Hbo Max Is Going To Get More Expensive, Warner Bros. Discovery Ceo Says

In Brief

Warner Bros. Discovery CEO David Zaslav has stated that HBO Max will go much expensive, while besides making it harder to stock passwords, arsenic first reported by The Hollywood Reporter. Zaslav said astir nan early of nan streaming work astatine nan Goldman Sachs Communacopia + Technology Conference.

“The truth that this is value — and that’s existent crossed our company, mobility picture, TV production, and streaming value — we each deliberation that gives america a chance to raise price,” he said. “We deliberation we’re measurement underpriced.”

Zaslav besides said that nan streaming service’s crackdown connected passwords will beryllium coming successful nan future.

“We haven’t been pushing connected nan password sharing and nan economics yet,” he said. “People are really starting to emotion HBO Max. That’s nan key. We want them to autumn successful emotion pinch our content, pinch our series, pinch nan differentiated offering extracurricular of nan U.S. It’s each tricky pinch nan password sharing. We’re going to statesman to push connected that.”

Currently, a Basic pinch Ads scheme costs $9.99 per month, a Standard scheme costs $16.99 per month, and a Premium scheme costs $20.99 per month.

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