Grupo Bimbo Promotes Alejandro Rodríguez Bas To Ceo

Credit: JRomero04/Shutterstock.com

Bakery major Grupo Bimbo has named Alejandro Rodríguez Bas as its caller CEO to replace Rafael Pamias Romero, who has resigned. 

In a statement yesterday (6 November), the Mexico-based institution said Romero had “decided to return a region to reside individual and wellness matters”. 

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Rodríguez Bas joined nan bakery group successful 2021 and is currently president of Grupo Bimbo’s  Barcel Global snacks section and a personnel of the executive committee.  

Before joining Grupo Bimbo he was astatine PepsiCo, wherever he worked as CEO for Australia and New Zealand among different markets. Rodríguez Bas has besides antecedently occupied nan CEO seats astatine Grupo Lala in Mexico and Acosta.

Daniel Servitje, executive chair of Grupo Bimbo, said Rodríguez Bas has “built a results-driven career, pinch coagulated commercialized and operational experience, and a proven way grounds of driving maturation successful iconic user brands”. 

He added: “Over nan past 4 years, he has been key in accelerating innovation, expanding the Barcel brand to galore countries, and establishing manufacturing operations connected different continents.”  

Commenting connected his appointment, Rodríguez Bas said: “We will proceed driving maturation done powerful brands pinch tremendous potential, reaching each area of nan world, pinch a changeless attraction connected our associates, clients and consumers.” 

Grupo Bimbo, which reported sales of 408.3bn pesos ($22bn) in 2024, describes itself arsenic nan world’s largest baking company. It has a world presence, pinch operations successful 91 countries.  

Key categories see sliced and artisan breads, buns and rolls, and pastries and cakes. Major brands characteristic Bimbo, Oroweat and Marinela.  

The institution reported its third-quarter results successful October. Net income were 107.4bn pesos, up 1.2% from a twelvemonth earlier.  

Operating income edged up 0.4% to 9.4bn pesos, while adjusted EBITDA accrued 0.8% to 15.8bn pesos. Net mostly income declined 9% to 3.3bn pesos. 

In 2024, Grupo Bimbo’s operating income fell 6.5% to 33.1bn pesos, while adjusted EBITDA climbed 1% to 55.4bn pesos. Net mostly income decreased 18.9% to 12.5bn pesos.