Grok’s Ai Companions Drove Downloads, But Its Latest Model Is The One Making Money

Grok’s raunchy, unfiltered AI companions whitethorn beryllium making headlines for their unhinged and often NSFW responses, but it’s Grok 4, xAI’s latest model, that’s been driving nan app’s gross of late.

Elon Musk’s xAI launched Grok 4 precocious connected July 9, and by Friday, July 11, Grok’s gross gross connected iOS had jumped a whopping 325% to $419,000, up from $99,000 nan time earlier nan Grok 4 launch, according to app intelligence patient Appfigures.

Image Credits:Appfigures

Grok continued to propulsion successful higher-than-usual gross successful nan days pursuing nan motorboat of nan caller model, pinch gross gross successful nan precocious $367,000s for a mates of days earlier dipping down to $310,000 connected July 14.

In addition, regular downloads of nan Grok iOS app had accrued 279% to 197,000 by July 11, up from 52,000 earlier Grok 4 launched.

But pursuing nan addition of Grok’s AI companions nan adjacent week, connected July 14, nan jump successful downloads and gross was little pronounced. While curiosity astir nan companions apt drove much installs, nan characteristic isn’t yet poised to beryllium a important money-maker for nan company, contempt being only disposable to “Super Grok” subscribers paying $30 per month.

Grok’s iOS downloads globally were up 40% nan time aft nan companions launched, reaching 171,000 regular installs, but gross accrued conscionable 9%, hitting $337,000.

So while it’s clear that location was an effect from nan launch, it’s decidedly smaller than nan motorboat of nan caller AI model.

Image Credits:Appfigures

Given Grok’s costly caller subscription offering, timed alongside nan Grok 4 launch, it’s not astonishing to spot that moreover a smaller summation successful nan number of paying subscribers could thrust Grok’s iOS gross importantly higher.

The institution announced that, successful summation to Grok 4 and Grok 4 Heavy, it would besides connection a $300-per-month subscription called SuperGrok Heavy, its priciest scheme to date. The scheme offers subscribers early entree to Grok 4 Heavy and different caller features, xAI said, but it’s much costly than comparable plans from different awesome AI providers, including OpenAI, Google and Anthropic.

It’s absorbing to spot this request for Grok’s subscription plans, moreover though nan AI was initially consulting Elon Musk’s X posts for answers. xAI has since addressed this issue.

Image Credits:Appfigures

Interest successful nan caller exemplary besides drove up Grok’s ranking connected nan U.S. App Store soon aft its launch, making Grok nan No. 3 apical app overall, and No. 2 successful nan Productivity class by July 12.

That liking has declined somewhat complete nan past week — nan app is now No. 17 wide — though it’s still No. 2 successful Productivity, Appfigures information shows.

Appfigures notes that it focused connected iOS information for this analysis, arsenic that information group is presently much broad than information from Android devices. The second is only disposable done July 14 for nan clip being, arsenic Appfigures’ exemplary needs much clip to process Google Play data.