Hbo Max Is Back, Hbo Max Says

The HBO Max re-rebranding is officially underway. After revealing backmost successful May that it would change nan sanction of its Max streaming work backmost to HBO Max sometime this summer, Warner Bros. Discovery (WBD) is starting to do that arsenic of Wednesday. In a press release, WBD simply said that "HBO Max is back. It's bully to beryllium home" and included an image of nan app's new(ish) logo.

Variety earlier reported that nan move backmost to HBO Max would statesman connected Wednesday, pinch users astir nan world starting to spot nan sanction of their Max apps changing to nan caller (old) name. WBD activity is said to person wanted to person nan HBO Max branding backmost successful spot earlier nan Primetime Emmy Award nominations are announced connected July 15.

HBO Max debuted backmost successful 2020. WarnerMedia and Discovery merged to shape WBD successful 2022, and nan pursuing year, nan institution cut HBO from nan name erstwhile it folded Discovery+ contented into nan flagship streaming service. Two years later, WBD has learned astatine slightest 1 correction of its ways and restored nan much prestigious portion of nan platform's name.

This is not nan only awesome alteration going connected astatine WBD, which is splitting into 2 companies. One will beryllium location to HBO, HBO Max and nan Warner Bros. film, TV and crippled studios, and nan different will location its cablegram networks. The second will beryllium saddled pinch astir of WBD's indebtedness load.