Greece’s Tourism Revenue Hits €16.7 Billion In 2025, Marking A 12% Increase Fueled By Strong Demand From U.s. And Eu Markets

Published on October 30, 2025

Greece continues to radiance arsenic 1 of Europe’s astir sought-after recreation destinations successful 2025, breaking records successful some world arrivals and tourism revenue. The country’s tourism manufacture has shown awesome resilience and growth, mounting caller benchmarks successful nan first 9 months of nan year. The latest study released by nan Greece’s Tourism Confederation’s investigation institute, INSETE, highlights an bonzer summation successful world aerial arrivals, up by 1.2 cardinal passengers, aliases 5.5%, compared to nan erstwhile year.

As nan summertime play came to an end, nan numbers revealed a coagulated surge successful Greece’s fame arsenic a vacation hotspot. International airports specified arsenic Athens and Thessaloniki person seen notable increases successful rider traffic, reflecting Greece’s position arsenic a awesome subordinate successful world tourism. Additionally, nan country’s financial receipts from tourism besides reached historical levels, marking a 12% emergence successful recreation receipts.

This singular maturation has not only contributed to Greece’s system but besides highlighted nan expanding request for replacement accommodation options, specified arsenic short-term rentals, which are seeing grounds highs successful availability. Overall, nan upward trajectory of Greece’s tourism manufacture continues to outperform expectations, and 2025 is group to beryllium a landmark twelvemonth successful its history.

Greece’s Surge successful International Air Arrivals

• Total aerial arrivals: 23.8 cardinal passengers (January–September 2025)
• Increase: 1.2 cardinal passengers, aliases 5.5% compared to 2024
• Peak capacity period: July–September (13.5 cardinal passengers, a 5.3% increase)

The world aerial arrivals for nan first 9 months of 2025 show a dependable and accordant maturation shape crossed nan year. The highest play betwixt July and September saw 13.5 cardinal passengers, marking a important 5.3% emergence compared to nan erstwhile year, pinch August being peculiarly noteworthy, seeing a 6.2% surge.

Key airdrome performances bespeak this growth:

• Athens International Airport (AIA): 7 cardinal passengers, a 9.6% summation YoY
• Thessaloniki: 10% increase, surpassing 2.1 cardinal arrivals
• Peloponnese airports (Kalamata and Araxos): Double-digit maturation (+11%)

Greece’s location airports besides posted awesome results, including nan land regions of Crete, nan Dodecanese, and nan Ionian Islands, each of which saw important increases successful arrivals.

Growth successful Greece’s Tourism Revenue

• Travel receipts: €16.7 cardinal (January–August 2025)
• Revenue increase: 12% compared to 2024
• Top markets: Germany, France, UK, USA

Tourism gross has been different agleam spot for Greece’s tourism assemblage successful 2025. Between January and August, Greece saw recreation receipts deed €16.7 billion, representing a robust 12% maturation compared to nan aforesaid play past year. This summation was driven by a operation of higher spending by visitors from nan EU (+9.4%) and non-EU markets (+14.9%).

The apical root markets contributing to this maturation include:

• Germany: €2.64 cardinal (+6.6%)
• France: €1.02 cardinal (+5.5%)
• Italy: €984 cardinal (+1.4%)
• United Kingdom: €2.48 cardinal (+8.7%)
• United States: €1.17 cardinal (+20.6%)

This surge successful gross highlights Greece’s expanding entreaty to travelers from divers world markets, particularly nan United States, which has shown a important emergence successful demand.

The Rise of Short-Term Rentals successful Greece

• Short-term rental listings: 247,000 (August 2025)
• Growth: +14,000 listings compared to 2024
• Bed capacity: Exceeds 1 cardinal during summertime months

The short-term rental assemblage successful Greece continues to grow astatine an awesome rate, further solidifying its domiciled arsenic a cardinal subordinate successful nan country’s tourism landscape. By August 2025, nan number of disposable short-term rental listings had reached a grounds 247,000, marking a 14,000 summation from nan erstwhile year. The sector’s accelerated maturation is suggestive of nan changing dynamics successful traveler preferences, pinch much group opting for home-style accommodations complete accepted hotels.

This maturation has besides led to a corresponding emergence successful furniture capacity, consistently exceeding 1 cardinal beds passim nan summertime months. These replacement accommodation options are now a captious pillar alongside nan much accepted edifice industry, offering greater elasticity and diverseness for travelers.

The Rise of Alternative Accommodation: A Complement to Traditional Hotels

As Greece’s tourism marketplace matures, nan value of short-term rentals alongside accepted edifice offerings is becoming progressively evident. Travelers now person much choices than ever, whether staying successful boutique hotels aliases backstage homes. The short-term rental sector, while already significant, continues to turn and accommodate to nan changing needs of world tourists.

In galore regions of Greece, peculiarly successful municipality centers and islands, short-term rentals person go an basal constituent of nan accommodation landscape. Cities for illustration Athens and Thessaloniki, on pinch islands for illustration Mykonos and Santorini, person seen a notable displacement towards this shape of lodging, driven by its affordability and nan section acquisition it provides.

Regional Performance of Greece’s Islands

While wide maturation is evident crossed Greece, definite land regions proceed to execute exceptionally well:

• Crete: 5 cardinal arrivals (+4.6%)
• Dodecanese: 4.1 cardinal arrivals (+2.2%)
• Ionian Islands: 3.7 cardinal arrivals (+4.7%)

However, immoderate areas person seen flimsy declines, pinch nan Cyclades region experiencing a 6.4% driblet successful arrivals, mostly owed to a alteration successful visitors visiting Santorini (-12.8%). On nan different hand, Mykonos recorded a humble summation of 2.4%, continuing to beryllium a celebrated destination contempt nan fluctuating trends.

The Continued Resilience of Greece’s Tourism Industry

Despite nan fluctuations successful immoderate regions, Greece’s tourism manufacture remains remarkably resilient, driven by its accordant entreaty to some European and world visitors. The maturation trajectory witnessed successful 2025 underscores nan sector’s expertise to accommodate to changing marketplace conditions and proceed attracting visitors from astir nan world.

The singular summation successful arrivals, revenue, and nan maturation of short-term rentals propose that Greece is connected way to break moreover much records successful nan years to come. Its diversified appeal, rich | taste heritage, beautiful landscapes, and a wide assortment of accommodation options guarantee that nan state remains 1 of nan world’s apical tourer destinations.

Conclusion: A Banner Year for Greece’s Tourism Sector

In conclusion, 2025 is shaping up to beryllium a record-breaking twelvemonth for Greece’s tourism industry. The summation successful world aerial arrivals, robust tourism receipts, and nan dependable maturation of short-term rentals item nan country’s increasing value successful nan world tourism market. As Greece continues to support its entreaty to some accepted and caller markets, it sets a coagulated instauration for continued maturation successful nan coming years. With its move tourism offerings, Greece remains a premier destination for travelers seeking culture, adventure, and relaxation.

Summary of Key Facts:

• Total aerial arrivals: 23.8 cardinal passengers (January–September 2025)
• Travel receipts: €16.7 cardinal (January–August 2025)
• Short-term rental listings: 247,000 (August 2025)
• Top performing regions: Athens, Thessaloniki, Crete, Dodecanese
• Growth sectors: Short-term rentals, accrued transatlantic demand