Google’s Virtual Try-on Shopping Tool Expands To More Countries, Now Lets You Try On Shoes

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7:49 AM PDT · October 8, 2025

Google announced connected Wednesday that its AI characteristic that lets users virtually effort connected clothes is expanding to Australia, Canada, and Japan. The tech elephantine besides announced that nan characteristic now lets users virtually effort connected shoes.

The characteristic useful by asking users to upload a photograph to spot really existent apparel mightiness look connected them. Now, users tin visualize really different pairs of shoes would look connected them.

To virtually effort connected a brace of shoes, users request to pat connected immoderate merchandise listing connected Google, prime nan “Try It On” button, and past adhd a full-length photograph of themselves. After a fewer seconds, they will spot nan shoes from nan listing connected a integer type of themselves. Users person nan action to prevention aliases stock nan image pinch others.

Image Credits:Google

The motorboat comes 2 months aft Google introduced nan expertise for users to virtually effort connected apparel utilizing AI. While Google had already offered virtual try-on exertion before, nan earlier features focused connected showing items connected a divers scope of models’ bodies. With nan caller AI feature, nan institution started allowing users to effort apparel connected a virtual type of their ain body.

Google has been investing successful nan virtual try-on abstraction successful different ways arsenic well. In June, nan tech elephantine launched an experimental app called Doppl that uses AI to visualize really different outfits mightiness look connected you.

While some nan virtual try-on feature, which now includes shoes, and Doppl are powered by nan aforesaid generative AI technology, Doppl is designed to fto shoppers dive moreover deeper into virtual try-on, helping them curate their individual style. Plus, Doppl tin create AI-generated videos truthful users tin get a amended consciousness of really nan outfit would look connected them successful existent life.

Google isn’t nan only institution to motorboat virtual try-on technology, arsenic some Amazon and Walmart person introduced akin features.

Aisha is simply a user news newsman astatine TechCrunch. Prior to joining nan publication successful 2021, she was a telecom newsman astatine MobileSyrup. Aisha holds an honours bachelor’s grade from University of Toronto and a master’s grade successful publicity from Western University.

You tin interaction aliases verify outreach from Aisha by emailing aisha@techcrunch.com aliases via encrypted connection astatine aisha_malik.01 connected Signal.

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