Google Chrome Adds Ai-powered Store Summaries To Help Us Shoppers

Google connected Monday announced an update to its Chrome web browser that will present AI-generated shop reviews to U.S. shoppers pinch nan purpose of helping to find nan champion places to make a purchase. The feature, which will beryllium disposable by clicking an icon conscionable to nan near of nan web reside successful nan browser itself, will show a pop-up that informs consumers astir nan store’s estimation for things for illustration merchandise quality, shopping, pricing, customer service, and returns.

The presently English-only characteristic will make nan summaries based connected reviews from partners, including Bazaarvoice, Bizrate Insights, Reputation.com, ResellerRatings, ScamAdvisor, TrustPilot, TurnTo, Yotpo, Verified Reviews, and others.

The characteristic will initially beryllium disposable to Chrome connected nan desktop. When reached for comment, Google could not corroborate if aliases erstwhile AI summaries would travel to mobile devices.

Image Credits:Google

Google says nan extremity pinch nan summaries is to supply a safer and much businesslike shopping experience. However, nan characteristic besides helps Google amended compete pinch different AI features rolled retired by unit elephantine Amazon, which has been utilizing nan caller exertion to summarize merchandise ratings and reviews, thief customers find apparel that fit, get merchandise recommendations and comparisons, and more.

The changes get arsenic Google, for nan first clip successful galore years, is facing a imaginable competitory threat to Chrome’s power successful nan world browser market.

New AI-powered browsers for illustration Perplexity’s Comet, The Browser Company’s Dia, Opera Neon, and possibly a challenger from OpenAI, person nan hunt elephantine reasoning astir really to infuse AI much straight into its ain web browser. For example, Google is processing an AI supplier that would beryllium capable to return power of Chrome for you to return actions connected your behalf. Plus, nan institution precocious added support for its Gemini AI adjunct successful Chrome for Gemini subscribers.

The move is besides a portion of a broader inaugural underway astatine Google to make it much of a modern-day shopping level for consumers.

Already, nan institution has tapped AI to thief customers locate nan products they’re willing in, get personalized merchandise recommendations, virtually try-on clothes, and has been developing tools for better price-tracking, shopping successful Google’s AI Mode, and AI-powered agentic checkout. (The second 2 were announced astatine this year’s Google I/O developer conference. Google recently announced that getting outfit and room inspiration successful AI Mode would rotation retired this fall.)