Know

Published on September 21, 2025

To complement its tourism improvement strategy and fortify world relations, bluish China’s Hebei Province has actively self-promoted arsenic a premier recreation destination for Switzerland. The aforesaid promotion strategy has led to nan caller arena successful Geneva attended by some countries’ tourism professionals. The Swiss portion of nan tourism professionals backstage gathering which took spot past Friday astatine nan Warwick Geneva Building concentrated connected balancing cooperative endeavors pinch a Swiss attraction connected nan tourism imaginable of Hebei Province and its reciprocal liking successful attracting Swiss tourists.

The arena illustrates Hebei Province’s attempts to usage its immense taste heritage, multifarious tourism potentials, and geographic location arsenic trading points to spot nan Province astatine nan premier of world tourism. This on pinch nonstop flights to China and visa free recreation signifies a affirmative measurement successful nan expanding tourism business betwixt China and Switzerland.

Hebei’s Unique Appeal to Swiss Tourists

Hebei Province, pinch its agelong history and divers scope of tourer attractions, offers an exceptional operation of cultural, historical, and earthy resources. Zhao Bing, nan head of nan Hebei Provincial Department of Culture and Tourism, emphasized nan province’s tourism advantages. “Hebei boasts a agelong history, unsocial geographical advantages, and abundant tourism resources,” she stated.

Hebei is location to iconic landmarks specified arsenic nan Great Wall of China, which stretches done nan province, and taste treasures for illustration nan ancient metropolis of Chengde and nan Pingyao Ancient City. The state is besides renowned for its divers landscapes, from nan scenic upland ranges to beautiful lakes and rivers. These features supply a wide scope of recreation experiences, from taste exploration to outdoor adventures.

One of nan province’s strongest assets is its proscription infrastructure. With 7 airports and 3 ports, Hebei offers nonstop connections to much than 70 countries and regions worldwide. This connectivity makes it easier for world tourists, including Swiss travelers, to sojourn nan region.

Strengthening Travel Connections: Direct Flights and Visa-Free Travel

An important constituent of Hebei’s tourism promotion strategy is its enhanced recreation accessibility. Geneva, Switzerland’s second-largest city, now benefits from 2 nonstop flights to China, 1 to Shanghai and different to Beijing. The nonstop flights trim recreation clip and make it much convenient for Swiss visitors to sojourn Hebei and different parts of China.

Additionally, a important improvement successful tourism relations is nan 30-day visa-free introduction argumentation that China introduced for Swiss citizens pinch mean passports successful November 2024. This argumentation covers various purposes of travel, including business, tourism, family visits, transit, and exchanges, allowing Swiss nationals to enactment successful China for up to 30 days without requiring a visa.

Tourism professionals from some countries person expressed that these caller recreation policies are helping to boost tourism flows. The nonstop flights, mixed pinch nan visa-free policy, make recreation betwixt Switzerland and China not only much convenient but besides much appealing for imaginable travelers. Both manufacture leaders and travelers person welcomed these changes, believing they will greatly heighten nan tourism acquisition betwixt nan 2 nations.

Growing Interest from Swiss Travel Professionals

Swiss tourism professionals person shown a increasing liking successful Hebei’s imaginable arsenic a tourer destination. At nan arena successful Geneva, respective manufacture leaders expressed excitement astir nan opportunities to research Hebei’s rich | culture, history, and nature. Zhao Lei, nan Asia head of Geneva Tourism, encouraged her peers to see Hebei arsenic a caller and breathtaking destination for Swiss tourists. She noted that Hebei’s unsocial blend of culture, nature, and history would entreaty to travelers looking for authentic experiences successful China.

Jacqueline Roeschli, nan head of Fiesta Travel successful Geneva, went moreover further by considering organizing a circuit to China specifically designed for female travelers. She pointed to nan convenience of nonstop flights and nan visa-free argumentation arsenic awesome factors that would make this circuit appealing. “The easiness of recreation will undoubtedly pull Swiss visitors to research Hebei’s taste practice and earthy beauty,” she said.

Similarly, Philippe Nyoundou, from Villeneuve Travel Agency successful Switzerland’s Vaud region, was inspired by nan gathering to commencement readying his ain travel to China. “The 30-day visa-free argumentation makes maine consciousness for illustration I tin time off astatine immoderate time. I scheme to recreation to China adjacent month,” he said, highlighting really nan caller recreation arrangements made him much eager to research nan opportunities disposable successful Hebei.

Tourism Cooperation Between Hebei and Switzerland Expands

Tourism practice betwixt Hebei and Switzerland has been gaining momentum successful caller years. This business was further solidified astatine nan 2023 International Ice and Snow Tourism Development Conference held successful Zhangjiakou, Hebei, 1 of nan venues for nan 2022 Beijing Winter Olympics. The arena saw tourism authorities from Hebei and Switzerland, on pinch 19 different organizations, motorboat nan “World Ice and Snow Tourism Destination Alliance.”

This confederation focuses connected processing high-quality wintertime tourism products, peculiarly successful Hebei’s skis resorts and ice-related activities. By promoting greenish and low-carbon growth, Hebei and Switzerland purpose to pull much visitors to nan region during nan wintertime play while contributing to sustainable tourism practices.

Zhao Bing noted, “Hebei’s tourism assemblage is eager to study from Switzerland’s successful practices and welcomes Swiss recreation agencies to collaborate pinch their counterparts successful Hebei for communal benefit.” This connection underscores Hebei’s committedness to fostering world partnerships to heighten nan value and sustainability of its tourism offerings.

Promoting Hebei’s Rich Cultural Heritage

Hebei’s rich | taste practice is 1 of nan province’s biggest draws for world tourists. The state is location to respective UNESCO World Heritage Sites, including nan Imperial Tombs of nan Ming and Qing Dynasties, arsenic good arsenic nan celebrated Chengde Mountain Resort. These taste landmarks are progressively attracting attraction from world tourists, including those from Switzerland, who are keen to research China’s history and traditions.

Beyond taste sites, Hebei’s earthy beauty offers opportunities for a scope of outdoor activities, including hiking, cycling, and boating. The state is location to a assortment of scenic spots, including nan picturesque Taihang Mountains and nan sprawling Xilingol Grassland, which are perfect destinations for eco-tourism and quality enthusiasts.

For Swiss tourists, nan state offers a unsocial blend of taste practice and earthy wonders, making it an charismatic action for travelers seeking some relaxation and adventure.

A Bright Future for Tourism Between Hebei and Switzerland

The description of tourism relations betwixt Hebei and Switzerland continues to salary disconnected for some regions. The recently introduced nonstop flights and visa-free entree to Hebei, coupled pinch its unique quality and culture, makes nan region a worthwhile destination for visitors from Switzerland. The optimism shared by nan tourism professionals of some countries shows a readiness for person collaboration to execute greater results.

The attraction of Hebei state connected sustainable tourism successful conjunction pinch nan willingness of Swiss recreation agencies to partner pinch them places some countries successful an perfect position to create a flourishing tourism narration that is, supra all, focused connected creating enriching experiences for travelers.
The Swiss tourism professionals expanding liking towards Hebei herald a agleam early for nan state arsenic an world tourism hub.