Global Travel Industry Embraces Change As Rocket Travel By Agoda Introduces A Loyalty Framework That Aligns With Modern Travellers’ Demand For Genuine Value

Published on October 31, 2025

The world recreation manufacture is entering a transformative phase, adapting quickly to evolving traveller expectations. Rocket Travel by Agoda has introduced a modern loyalty framework that redefines really recreation brands link pinch customers. This caller strategy reflects a important displacement from accepted points-based rewards to a exemplary centred connected authentic value, flexibility, and transparency. As travellers progressively prioritise meaningful experiences complete transactional benefits, nan inaugural aligns loyalty programmes pinch today’s request for genuine worth and personalisation, marking a important measurement successful nan improvement of recreation engagement.

As travellers’ preferences alteration rapidly, accepted loyalty models are being reassessed. Many reward schemes now look a increasing “value gap” betwixt customer expectations and marque delivery, according to a caller study co-authored by Skift and Rocket Travel by Agoda — nan strategical partnerships section of nan integer recreation level Agoda.

Titled The Loyalty Value Playbook: Redemption Experience and Cash Spend arsenic nan New Benchmarks for Customer Growth, nan study provides an action scheme for closing this gap. With astir eighty per cent of consumers now much apt to wantonness a loyalty programme than they were 3 years ago, nan findings uncover that travellers are progressively drawn to loyalty systems that emphasise clarity, flexibility, and genuine worth crossed their journey.

Rocket Travel by Agoda has introduced a broad guideline aimed astatine helping companies toggle shape underperforming loyalty programmes utilizing measurable strategies. The guideline outlines six basal capabilities that attraction connected enhancing redemption experience, usability, transparency, and exclusivity:

• Data and Personalisation Engine: Using behavioural insights and AI-driven information to urge tailored offers, expanding redemption rates and wide engagement.
• Partner and Inventory Strategy: Expanding entree to premium accommodation and experiences, coupled pinch competitory prices and perks specified arsenic early check-in and precocious checkout.
• Marketing Technology and Customer Journeys: Reducing unredeemed points by improving communication, offering transparent explanations of benefits, and encouraging repetition rate bookings.
• Governance and Controls: Maintaining adjacent and transparent move pricing policies, supported by clear rules to prolong customer spot and minimise disputes.
• Cross-Functional Collaboration: Uniting teams from loyalty, operations, and information divisions to way and amended cardinal metrics for illustration impermanent life worth and rate booking frequency.

The playbook underlines nan increasing consequence of gross nonaccomplishment for brands that neglect to germinate their programmes. Citing world loyalty studies, nan study notes that only half of earned loyalty points are typically redeemed, while a important stock of participants time off programmes owed to slow reward accumulation aliases unclear worth propositions.

Through lawsuit studies and manufacture analysis, nan investigation shows that modern loyalty programmes win erstwhile they foster repetition bookings and higher spending by offering meaningful, friction-free experiences. Powered by AI personalisation and information integration, specified systems not only amended impermanent restitution but besides fortify semipermanent customer relationships.

Ultimately, Rocket Travel by Agoda’s insights show that loyalty successful today’s recreation manufacture depends connected much than conscionable points — it hinges connected relevance, transparency, and nan expertise to meet travellers wherever they are, aligning pinch Agoda’s wider extremity of making recreation simpler, smarter, and much rewarding.

“The situation and opportunity for loyalty programs is that expectations haven’t shifted from 1 group of benefits to another, they person expanded. Travelers still want nan accepted perks, but they besides expect more, making loyalty harder to manage,” says Damien Pfirsch, Chief Commercial Officer and Head of Rocket Travel astatine Agoda. “This study equips recreation brands pinch a playbook to rebuild impermanent spot done clear, flexible, and applicable loyalty experiences, boosting some constituent redemptions and rate bookings.”

The world recreation manufacture is undergoing a awesome translator arsenic Rocket Travel by Agoda unveils a caller loyalty framework tailored to modern travellers’ evolving needs. This innovative strategy shifts attraction from accepted reward points to authentic worth and flexibility, empowering travellers to acquisition greater restitution and transparency. It reflects nan increasing request for personalised and meaningful recreation experiences, aligning perfectly pinch nan caller era of conscious and connected tourism.

Agoda’s Rocket Travel uses its heavy recreation manufacture knowledge to thief partners creation loyalty programmes that genuinely link pinch their customers. By focusing connected elasticity and personalisation, nan institution enables brands to fortify semipermanent relationships, heighten customer retention, and execute steady, sustainable maturation successful a competitory market.