Generali To Sponsor Spanish Tennis Federation In 2026–2028 Deal

Generali will go an charismatic partner of nan Real Federación Española de Tenis (RFET) nether a caller statement covering nan 2026-2028 cycle, marking a caller measurement successful its committedness to sport.

As portion of nan deal, Generali will springiness its sanction to nan men’s nationalist team, which will compete nether nan charismatic title Selección Española GENERALI de Tenis, while nan business besides extends to nan women’s squad and includes a beardown marque beingness wrong nan nationalist title structure.

Spain is 1 of nan historical powerhouses of world tennis, pinch six Davis Cup titles and 5 Billie Jean King Cup victories, and nan athletics continues to bask wide information crossed nan country, pinch much than 100,000 registered federation licences, astir 2 cardinal recreational players, complete 6,000 clubs and 15,000 courts nationwide.

Generali will besides go nan naming partner of La Pirámide by Generali, nan RFET’s title structure, considered nan largest tennis tourney strategy successful nan world. It brings together much than 2,300 charismatic competitions and 220 world events, involving astir 85,000 players crossed each levels, from inferior categories to professionals wrong Spain.

The insurer will besides person a visible beingness successful organization events, location initiatives and grassroots activations, pinch a peculiar attraction connected younker development, emerging talent, wheelchair tennis, formation tennis, and training and officiating programmes.

Carlos Escudero Segura, CEO of Generali successful Spain, said: “For Generali, this statement pinch nan Real Federación Española de Tenis is acold much than a sponsorship. It is an opportunity to support a athletics that inspires, connects and moves millions of group crossed Spain. Tennis reflects values we profoundly share, including effort, discipline, teamwork and passion, and we want to guidelines alongside those who make it possible, from schools and clubs done to our nationalist teams. This is simply a semipermanent project, driven by a committedness to fostering movement, organization and wellbeing. We are grateful to nan RFET for their spot and look guardant to this travel together.”

Miguel Díaz Román, President of nan RFET, added: “For Spanish tennis, it is fantabulous news to invited a caller partner of Generali’s calibre. This marks a renewed boost arsenic we participate a caller shape for our sport. Thanks to Generali’s support, we tin proceed building nan strongest tourney building successful nan world, ensuring that each our players person nan opportunity to scope nan highest level. Their nonstop engagement pinch our Davis Cup squad is besides a clear motion for nan future. We are assured that together we will proceed to grow.”

The statement includes nan charismatic naming authorities for Selección Española GENERALI de Tenis successful nan men’s categories, salient marque placement connected charismatic kits, including front-of-shirt visibility for nan elder men’s team, and vulnerability astatine nationalist and world competitions specified arsenic nan Davis Cup, Billie Jean King Cup and nan Campeonatos de España.

With this partnership, Generali further strengthens its committedness to sport, wellness and quality connection, reinforcing its beingness successful a abstraction that brings together values, organization and societal development. The collaboration pinch nan RFET will tally until December 2028.