Published on September 24, 2025
Greece is taking bold steps to fortify its tourism ties pinch France and nan US, pinch Thessaloniki positioned astatine nan forefront arsenic a premier city-break destination. This strategical move comes arsenic portion of Greece’s wider efforts to grow its world tourism collaboration, peculiarly pinch 2 of its astir influential markets. By enhancing formation connectivity and promoting Thessaloniki’s rich | taste heritage, Greece is making it easier for world travelers, particularly from France and nan US, to acquisition nan vibrant charm of its bluish gem. These initiatives purpose to cater to nan increasing request for metropolis breaks, positioning Thessaloniki arsenic a must-visit destination for those seeking a blend of history, culture, and modern appeal, while solidifying Greece’s year-round tourism appeal.
Greece is continuing to solidify its position arsenic a premier destination for French travelers, pinch Thessaloniki rising arsenic a apical prime for metropolis breaks. This surge successful liking was further bolstered by important discussions held astatine nan IFTM – Top Resa 2025 tourism accumulation successful Paris, wherever some Greek and French tourism stakeholders came together to talk strategies and opportunities for nan future. This collaboration represents a important measurement toward enhancing tourism betwixt nan 2 nations and expanding Greece’s entreaty to nan French market.
At nan bosom of these efforts, nan Greek Tourism Ministry outlined its plans to boost nonstop connectivity betwixt Greece and France, peculiarly focusing connected Thessaloniki, a vibrant bluish Greek metropolis renowned for its taste and humanities landmarks. In a bid to heighten Thessaloniki’s accessibility for French tourists, Greece has forged caller agreements pinch French airlines, notably Transavia, 1 of France’s starring low-cost carriers. The caller inaugural will spot 2 further play flights to Thessaloniki introduced during nan wintertime season, facilitating greater easiness for French travelers looking to research this city’s rich | history and vibrant culture.
The description of Transavia flights was officially confirmed pursuing a gathering pinch nan airline’s executives, wherever some parties explored further avenues for collaboration. One of nan cardinal strategies discussed was nan imaginable for associated advertizing campaigns, aimed astatine expanding consciousness of Thessaloniki among French holidaymakers. Additionally, nan preamble of familiarization trips for recreation agents and journalists was besides explored, a move designed to present cardinal influencers successful nan recreation manufacture to Thessaloniki’s divers offerings. These initiatives are aimed astatine elevating Thessaloniki’s position arsenic a taste hub successful nan region, catering specifically to nan desires of French visitors seeking short getaways pinch rich | taste experiences.
In summation to nan discussions pinch Transavia, Greek officials held further meetings pinch awesome French circuit operators, specified arsenic Thalasso N°1 and FRAM/Karavel. These meetings provided a elaborate study of nan 2025 booking trends, helping nan Greek Tourism Ministry to summation valuable insights into nan preferences of French travelers. The discussions besides focused connected shaping strategical priorities for 2026, aiming to position Greece arsenic an moreover much charismatic destination for French visitors successful nan future. This forward-looking attack aligns pinch Greece’s broader attraction connected promoting year-round tourism, moving distant from nan accepted peak-season exemplary that galore Mediterranean destinations trust on.
Thessaloniki was highlighted arsenic a cardinal constituent successful this strategy, pinch its rich | blend of cultural, historical, and modern attractions making it an perfect destination for short breaks. At nan aforesaid time, Athens, Greece’s capital, was positioned arsenic an introduction constituent to nan broader region, peculiarly nan Saronic Islands and nan Athenian Riviera. These areas are known for their earthy beauty, ancient history, and relaxed ambiance, making them cleanable for visitors seeking a operation of metropolis and coastal experiences. This accent connected diversifying Greece’s tourism offerings beyond nan emblematic summertime months intends to pull a wider scope of travelers and widen nan tourism season, yet boosting gross and maintaining dependable visitant numbers year-round.
Another cardinal taxable of chat was nan imaginable for expanding seasonal formation routes to Greece’s astir celebrated islands, including Crete, Rhodes, Santorini, and Mykonos. The Greek government, successful collaboration pinch world airlines, is exploring ways to widen nan tourism play by offering flights to these islands extracurricular of nan highest summertime months. Seasonal flights from awesome French cities to these islands are expected to heighten Greece’s visibility successful nan French market, arsenic good arsenic cater to nan expanding request from travelers looking to acquisition nan beauty of these islands astatine a quieter, much relaxed clip of year. One peculiarly breathtaking imaginable discussed was nan anticipation of linking these islands to nan United States via nonstop flights from France, leveraging Air France’s extended web of 18 nonstop routes betwixt nan U.S. and France.
In summation to improving connectivity to nan much celebrated destinations, nan Greek Ministry is besides focusing connected processing infrastructure successful less-visited regions of nan country. A important information of these efforts is being directed toward location airports, specified arsenic nan 1 successful Kalamata, located successful nan Peloponnese. By improving nan infrastructure of these airports, Greece intends to pull much visitors to areas extracurricular of nan accepted tourer hotspots. The dream is to create multi-destination recreation packages that let visitors to acquisition nan divers regions of Greece, from nan taste centers of Athens and Thessaloniki to nan idyllic landscapes of nan Peloponnese and nan Ionian Islands.
These infrastructure investments are not only aimed astatine improving nan recreation acquisition for visitors but besides astatine generating economical maturation successful regions that are not arsenic heavy limited connected tourism. By spreading nan benefits of tourism much evenly crossed nan country, Greece hopes to guarantee nan semipermanent sustainability of its tourism industry, providing opportunities for section communities while besides diversifying nan experiences disposable to travelers.
Greece’s tourism marketplace is experiencing continued growth, pinch France playing a important domiciled successful this description . According to information from nan Bank of Greece, France is presently Greece’s fourth-largest root of tourism revenue, pinch important maturation expected to proceed successful 2025. This maturation reflects nan expanding number of French travelers visiting Greece, drawn by nan country’s rich | taste heritage, stunning landscapes, and high-quality tourism infrastructure. The expanding connectivity betwixt Greece and France, on pinch nan strategical attraction connected year-round tourism, is expected to guarantee that some countries use from this flourishing partnership.
Greece is expanding its tourism collaboration pinch France and nan US, positioning Thessaloniki arsenic a apical city-break destination by enhancing formation connections and showcasing nan city’s taste entreaty to world travelers. This strategical move intends to pull much year-round visitors from these cardinal markets.
Greece’s strengthened tourism ties pinch France, exemplified by nan caller formation description s and nan attraction connected Thessaloniki and different cardinal destinations, correspond a forward-thinking attack to tourism that intends to pull much French travelers year-round. By improving connectivity, expanding seasonal routes, and investing successful infrastructure, Greece is positioning itself arsenic a year-round destination that appeals to a wide assortment of French tourists, further solidifying its spot arsenic a apical recreation destination successful Europe.