Greece, Italy, And Spain Lead As Top European Destinations For Long-haul Travelers From China, Brazil, And Australia In 2025- All You Need To Know

Published on October 11, 2025

Greece is gaining singular traction among world travelers, firmly securing its spot arsenic 1 of Europe’s apical destinations for visitors from far-reaching markets. According to nan latest Long-Haul Travel Barometer by nan European Travel Commission, Greece has captured a 14% penchant stock from travelers successful countries for illustration Australia, Brazil, Canada, China, Japan, South Korea, and nan United States. This marks a 2-point summation compared to nan erstwhile year, positioning Greece arsenic nan 8th astir preferred European destination.

However, Greece still trails awesome players specified arsenic France, Italy, nan UK, and Germany. Despite this, it’s clear that nan entreaty of Greece is connected nan rise, reflecting broader trends successful European tourism.

Greece’s Growing Popularity Among Distant Travelers

Greece’s tourism industry is flourishing, acknowledgment to a beardown operation of culture, history, and earthy beauty. The country’s rich taste heritage and vibrant culinary segment are important factors drafting travelers from crossed nan globe. Travelers from nan United States and Australia, successful particular, are showing a marked penchant for Greek destinations, pinch Greece becoming a regular extremity connected multi-country European itineraries.

Though Greece whitethorn not yet surpass apical contenders for illustration France (38% preference) aliases Italy (32%), it is steadily building momentum. It ranks eighth, pinch a flimsy summation successful penchant compared to past year. The study further shows that European destinations stay highly charismatic contempt expanding costs, pinch astir 40% of respondents readying European trips successful precocious 2025, somewhat down from nan erstwhile year.

Key Travel Trends and Challenges

While nan long-distance traveler marketplace continues to grow, economical concerns stay nan superior barrier. High costs are a awesome deterrent for many, peculiarly travelers from Brazil, wherever 67% mention financial reasons arsenic their main challenge. The costs of recreation is compounded by domestic tourism preferences and limited picnic time, which support galore imaginable visitors person to home.

In particular, Chinese travelers stay nan astir enthusiastic group, pinch 69% expressing liking successful visiting Europe. However, this fig is down importantly from past year. Other markets for illustration Brazil and Australia person maintained beardown interest, pinch Brazil starring astatine 46%, and Australia increasing to 37%. Interestingly, travelers from Japan and Canada look much cautious, perchance owed to economical conditions and rising recreation costs.

A Rising Trend of Multi-Destination Trips

One of nan much breathtaking findings of nan study is nan increasing inclination toward multi-country travel. The mostly of world travelers—73%—are now opting to sojourn much than 1 European state connected their journey. This is peculiarly evident among Chinese travelers, who are readying to research an mean of 5.5 countries, a important summation from 3.8 successful 2024.

Greece, owed to its strategical location, benefits greatly from this shift. Its accessibility to neighboring countries for illustration Turkey, Bulgaria, and Italy makes it a premier prime for multi-destination itineraries, ensuring that it remains a cardinal hub for long-haul travelers.

Sustainability and Authenticity successful Modern Travel

Travelers are becoming progressively concerned pinch sustainability, opting for eco-friendly proscription for illustration trains and cars complete flights. This displacement reflects a broader desire for more meaningful and authentic recreation experiences, particularly among younger visitors. Many travelers now activity local experiences and taste connections, making Greece’s unsocial blend of ancient history and vibrant traditions peculiarly appealing.

A important information of travelers—especially younger generations—are looking for shorter stays. About 1 successful 5 travelers now for illustration trips lasting little than a week. However, longer stays, typically 7-14 days, stay nan astir popular. October is emerging arsenic a premier clip for visits, pinch milder weather and less crowds making it an perfect period for visitors to bask Greece’s celebrated attractions without nan summertime rush.

Cultural and Culinary Allure of Greece

Greece continues to radiance owed to its taste and culinary offerings. Greek cuisine, pinch its assortment of caller and flavorful dishes, ranks precocious connected travelers’ lists, drafting them successful alongside nan country’s fascinating history and beautiful landscapes. The fame of slow travel, wherever visitors return their clip to research and immerse themselves successful section culture, aligns perfectly pinch what Greece has to offer. This slow recreation activity has grown by 4% since past year, contributing to a deeper appreciation of nan country’s manner and heritage.

Addressing Affordability Concerns

Despite its increasing popularity, 1 area of attraction remains affordability. The European Travel Commission stresses nan request for European destinations to reside affordability to stay accessible, peculiarly to younger travelers who are much apt to prioritize budget-conscious recreation options.

Greece, alongside different emerging destinations for illustration nan Nordic countries, has nan opportunity to grow its tourism appeal by focusing connected sustainable tourism and ensuring that each travelers—young and old—can bask its offerings without breaking nan bank.

Greece’s Bright Future successful European Tourism

With a strategical location, rich | culture, and earthy beauty, Greece is poised to stay a cardinal fig successful European tourism. The operation of history, gastronomy, and stunning landscapes ensures that Greece will stay a apical prime for travelers looking for some relaxation and taste immersion.

As long-haul travelers proceed to activity meaningful and sustainable recreation experiences, Greece will apt spot a increasing influx of visitors from astir nan world. By addressing challenges for illustration costs and offering authentic recreation experiences, Greece is not only maintaining but besides enhancing its estimation arsenic 1 of nan premier destinations successful Europe.

Travel Tips for Those Visiting Greece

• Best Time to Visit: For less crowds and pleasant weather, see walking successful October.
• Sustainable Travel: Opt for eco-friendly proscription options for illustration trains aliases local buses to trim your c footprint.
• Local Experiences: Immerse yourself successful Greek culture by participating successful section cooking classes aliases visiting historical sites for illustration nan Acropolis.
• Culinary Adventures: Don’t miss retired connected nan unthinkable Greek cuisine, from caller seafood to delicious thoroughfare food.