Gopro To Lay Off Over 20 Percent Of Staff By The End Of 2026

GoPro will trim 23 percent of its world workforce by nan extremity of this year, arsenic nan action camera pioneer looks to reverse its fortunes successful a competitory market.

145 labor will beryllium laid off, pinch nan restructuring process commencing successful nan 2nd 4th of 2026, nan San Mateo institution said successful a Form 8-K filing. At nan extremity of nan first quarter, GoPro’s full number of labor stood astatine 631, and it expects nan cuts to costs it betwixt $11.5 cardinal and $15 million. These charges see honoring severance packages and healthcare benefits.

GoPro’s past reported information of layoffs took spot successful nan 2nd half of 2024. The institution posted a year-end gross diminution successful its 2025 financial results, including a nonaccomplishment of $9 cardinal successful its 4th quarter.

Despite nan layoffs, GoPro is seemingly optimistic astir 2026, banking connected its AI-centric GP3 processor to spearhead a "new era of capacity and innovation" for nan company. The first GP3-powered GoPro cameras will motorboat successful nan coming months.

GoPro launched its first action camera successful nan early 2000s and enjoyed immense occurrence pinch utmost sports enthusiasts. But it nary longer has nan marketplace to itself, facing stiff title from nan likes of DJI, Insta360 and smartphone cameras successful general.