Google unveiled its Pixel 10 lineup today, and nan company’s latest phones will beryllium nan first to instrumentality industry-standard C2PA Content Credentials wrong nan autochthonal camera app. This enables group to place whether an image was edited utilizing AI, confirming its authenticity (or deficiency thereof) to anyone looking astatine it.
The Coalition for Content Provenance and Authenticity, aliases C2PA, designed an unfastened method modular that fundamentally enforces transparency connected a portion of media, providing accusation connected really it was created and what, if any, modifications person been made. Appearing arsenic a integer watermark (the C2PA likens it to a nutrition label), Content Credentials will beryllium coming successful each photos taken by a Pixel 10 camera, and that imprint will besides beryllium viewable by anyone utilizing Google Photos.
The camera features connected nan latest Pixel phones are much pumped afloat of AI than ever, making it imaginable to use edits successful Google Photos utilizing matter aliases earthy connection sound prompts describing what you want. This successful mentation allows anyone lacking photograph editing skills to bypass nan manual process entirely, and by tapping connected different parts of nan photograph you tin get Gemini-powered suggestions connected what edits to make.
Google joined nan C2PA last year, assisting pinch nan improvement of nan latest type of Content Credentials and yet building nan tech into Google Search, truthful that immoderate image containing CP2A metadata would beryllium identifiable arsenic such. The modular is now supported successful Google Images, Lens and Circle to Search, arsenic good arsenic nan Pixel 10 phones announced today. Content Credentials will gradually rotation retired to Android and iOS devices moving Google Photos successful nan coming weeks.