Hawaiian Airlines Joins Alaska Airlines To Enhance Global Travel With New Loyalty Program, What You Need To Know

Published on August 21, 2025

In a highly anticipated announcement, Alaska Airlines and Hawaiian Airlines unveiled their caller associated loyalty program, Atmos Rewards. This marks a important displacement successful nan hose industry, combining nan strengths of some carriers into a single, unified rewards initiative. The 2 airlines, while continuing to run nether chopped brands, are now tied together done this caller loyalty program, which is poised to reshape really predominant flyers gain and redeem benefits.

The Atmos Rewards programme is simply a nonstop consequence of nan merger that took spot past year, bringing nan 2 carriers nether a shared genitor company. However, contempt nan merger, Alaska and Hawaiian Airlines person maintained their individual brands. The preamble of Atmos Rewards is simply a strategical move to streamline and unify nan loyalty acquisition for passengers travelling pinch some airlines, offering benefits and features that are dissimilar thing seen earlier successful nan U.S. hose industry.

One of nan standout features of nan Atmos Rewards programme is its unprecedented attack to loyalty programs successful nan United States. The programme is designed to service some Alaska Airlines and Hawaiian Airlines, which intends that members will now bask nan perks of some carriers nether 1 rewards system. This is simply a departure from nan accepted U.S. model, wherever abstracted loyalty programs beryllium for each airline, moreover wrong nan aforesaid genitor company.

The building of Atmos Rewards intimately mirrors nan loyalty programs seen successful European hose mergers, wherever aggregate brands are brought together nether 1 cohesive program. This displacement not only simplifies nan customer acquisition but besides provides members pinch a much broad scope of rewards and benefits, giving them entree to some airlines’ networks.

Atmos Rewards members tin look guardant to an array of benefits, peculiarly those who execute top-tier elite status. Among nan astir noteworthy perks is nan expertise for elite members to person unlimited complimentary space-available upgrades to lie-flat business-class seats connected long-haul flights. This exclusive use is expected to entreaty to predominant travellers, peculiarly those who often alert betwixt nan U.S. and world destinations. The readiness of lie-flat business-class seats connected long-haul routes is seen arsenic a awesome inducement for passengers to prosecute pinch nan caller loyalty program.

Furthermore, Atmos Rewards members will person nan elasticity to take really they gain points and status. This customization is an innovative characteristic successful nan hose loyalty space, arsenic it allows passengers to tailor their rewards acquisition based connected their recreation preferences and habits. This elasticity will beryllium peculiarly beneficial for travellers who alert pinch some airlines aliases often move betwixt them, allowing them to accumulate points successful a measurement that champion suits their individual needs.

As portion of nan motorboat of Atmos Rewards, Alaska Airlines and Hawaiian Airlines person introduced a caller premium in installments card. This paper is designed to connection further perks, specified arsenic entree to airdrome lounges, world companion recreation awards and prize points connected purchases made extracurricular nan United States. This in installments paper is apt to pull predominant travellers who are looking for ways to maximize their rewards earning potential, arsenic it offers a scope of benefits that complement nan Atmos Rewards program.

With nan preamble of this card, members will person nan opportunity to gain further points done mundane spending, which tin later beryllium redeemed for flights, upgrades, aliases different travel-related benefits. The inclusion of world companion recreation awards further enhances nan worth of nan card, arsenic it allows members to stock their recreation experiences pinch a companion astatine a reduced cost.

The debut of Atmos Rewards besides signals nan extremity of 2 long-standing loyalty programs. Starting successful October, nan HawaiianMiles programme will beryllium discontinued and members will modulation to nan caller Atmos Rewards system. This alteration is important for Hawaiian Airlines’ loyal customer base, arsenic HawaiianMiles had been a trusted programme for years. Similarly, Alaska Airlines’ Mileage Plan program, which has agelong been celebrated pinch predominant flyers, will besides beryllium integrated into nan Atmos Rewards program.

The integration of these 2 programs into Atmos Rewards represents a awesome displacement for some airlines, consolidating their loyalty systems into a azygous platform. While this alteration whitethorn return immoderate accommodation for long-time members, nan benefits offered by Atmos Rewards are expected to outweigh immoderate imaginable challenges. For some airlines, this is an opportunity to create a much streamlined and charismatic loyalty programme that will entreaty to a wider scope of passengers.

The motorboat of Atmos Rewards comes astatine a clip erstwhile some Alaska Airlines and Hawaiian Airlines are expanding their world presence. Alaska has precocious accrued its database of long-haul flights to Europe and Asia, pinch a attraction connected connecting passengers done its Seattle-Tacoma International Airport (SEA) hub. This description aligns perfectly pinch nan caller loyalty program, arsenic Atmos Rewards will alteration passengers to return advantage of nan increasing world way network.

Brett Catlin, Alaska’s loyalty chief, commented that nan preamble of Atmos Rewards is successful work of nan airlines’ broader world strategy. With nan extremity of becoming nan 4th awesome world subordinate successful nan U.S. hose industry, nan caller loyalty programme is designed to pull much world travellers and support them engaged pinch nan brand. By offering compelling rewards and elite position benefits, Atmos Rewards intends to build loyalty among passengers who often recreation connected some home and world routes.

The motorboat of Atmos Rewards marks a caller era for Alaska Airlines and Hawaiian Airlines, creating a unified loyalty programme that will service arsenic a exemplary for nan early of hose mergers. With its innovative structure, elastic rewards strategy and premium perks, Atmos Rewards is group to alteration nan measurement passengers prosecute pinch some airlines. As some carriers proceed to grow their world reach, nan Atmos Rewards programme will play a cardinal domiciled successful strengthening their loyalty guidelines and ensuring that predominant travellers person moreover much reasons to alert pinch Alaska and Hawaiian Airlines.

Image Credit- Alaska Airlines and Hawaiian Airlines