Guess Marks 45th Anniversary With Global Celebration In Marrakesh

Published on October 24, 2025

GUESS has been successful business for 45 years, and wants to salary respect to this history pinch a large arena successful Marrakesh. For this event, nan institution has teamed up pinch various partnering companies, influencers and pinch nan media for a glitzy conference. This arena was termed ‘One World, One Brand’ to seizure nan thoughtful principle astir nan brand’s history and astir Paul Marciano’s co-founding and emotion for Morocco. This important taste and humanities show further cements GUESS’s stature by expanding its offerings from denim to a full-fledged manner brand.

GUESS’s One World, One Brand Conference

The One World, One Brand convention held successful October 2025 took spot successful Marrakesh, Morocco, marking a important infinitesimal successful GUESS’s 45-year history. The arena brought together complete 800 guests from much than 100 countries, including business partners, manner icons, and influencers. With an schedule packed pinch workshops, manner showcases, and taste experiences, this world gathering celebrated nan bequest of GUESS while looking to nan future.

A Tribute to Heritage

Marrakesh was nan perfect location for this gathering. Not only does it correspond a metropolis of vibrant culture, but it besides holds a individual relationship for Paul Marciano, co-founder of GUESS, who was calved here. The event’s theme, Never Forget Your Roots, highlighted nan value of practice and its domiciled successful shaping nan future. Marciano’s prime of Morocco arsenic nan mounting for nan convention paid tribute to his family’s origins while showcasing nan occurrence GUESS has achieved complete nan years.

A Glimpse into nan Future of Fashion

During nan event, GUESS revealed its Spring/Summer 2026 and Pre-Fall 2026 collections, alongside an exclusive capsule postulation from MARCIANO by GUESS. The show, held astatine nan historical El Badi Palace, mesmerized attendees pinch a dazzling position against nan backdrop of this iconic 16th-century Moroccan landmark. This was not conscionable a manner showcase but a ceremony of nan brand’s continuous improvement and committedness to excellence successful design.

Exclusive Experiences and Immersive Tours

The arena was not only astir manner but besides astir immersing guests successful nan unsocial Moroccan culture. Attendees enjoyed bespoke experiences specified arsenic sidecar tours done Marrakesh’s bustling souks, hot-air balloon rides complete nan Agafay Desert, and backstage guided tours of nan Medina. These experiences showcased nan rich | practice of Morocco, blending modern luxury pinch accepted charm.

One World, One Brand Continues successful nan Agafay Desert

As portion of nan ongoing celebration, GUESS has besides transformed nan White Camel glamping edifice successful nan Agafay Desert into a luxurious acquisition hub. Located conscionable extracurricular Marrakesh, this unsocial edifice will big immersive experiences inspired by nan GUESS brand, offering guests a chance to research nan godforsaken successful style while surrounded by nan brand’s iconic creation elements.

Guide for Travelers to Marrakesh

For those readying to sojourn Marrakesh, there’s nary amended clip than now to acquisition nan city’s vibrant civilization and history. Travelers tin research nan bustling souks, sojourn humanities landmarks specified arsenic nan Koutoubia Mosque and Jardin Majorelle, aliases bask nan city’s luxurious resorts and eating options. The Agafay Desert, wherever GUESS is hosting further activities, offers an unthinkable opportunity for adventure, pinch experiences for illustration camel trekking, hot-air balloon rides, and stargazing successful nan serene godforsaken landscape.

Conclusion

The GUESS’s One World, One Brand Conference successful Marrakesh was a milestone for nan institution underlining its history which spans complete 45 years. Besides ethnographers, nan arena progressive important stakeholders and influencers from crossed nan manner world who, together, reminisced nan successes of nan institution and, much importantly, looked ahead. Such a prime of Marrakesh for nan event’s statement shows nan brand’s beardown ties pinch its origins and nan still-surging separator of creativity.