Generative Ai Takes Over Travel: B To Ai Marketing And Ai Agents Changing The Game

Published on August 28, 2025

As generative AI continues to evolve, it is reshaping really travelers observe and book trips. Phocuswright, a starring investigation patient focused connected nan recreation industry, has unveiled groundbreaking insights into this transformation. During nan 3rd installment of their “New Agents Trend Series” webinar, experts discussed really nan rise of AI agents and nan emergence of B to AI marketing are driving a caller era of recreation distribution. These technologies are fundamentally altering not only really we book trips but besides really businesses and tourists interact pinch recreation services.

The displacement toward AI-driven recreation experiences marks nan dawn of a caller “agentic era,” wherever AI agents are group to power nan booking process much than accepted quality agents. The increasing inclination points to a early wherever marketing strategies are tailored to target AI systems alternatively than individual consumers directly. This alteration offers travel brands caller opportunities to prosecute pinch travelers done their AI assistants and offers a important disruption to nan recreation booking landscape.

“B to AI” Marketing: A Game-Changer for Travel Marketing Strategies

One of nan astir revolutionary findings from nan Phocuswright convention is nan emergence of “B to AI marketing”, a word introduced by Visa’s Chief Marketing Officer. Traditionally, recreation trading has focused connected business-to-business (B2B) aliases business-to-consumer (B2C) approaches. However, B to AI refers to a caller trading frontier wherever companies will progressively marketplace straight to AI agents, which enactment arsenic nan superior intermediaries betwixt nan traveler and travel services.

This translator is peculiarly important for nan recreation sector. Instead of targeting consumers directly, travel companies now request to creation their trading strategies to power AI systems, which will enactment arsenic nan decision-making intermediaries. This displacement is expected to fundamentally change really businesses attack integer trading and recreation bookings.

AI Agents: The Future of Travel Booking

The webinar besides discussed really AI agents, specified arsenic ChatGPT and Gemini, are already advising travelers connected wherever to book their trips. These platforms are not conscionable suggesting destinations—they are providing real-time, personalized recommendations that spell beyond accepted hunt methods. AI agents are progressively guiding travelers toward local rental agencies alternatively of awesome platforms, helping them prevention connected work fees and make much informed decisions.

For tourists, this intends a displacement distant from accepted recreation booking platforms, arsenic AI-driven suggestions will lead nan way. As AI agents proceed to merge shopping and payment capabilities into their systems, travelers will beryllium capable to make booking decisions straight wrong these platforms, offering a much seamless and efficient recreation experience.

• Key benefits for travelers:
  • Personalized recreation suggestions based connected preferences, past trips, and behaviour patterns.
  • Ability to bypass accepted platforms, starring to cost savings and much tailored recreation experiences.
  • Faster, smarter recreation readying powered by real-time recommendations from trusted AI agents.

The Need for an Infrastructure Overhaul successful nan Travel Industry

According to Tom Underwood, Co-founder and COO astatine Bonafide, nan emergence of AI agents will require a massive overhaul of existing infrastructure. As AI agents let for granular searches based connected circumstantial attributes, specified arsenic amenities and features successful edifice rooms, accepted methods of recreation hunt based connected elemental dates and locations will nary longer suffice.

• Re-architecting nan Travel Tech Stack: Companies will request to guarantee their merchandise accusation is accessible and consumable by AI agents, a task that will require collaboration crossed nan industry. The request for standardized connection systems—similar to nan NDC (New Distribution Capability) successful nan hose industry—will beryllium important for ensuring that AI agents and recreation platforms tin efficaciously communicate.

This awesome displacement successful nan recreation exertion stack will require important finance from recreation brands and tech companies to guarantee that AI agents tin efficaciously interact pinch existing Property Management Systems (PMS) and Global Distribution Systems (GDS).

Hyper-Personalization Beyond Price: AI’s Role successful Shaping nan Future of Travel

Panelists astatine nan webinar agreed that AI agents would thrust a caller level of hyper-personalization, moving beyond elemental price comparisons to find nan best value for nan customer. By knowing nan traveler’s preferences, AI will beryllium capable to urge options based connected factors specified arsenic room features, location, and wide experience, not conscionable cost.

Kayak, for example, has already launched Kayak.ai, a level designed to leverage AI to supply highly personalized recreation suggestions. This hyper-personalization ensures that travelers are presented pinch nan champion options, making their booking process much aligned pinch their desires alternatively than conscionable their budgets.

• Benefits of hyper-personalization:
  • Highly tailored recommendations that bespeak individual tastes and preferences.
  • A displacement from a one-size-fits-all attack to a much dynamic, elastic booking experience.
  • Increased customer satisfaction arsenic travelers person options that genuinely meet their needs.

Trust successful AI: A Critical Factor for Travel’s Future

While nan excitement astir AI agents grows, 1 of nan biggest challenges is really trustworthy these agents will be. Ensuring that AI-driven recommendations are unbiased and transparent is crucial. Tourists and business travelers alike will request assurance that nan suggestions provided by AI agents are successful their champion interests, not influenced by hidden ads aliases commissions from third-party services.

Travel brands must activity towards establishing trust pinch customers, ensuring that AI agents supply genuine value for money while prioritizing travelers’ needs supra each else.

Key Takeaways for Travelers and Businesses

• The Rise of AI successful Travel: Generative AI is reshaping really travel booking works, offering much personalized, efficient, and cost-effective options.
• B to AI Marketing: Travel companies must accommodate their trading strategies to target AI agents directly, which will enactment arsenic nan superior interface betwixt customers and services.
• Hyper-Personalized Travel: AI agents will connection travelers highly personalized recommendations based connected preferences, not conscionable prices.
• Trust and Transparency: For AI agents to win successful nan agelong run, they must beryllium trusted to present unbiased, transparent recommendations to users.

Conclusion: The Future of Travel is AI-Driven

The early of travel booking is poised for a awesome shift, arsenic generative AI and AI agents return halfway stage. While nan translator presents challenges for some travelers and recreation businesses, it besides brings nan imaginable for a acold much personalized, efficient, and enjoyable recreation experience. As nan manufacture prepares for this AI-driven revolution, businesses will request to guarantee they put successful nan basal infrastructure to enactment up of nan curve and supply value-driven services to nan adjacent procreation of AI-empowered travelers.

For much specifications connected this evolving landscape, travelers and businesses tin enactment tuned to insights from Phocuswright and different manufacture leaders to amended understand nan effect of AI connected nan recreation industry.

Quick Tips for Travelers:

• Be prepared for much AI-driven recommendations successful travel, offering personalized suggestions.
• Research and guarantee that nan recreation platforms you usage are transparent and trustworthy erstwhile utilizing AI agents.
• Keep an oculus connected new partnerships betwixt recreation companies and AI platforms, which could supply much options and amended deals.