Gowish’s Shopping And Wishlist App Is Having Its Biggest Year Yet

Recession fears aren’t hurting nan wishlist and shopping app GoWish, which is seeing grounds numbers up of nan 2025 vacation season. The app, which has northbound of 13.6 cardinal registered users, had its champion time yet this week, erstwhile connected Monday it deed No. 2 connected nan U.S. App Store.

While GoWish has seen akin take trends successful erstwhile years, this twelvemonth has proven to beryllium a breakout success. The app doubled nan number of users from past year, and it has been breaking records pinch hundreds of thousands of caller regular users successful nan period of November.

In nan U.S. alone, nan app has astir 6.2 cardinal users, while it has astir 1 cardinal successful nan U.K. In its location marketplace of Denmark, nan wishlist app has complete 50% marketplace penetration and complete 3.5 cardinal registered Danish users.

Though coming it operates arsenic a tech company, GoWish has a unsocial root story.

Image Credits:GoWish

The app was primitively launched successful 2015 by nan Danish-Swedish nationalist postal work PostNord arsenic “Ønskeskyen.” (That’s Danish for “wish cloud.”) It was conscionable a seasonal wishlist gimmick, but its founders saw nan imaginable for it to beryllium thing more.

In 2020, GoWish was acquired by Danish VC Dotcom Capital, which is owned by laminitis Casper Ravn‑Sørensen, who is besides GoWish’s Chief Growth Officer, and his partner, CEO Mads Dahlerup. They spun it retired arsenic an independent tech institution and created an world type of Ønskeskyen (the app’s sanction successful Denmark and Norway).

“We mightiness beryllium nan first state-founded tech level to spell world arsenic a privately-owned scale-up,” Ravn‑Sørensen told TechCrunch.

Image Credits:GoWish

Consumers tin usage nan app to create aggregate wishlists for themselves, their family and friends, and for different occasions. Wishes — aliases products you tin bargain from online retailers — tin beryllium added straight to your database by copying and pasting a URL, searching for a product, aliases browsing nan inspiration feeds that characteristic millions of products. When you’re fresh to buy, you tin pat a fastener successful nan app to spell straight to nan retailer’s website.

The institution has astir 65,000 connection partnerships and complete 700 marque partnerships, galore of which are now adding “GoWish” buttons to their ain websites. This exemplary has been successful, explained Ravn‑Sørensen, arsenic nan app saw nett profits aft taxation of $1.7 cardinal successful its fiscal twelvemonth 2024, which are being reinvested successful its growth. (GoWish declined to disclose its full revenue.)

The institution attributes its accrued take this twelvemonth to nan trading it’s been doing crossed Meta, TikTok, Google, and Snap. Snap moreover gave GoWish a shoutout connected its Q4 earnings call, arsenic it’s been 1 of Snap’s partner success stories.

“We’re very bully astatine optimising our trading spends crossed integer platforms and that makes our world roll-out very effective,” Ravn‑Sørensen said.

The institution will later augment its acquisition pinch AI, but isn’t yet sharing specifications astir those plans.

“We person a ngo of ‘fixing gifting’,” noted Ravn‑Sørensen, adding that GoWish wants to make “users’ dreams and wishes travel existent while making double-gifting and returns a point of nan past.” (The app lets family and friends reserve items connected users’ wishlists truthful users won’t person nan aforesaid gift from aggregate people.)

“Yet, connected a longer trajectory, we want to go nan ‘global genie’ of societal shopping, that tin foretell early user trends crossed generations,” he said.

The Copenhagen-based institution is presently a squad of 90 and is backed by Capital D, a London-based backstage equity patient that bought one-third of nan institution successful early 2025; nan remainder is owned by nan Danish VC Dotcom Capital.

GoWish is disposable connected iOS and Android and offers a Chrome hold to adhd items to wishlists from your computer.